Signet Group Plc

Introduction

Signet Group proposes to increase the new store space by 8% to 10% in fiscal 2007. Signet intends to open 21 new Kay stores and 2025 Jared stores in 2008 as part of its strategy to create greater brand awareness and secure customer loyalty.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Signet is planning to strengthen its business by taking initiatives to improve the same store sales and by opening new stores in all retail formats. It is also focusing on strengthening the brand recognition by increasing the advertising spend on television, radio and print media.

Signet's brands cater to the needs of a specific segment of customers. For instance, Kay stores target middle income consumers, while the 'Jared' stores cater to the demands of the customers in the upper end of the middle market. Such a focused approach enables it to understand the trends and demands of the various customer segments better.

Signet is developing its rough diamond sourcing capabilities along with direct importing of merchandize. In addition, the company expanded its product assortment. While, efficient supply chain would help it to achieve cost advantage over its peers, expansion of product assortment would give customers more alternatives.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization