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UK Consumer Insights 2009: Marks & Spencer - Clothing
| Product Code | VDT00244 |
|---|---|
| Publication Date | July 2009 |
| Publisher | Verdict |
| Product Type | Report |
| Pages | 35 |
Buy this product or for assistance call +44 20 7060 7474
Introduction
Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
- About the cDNA programme
- Section 1: at a glance summary
- at a glance summary
- Section 2: Share of shoppers
- Marks & Spencer share of shoppers
- Marks & Spencer share of shoppers by demographics
- Marks & Spencer share of shoppers by television region
- Marks & Spencer share of shoppers by household characteristics
- Marks & Spencer share of shoppers by other characteristics and ACORN classification
- Section 3: Conversion and non-conversion
- Marks & Spencer conversion of visitors to main users
- Marks & Spencer conversion of visitors to main users by demographics and region
- Marks & Spencer conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Marks & Spencer non-converting customers by demographics and region
- Section 4: Shopper profiles
- Marks & Spencer profile of shoppers by demographics
- Marks & Spencer profile of shoppers by television region
- Marks & Spencer profile of shoppers by household characteristics
- Marks & Spencer profile of shoppers by other characteristics and ACORN classification
- Section 5: Loyalty
- Marks & Spencer loyalty of main users
- Marks & Spencer loyalty of main users by demographics and region
- Marks & Spencer loyalty of main users by household characteristics
- Marks & Spencer basic drivers of loyalty and disloyalty
- Marks & Spencer detailed drivers of loyalty
- Section 6: Competition
- Competition in clothing
- Cross sector competitor dynamics
- Appendix
- Basic Methodology
- Detailed Methodology
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
© 2010 | Report Buyer is a trading name for Piribo Ltd. Registered in England and Wales No. 05051530 | VAT Reg No. GB 839 4556 85
