Wesfarmers Limited: Corporate and Strategic Assessment Report

Introduction

Wesfarmers acquired Coles, one of the leading players in the Australian retail market, in November 2007. Coles operates its various businesses under the banners Coles, Bi-Lo, Liquorland, Vintage Cellars, 1st Choice, Coles Express, Kmart, Target, and Officeworks.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Wesfarmers is a diversified Australian group provides home improvement products and building supplies, coal mining, gas, industrial and safety products, food, groceries, apparel, office products, general merchandise, chemicals fertilizers, and insurance.

Wesfarmers has presence in three segments of the retail value chain: wholesale (procurement of stock), manufacturing (transformation of raw materials into finished goods); operations and distribution (warehousing and transportation); and sales (physical store operations and online sales).

Wesfarmers's key strategy is to grow through acquisitions. In consonance with the strategy, the group made several acquisitions in 2007. For instance, in February 2007, the group acquired Linde Gas, a provider of gas to the Australian industrial gas market.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization