Competitive Range Analysis: Audio Goods 2005

This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in audio goods. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope

• Verdict's specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
• Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
• Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
• There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.

Highlights

The Internet has been exploited as a major channel to market in the electricals sector and to this end electricals was the largest online retail market in 2004. The ease of product comparison afforded by the Internet has been a key factor in the growth of its destination status for consumers making electricals purchases.Comet has the most extensive choice of the physical specialists with 166 models, versus 153 at Dixons and 132 at Currys.

Reasons to Purchase

• Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
• Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
• Plan future seasons' ranging, anticipating market trends.