Status Quo and Analysis on China Flat TV

Competition between LCD TV and PDP TV

Publication Date	September 2006
Publisher	Sunfaith China
Product Type	Article
Pages	7
ISBN Number	not applicable
Product Code	SFC00020

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Summary

In August, 2006, all joint venture manufacturers of PDP TV reduce the price of PDP TV. Principal of marketing department of Suning Appliance disclosed that Panasonic, Toshiba, Hitachi, LG, Shanshui and Xianfeng were negotiating with distributors to cut down the price and put it into practice in August. Currently, the price of PDP is falling constantly and it is expected that the price of PDP TV will be cut down by another 15% in 2006. Take 42 inch PDP TV of about RMB 10,000 as an example. Its price is expected to fall to RMB 8,000 next year. Because of pressure from the price of LCD flat TV and home-made PDP TV, foreign manufacturers also take price cutting-down into consideration. This price war reveals that Chinese flat TV market is experiencing a reform.

Content

I. Market Pattern Of Flat Tv-good Prospect Of Lcd Tv And Declining Of Pdp Tv
II. The Reasons For The Declining Of Pdp Tv In Chinese Market:
- 1. The Loss of price advantage PDP TV
- 2. Technology breakthrough in LCD TV
- 3. The over monopolization of PDP TV induces difficulties
- 4. The high end position of PDP TV
- 5. Public opinion
III. Strategies Of Pdp Manufacturers
- 1. Sony and Toshiba turn their investment into LCD TV
- 2. The great depreciation of PDP TVs
- 3. Panasonic, Samsung and Changhong stick to PDP
IV. Future Market Trend Of Flat Tv