US LCD TV Market & Customer Segmentation

Publication Date	December 2008
Publisher	MultiMedia Intelligence
Product Type	Report
Pages	30
ISBN Number	not applicable
Product Code	MMI00014

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Summary

In the US at the end of 2008 there will be 33.1M LCD TVs sold. However, while the number of LCD TVs sold moving into 2009 will rise, a steep decline in Average Selling Prices (ASPs) will sap 2009 overall revenue growth. Further, market weakness will impact multiple income segments, including households with income below $35,000 as well as households with income between $150,000 and $250,000.

LCD TV revenue from households with income between $150,000 and $250,000 will declines by over 9% in 2009 compared to 2008.
In 2007, US head of households aged 70 years old and older spent US$2.1 billion on US LCD TVs.
African-Americans purchased 1.6 million LCD TVs in 2007, but that number is expected to grow to 5.2 million LCD TVs in 2012.
In 2012, in households where the US LCD TV purchaser makes between $50,000- $74,999, the total revenue from these household is forecasted to be $7.3 billion.

The research, "US LCD TV Market & Customer Segmentation" provides a deep demographic look into US LCD TV purchases.

It analyzes the US market for LCD TVs in terms of:

Overall US LCD TV Market
Market Segmentation by Household Income
Market Segmentation by Age of Head of Household
Market Segmentation by Race
Market by Hispanic Head of Households
Market Segmentation by Gender of Head of Household
Market Segmentation by the Education Level of the Head of Household
Market Segmentation for Households with a Major Home Improvement

Content

Executive Summary
US Consumer LCD TV Purchasing Patterns
United States Overall LCD Market
US LCD TV Market Segmentation by Household Income
LCD TV Market for Households with Income under US$35,000
LCD TV Market for Households with Income of US$35,000 to US$49,999
LCD TV Market for Households with Income of US$50,000 to US$74,999
LCD TV Market for Households with Income of US$75,000 to US$99,999
LCD TV Market for Households with Income of US$100,000 to US$149,999
LCD TV Market for Households with Income of US$150,000 to US$249,999
LCD TV Market for Households with Income of US$250,000
Summary of LCD Market by Household Income
US LCD TV Market Segmentation by Head of Household Age Group
LCD TV Market for the 18-34 Year Old Head of Household Segment
LCD TV Market for 50-59 Year Old Head of Household Segment
LCD TV Market for 60-69 Year Old Head of Household Segment
LCD TV Market for 70 and Over Year Old Head of Household Segment
Overall Age of Head of Household Segmentation
US LCD TV Market Segmentation by Race
US LCD TV Market by Hispanic Head of Households
Other US LCD Market Segmentations
US LCD TV Market Segmentation by Gender of Head of Household
US LCD TV Market Segmentation by the Education Level of the Head of Household
US LCD TV Market Segmentation for Households with a Major Home Improvement
Methodology
Personal Interviews
Digital TV Forecast Model
Simmons National Consumer Survey
List of Tables
- Table 1. US LCD TV Market Revenue and Shipments ($US Millions, Units Thousands)
- Table 2. US LCD TV Purchases (Units Thousands)
- Table 3. US LCD TV Market ASP ($US)
- Table 4. US LCD TV Market Revenue ($US Millions)
- Table 5. US LCD TV Market, by Incomes Up to $35,000 (Units Thousands)
- Table 6. US LCD TV Market, Incomes Up to $35,000, ASP and Revenues ($US Millions)
- Table 7. US LCD TV Market, by Incomes $35,000-$49,999 (Units Thousands)
- Table 8. US LCD TV Market, Incomes $35,000-$49,999, ASP and Revenues ($US Millions)
- Table 9. US LCD TV Market, by Incomes $50,000-$74,999 (Units Thousands)
- Table 10 US LCD TV Market, Incomes $50,000-$74,999, ASP and Revenues ($US Millions)
- Table 11 US LCD TV Market, by Incomes $75,000-$99,999 (Units Thousands)
- Table 12 US LCD Market, Incomes $75,000-$99,999, ASP and Revenues ($US Millions)
- Table 13 US LCD TV Market, by Incomes $100,000-$149,999 (Units Thousands)
- Table 14 US LCD TV Market, Incomes $100,000-$149,999, ASP and Revenues ($US Millions)
- Table 15 US LCD TV Market, by Incomes $150,000-$249,999, (Units Thousands)
- Table 16 US LCD TV Market, Incomes $150,000-$249,999, ASP and Revenues ($US Millions)
- Table 17 US LCD TV Market, by Incomes $250,000 and Above (Units Thousands)
- Table 18 US LCD Market, Incomes $250,000 and Above, ASP and Revenues ($US Millions)
- Table 19 US LCD TV Purchases by All Income Groups
- Table 20 US LCD Purchases, Revenues and ASP, All Income Brackets
- Table 21 US LCD TV Market by Age 18-34 (Units Thousands)
- Table 22 US LCD TV Market, Ages 18-34 Revenues ($US Millions)
- Table 23 US LCD TV Market by Age 35-49 (Units Thousands)
- Table 24 US LCD TV Market, Ages 35-49 Revenues ($US Millions)
- Table 25 US LCD TV Market by Age 50-59 (Units Thousands)
- Table 26 US LCD TV Market Ages 50-59, Revenues ($US Millions)
- Table 27 US LCD TV Market by Age 60-69 (Units Thousands)
- Table 28 US LCD TV Market, Ages 60-69 Revenues ($US Millions)
- Table 29 US LCD TV Market by Age 70 and Older (Units Thousands)
- Table 30 US LCD TV Market, Ages 70 and Older Revenues ($US Millions)
- Table 31 US LCD TV Market, All Ages (Units Thousands)
- Table 32 US LCD TV Market for Racially White Head of Households (Units Thousands)
- Table 33 US LCD TV Market for Racially Black or African-American Head of Households (Units Thousands)
- Table 34 US LCD TV Market by Racially Other Head of Households (Units Thousands)
- Table 35 US LCD TV Market by Race (Units Thousands)
- Table 36 US LCD TV Market, Revenues by Race ($US Millions)
- Table 37 US LCD TV Purchases by Hispanic Head of Households (Units Thousands)
- Table 38 US LCD Market Revenues by Hispanic Head of Households ($US Millions)
- Table 39 US LCD TV Market by Head of Household (HoHH) (Units Thousands) 2006-2008
- Table 40 US LCD TV Market, by Education Level of Buyer, 2006-2008
- Table 41 US LCD TV Market, had "Major Home Improvement" in last 12 Months, 2006-2008