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Brazil Consumer Electronics Report Q3 2013

  • Publication Date:July 2013
  • Publisher:Business Monitor
  • Product Type: Report
  • Pages:60
  • ISBN:135495

Brazil Consumer Electronics Report Q3 2013


Includes 3 FREE quarterly updates
BMI projects Brazil consumer electronics spending will grow by about 11% in US dollar terms in 2013 to
US$40.0bn. In 2013, sales of some consumer electronics devices are expected to slow due to currency
weakness and high household indebtedness. However, growth areas will include 4G smartphones, tablets,
WI-Fi-enabled cameras and HD TV sets. The extension of the government's Lei Do Bem programme, to
encourage local production of various products, should boost the availability of affordable smartphones.
Brazil's hosting of the 2014 FIFA World Cup and 2016 Olympics Games will provide a boost to spending
on devices ranging from handsets to TV sets and cameras. However, in 2013 we expect the Brazilian
consumer to feel the effects of high levels of household debt and there are signs that banks are becoming
more wary about increasing lending.

Headline Expenditure Projections

Computer hardware sales: US$12.6bn in 2012 to US$13.2bn in 2013; +4% in US dollar terms. Our
forecast unchanged, with tablet sales expected to continue to grow after surpassing 3mn units in 2012.
BMI Industry View 7
Key Trends and Developments 8
SWOT 9
Political 11
Economic 12
Business Environment 14
Industry Forecast 15
Table: Consumer Electronics 16
Industry Developments 17
Macroeconomic Forecasts 19
Economic Analysis 19
Table: Brazil - Economic Activity 23
Industry Risk Reward Ratings 24
Industry Risk/Reward Ratings 24
Table: Latin America Risk/Reward Ratings, Q3 2013 27
Market Overview 28
Computers 29
Table: PC Sales, 2010-2017 29
AV 34
Table: AV Sales, 2010-2017 34
Mobile Communications 38
Table: Mobile Communications, 2010-2017 38
Competitive Landscape 42
Computers 42
Handsets 44
AV 47
Company Profile 50
Positivo Informática 50
Demographic Forecast 55
Table: Brazil's Population By Age Group, 1990-2020 ('000) 56
Table: Brazil's Population By Age Group, 1990-2020 (% of total) 56
Table: Brazil's Key Population Ratios, 1990-2020 57
Table: Brazil's Rural And Urban Population, 1990-2020 58
Methodology 59
Methodology 59
Electronics Industry 59
Sources 60
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