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Oman Consumer Electronics Report Q1
2013
- Product Code:BMI05294
- Publication Date:January 2013
- Publisher:Business Monitor
- Product Type: Report
- Pages:53
Oman Consumer Electronics Report Q1 2013
In 2013, BMI forecasts that spending on consumer durables such as PCs and flat-screen TV sets will continue growing robustly, largely on the back of expansionary fiscal policy
In the past year household incomes have risen significantly, a trend demonstrated by a large increase in demand for credit from businesses and domestic consumers
However, Oman's economy is forecast to have reached a cyclical peak in 2012, with high oil revenue feeding through to consumer spending on lifestyle products such as flat-screen TV sets, tablets and smartphones
BMI forecasts that per capita consumer electronics spend will reach US$309 by 2017
The pace of growth is likely to moderate however, as consumers continue to feel a negative wealth effect from the regional property slump and credit tightening
Vendors will rely on innovative products such as tablets, 3D and light emitting diode (LED) TV sets and feature-rich smartphones - and the roll-out of 3G services - to act as demand drivers in the Omani market
Headline Expenditure ProjectionsComputer hardware sales: US$207mn in 2012 to US$222mn in 2013, +5% in US dollar terms
Forecast in US dollar terms upwardly due to macroeconomic factors and the release of Windows 8 should provide a boost to replacement PC purchases
AV sales: US$321mn in 2012 to US$345mn in 2013, +7% in US dollar terms
Forecast in US dollar terms unchanged, with the main driver being demand for flat-screen TV sets
Handset sales: US$206mn in 2011 to US$222mn in 2012, +8% in US dollar terms
Forecast in US dollar terms unchanged, with smartphones on course to account for 60% of sales
Risk/Reward Rating: Oman's score was 45.3 out of 100.0, with a relatively small market offsetting the relatively high Country Risk score
Oman was 9th in our latest RRR table, but due to the relative affluence of Omani consumers this will remain a valuable regional market for vendors
Key Trends & Developments Tablets are enjoying a boom in Oman and despite originally being viewed largely as a consumer device, are now finding increasing adoption among the enterprise segment
Tablets are generally significantly more expensive than smartphones, but prices will continue to fall and they are seen as a growth area in 2013
Meanwhile, vendors are also heavily promoting the concept of ultrabooks
In Oman, TV sets account for more than half of all AV revenue
Flat-screen TV sets will be the main driver of AV category sales growth over the forecast period as consumers upgrade and trade their old models for digital
The market's development should be boosted after planned moves by the GCC to encourage a migration from analogue to digital TV broadcasting
The introduction of higher data transmission speeds will help to support the launch of new services over the next few years - this should help to stimulate strong growth within the smartphone sector
Increasing use of social media and mobile ecommerce are major factors driving the growth of the smartphone market in Oman
The advent of next generation 4G mobile services will provide a further incentive for mobile handset users to upgrade to smartphones as super-high internet speeds make it easier to access bandwidthhungry video and data.
- Executive Summary
- SWOT Analysis
- Oman Consumer Electronics Market SWOT
- Oman Political SWOT
- Oman Economic SWOT
- Oman Business Environment SWOT
- Risk/Reward Ratings
- Table: Middle East And Africa Risk/Reward Ratings
- Consumer Electronics Market
- Computers
- Table: PC Sales, 2010-2017
- AV
- Table: AV Sales, 2010-2017
- Mobile Handsets
- Table: Mobile Communications, 2010-2017
- Consumer Electronics Industry
- Table: Omani Distributors For Leading Brands
- Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview, 2010-2017
- Industry Developments
- Macroeconomic Forecast
- Table: Oman - GDP By Expenditure, Current Prices Breakdown
- Competitive Landscape
- Computers
- Handsets
- AV
- Company Profiles
- Axiom Telecom
- Jumbo Electronics
- Eros Group
- Demographic Outlook
- Table: Oman's Population By Age Group, 1990-2020 ('000)
- Table: Oman's Population By Age Group, 1990-2020 (% of total)
- Table: Oman's Key Population Ratios, 1990-2020
- Table: Oman's Rural And Urban Population, 1990-2020
- BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources
