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Condoms in The U.S

  • Publication Date:July 2006
  • Publisher:Packaged Facts
  • Product Type: Report
  • Pages:146

Condoms in The U.S

The total U.S. market for condoms, including sales through all retail channels stood at $398.3 million in 2005, up 2.8% from 2004. The U.S. condom market is a stable and mature market growing at a steady rate every year. Constant public education on sexually transmitted diseases and the benefits of condom use have induced growth in this market, but recent government policies promoting abstinence may have dire effects. Educational and awareness initiatives by marketers will aid market growth.

At the same time, marketers are wise to continue the marked increase in innovation, especially those in the line of pleasure and emotional response versus pure function.

Condoms in the U.S. documents market size and composition, details marketing and retail trends, forecasts market developments through 2010, provides up-to-date competitive profiles of marketers of condoms and profiles condom buyers by product preferences.

Report Methodology

The information in Condoms in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, fall 2005 National Consumer Survey.

What You'll Get in this Report

Condoms in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Condoms in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer (who's buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the condom industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for condoms, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for condoms based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for condoms.
  • Research and development professionals stay on top of competitor initiatives and explore demand for condoms.
  • Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
  • Chapter 1 Executive Summary
    • Scope of the Report
    • Report Methodology
    • # Market Size and Growth
      • Figure 1-1 U.S. Retail Sales of Condoms, 2001-2005 (in million $)
      • Top Marketers
      • Top Brands
      • Figure 1-2 IRI-Tracked Retail Shares of the Top Condom Brands, 2005 (%)
    • # Marketing Dynamics
      • Retailing
      • Advertising
      • Selected Marketing Initiatives
    • # Consumers
      • Low Condom Usage Rates in the U.S.
      • Young Singles and Young Marrieds are Heavy Condom Users
      • Core Condom Users: Age 18-44
      • Figure 1-3 Percentage of U.S. Adults Using Condoms by Age of User, 2005 (%)
      • Latex versus Lambskin
    • # Trends and Factors to Growth
      • Small Consumer Base
      • Focus From Contraception to Pleasure
      • Marketing to Women
      • Abstinence versus Contraception
      • FDA Regulations to Tighten Up
      • Use of Nonoxynol-9 based Spermicides Decline
      • Product Trends
      • Vibrating Condom Rings
      • Glow in the Dark Condoms
      • Condoms with Climax Delay Lubricant
      • Custom Sized Condoms
      • Condom Kits
    • # Outlook
      • Figure 1-3 Projected U.S. Retail Sales of Condoms, 2006-2010 (in million $)
  • Chapter 2 The Market
    • Scope and Methodology
    • Product Introduction
    • Latex Condoms
    • Polyurethane Condoms
    • Natural Skin Condoms
    • # Product Reliability
    • # Steady Market Growth
    • # Figure 2-1 U.S. Retail Sales of Condoms, 2001-2005 (in million $)
    • # Figure 2-2 IRI-Tracked Sales of Condoms, 2001-2005 (in million $)
    • # Factors Influencing Growth
      • The Pleasure Principle
      • The Serious Side
      • Changes in Consumer Attitudes
      • Abstinence versus Contraception
      • Female Condom Little Affect on Male Condom Market
      • Marketing Male Condoms to Women
      • Discussions of Potential Change in Catholic Doctrine
    • # Outlook
      • Figure 2-3 Projected U.S. Retail Sales of Condoms, 2006-2010 (in million $)
    • # FDA Regulation
      • Pre-marketing Notification Under Section 510(K)
      • Abbreviated 510(k) Requirements
      • Quality System Regulation of Condoms (Post-Market Regulatory Control)
    • # Labeling
      • Expiration Date
      • Caution Regarding Natural Rubber Latex and Allergic Reactions
      • General Labeling Requirements for Medical Devices
      • Labeling Recommendations
      • Pregnancy
      • Sexually Transmitted Diseases (STDs)
      • Incorrect or Inconsistent Use
      • Use of N-9 in Condoms with Spermicidal Lubricant
      • Limited Benefits of N-9
      • N-9 Does Not Protect Against HIV/AIDS or Other Sexually Transmitted Diseases
      • Risks of N-9 Irritation and Transmission of HIV/AIDS
      • Risks of Anal Use of Condoms with N-9
  • Chapter 3 The Marketers
    • Top Condom Marketers
      • Church & Dwight Co., Inc.
      • SSL Americas, Inc.
      • Ansell Healthcare, Inc.
      • Medtech Products Limited
      • Mayer Laboratories, Inc.
      • Global Protection Corp.
      • Okamoto U.S.A., Inc.
      • Table 3-1 IRI-Tracked Retail Sales of Top Condom Marketers, 2001-2005 (in million $)
    • Marketer Performance Analysis
      • Figure 3-1 IRI-Tracked Retail Market Shares of Top U.S. Condom Marketers, 2005 (%)
      • Figure 3-2 IRI-Tracked Retail Market Shares of Top U.S. Condom Marketers, 2001 versus 2005 (%)
      • Church & Dwight Co., Inc.
      • SSL Americas, Inc.
    • Performance Analysis of the Top Condom Brands
      • Figure 3-3 IRI-Tracked Retail Shares of the Top Condom Brands, 2005 (%)
      • Table 3-2 IRI-Tracked Retail Sales of the Top Condom Brands (Consolidated by Parent Brand), 2001-2005 (in $ million)
      • Table 3-3 IRI-Tracked Retail Sales of Top Condom Sub-Brands, 2001-2005 (in $ million)
      • Trojan
      • Figure 3-4 IRI-Tracked Retail Shares of the Trojan Brand of Condoms by Sub-Brand, 2005 (%)
      • Durex
      • Figure 3-5 IRI-Tracked Retail Shares of the Durex Brand of Condoms by Sub-Brand, 2005 (%)
      • Lifestyles
      • Figure 3-6 IRI-Tracked Retail Shares of the Lifestyles Brand of Condoms by Sub-Brand, 2005 (%)
  • Chapter 4 Competitive Profiles
    • Church & Dwight Co., Inc.
      • Company Overview
      • Table 4-1 Church & Dwight Co., Inc.'s Family Planning and OTC Brands
      • Performance
      • Figure 4-1 IRI-Tracked Sales of Church & Dwight's Condoms, 2001-2005
      • (in million $)
      • Figure 4-2 Sales of Church & Dwight Co., Inc. by Business Segments, 2005 (%)
      • Company Snapshots
    • SSL International plc
      • Company Overview
      • Table 4-2 SSL Americas, Inc.'s Condom Brands
      • Performance
      • Figure 4-3 IRI-Tracked Sales of SSL Americas, Inc.'s Condoms, 2001-2005
      • (in million $)
      • Figure 4-4 Sales of SSL International plc by Business Segments, 2005 (%)
      • Company Snapshots
    • Ansell Healthcare, Inc.
      • Company Overview
      • Table 4-3 Ansell Healthcare, Inc.'s U.S. Consumer Healthcare Brands
      • Performance
      • Figure 4-5 IRI-Tracked Sales of Ansell Healthcare, Inc.'s Condoms, 2001-2005 (in million $)
      • Figure 4-6 Sales of Ansell Healthcare, Inc. by Business Segments, 2005 (%)
      • Figure 4-7 Sales of Ansell Healthcare, Inc. by Geographies, 2005 (%)
      • Company Snapshots
    • Mayer Laboratories, Inc.
      • Company Overview
      • Table 4-4 Mayer Laboratories, Inc.'s Consumer Healthcare Brands
      • Performance
      • Figure 4-8 IRI-Tracked Sales of Mayer Laboratories, Inc.'s Condoms, 2001-2005 (in million $)
      • Company Snapshots
    • MedTech Products Limited
      • Company Overview
      • Table 4-5 Medtech Products Limited's Condom Brands
      • Performance
      • Figure 4-9 IRI-Tracked Sales of Medtech Products Limited's Condoms, 2001-2005 (in Thousand $)
      • Company Snapshots
      • Global Protection Corp.
        • Company Overview
        • Table 4-6 Global Protection Corp.'s Condom Products
        • Performance
        • Figure 4-10 IRI-Tracked Sales of Global Protection Corp.'s Condoms, 2001-2005 (in Thousand $)
        • Company Snapshots
      • Okamoto USA, Inc.
        • Company Overview
        • Performance
        • Figure 4-11 IRI-Tracked Sales of Okamoto USA, Inc.'s Condoms, 2001-2005 (in million $)
        • Company Snapshots
  • Chapter 5 Marketing Dynamics
    • Condom Advertising Makes it to Prime Time
    • Family Planning and Intimacy Products Prominent at Retail
    • Role of Government Agencies and NGOs in Donor Support
    • Table 5-1 Contraceptive Commodity Support by Donor/Agency, 2000-2004
    • (in million $)
    • Figure 5-1 Major Donors by Donated Amount for Contraceptives and Condoms, 2004 (%)
    • # Marketing Initiatives
      • Church & Dwight's Trojan Condoms
      • Trojan Condoms "Make a Difference" on Prime Time
      • Acknowledging the Gay Market
      • Elexa-Trojan's Angle on "The Woman's Perspective"
      • Ansell Healthcare's Lifestyles Condoms
      • "I Know"-Lifestyles' Social Marketing Effort
      • After Surrogate Advertising in Movies and Targeting Gay Men, Ansell Healthcare Inc. Wants a Change
      • Global Protection's ONE condom
      • Okamoto U.S.A.'s Beyond Seven Condoms
      • New Variant and Fresh Look for Okamoto's Beyond Seven Condoms
      • Mayer Laboratories' Kimono MicroThin condoms
    • # New Product Introductions/Innovations
      • Church and Dwight Introductions
      • Trojan Mint Tingle
      • Trojan Her Pleasure Warm Sensations
      • Elexa Premium Latex Condoms
      • Asa Products' X-Treme Ring Vibrating
      • Durex Premium Latex
      • Durex Tingling Pleasure with Spearmint Tingling Lubricant Condoms
      • Warming Pleasure Thin with Sensual Warming Lubricant Condoms
      • Durex Play Sensations Assorted Premium Latex Condoms
      • SSL Americas Books Winter Advertising for Durex Tingle Condom and Play Lubricant
      • Ansell Healthcare Products, LLC
      • Lifestyles 4Play
      • Radiance International 's Erecxel Condom Plus
  • Chapter 6 The Consumer
    • Note on Simmons Survey Data and Figures
    • Adult Condom Usage in the U.S.
      • Figure 6-1 Percentage of U.S. Adults Using Condoms, 2005 (%)
      • Condom User Selected Key Demographics
      • Young Singles and Young Marrieds
      • African Americans Skew High
      • Geography Matters
      • Education and Economics
      • Family Planning
      • Table 6-1 Demographic Characteristics Favoring Use of Condoms, 2005
      • A Closer Look at Condom Usage by Age
      • Figure 6-2 Percentage of U.S. Adults Using Condoms by Age of User, 2005 (%)
      • Losing Boomers to Viagra
      • Table 6-2 Estimated Numbers of AIDS Cases in the U.S. by Year of Diagnosis and Age of the Persons, 2000-2004
      • The Touchy Subject of Teens
      • Table 6-3 Number and Percentage of Births to Unmarried Women in the U.S. by Age, 2003-2004
      • Figure 6-3 Percentage of All Births to Unmarried Women by Age, 2004
    • The Effect of HIV/AIDS on the Population
      • Table 6-4 Estimated Numbers of AIDS Cases in the U.S. by Year of Diagnosis and Race/Ethnicity, 2000-2004
      • Table 6-5 Estimated Numbers of AIDS Cases in the U.S. by Year of Diagnosis and Region, 2000-2004
    • Condom Preference by Type
      • Figure 6-4 U.S. Adults Favoring Use of Condoms by Type of Material, 2005 (%)
      • Latex Condom Users versus Natural Skin Condom Users
      • Table 6-6 Demographic Characteristics Favoring Use of Condoms by Type, 2005
      • Condom Usage by Brand
        • Figure 6-5 Usage Rates for Condoms by Brand, 2005 (%)
        • Table 6-7 Demographic Characteristics Favoring Use of Condoms by Brand, 2005
        • Durex Users
        • Lifestyles Users
        • Trojan Users
  • Chapter 7 Trends
    • Condom Manufacturers Target Women
    • Marketing Focus Shifts from Contraception to Pleasure
    • Lack of Data, High Price Limits Market for Polyurethane Condoms
    • Female Condom Still a Failure
    • Table 7-1 Overall Pregnancy Rates by Type of Contraceptives Used
    • U.S. Policies May Contribute to Reduced Condom Sales
    • Prime Time for the Condom
    • Changing Trends in Sex Education
    • Battling Ancient Blue Laws
    • Use of Nonoxynol-9 based Spermicides Decline
    • Product Trends
      • Vibrating Condom Rings
      • Glow in the Dark Condoms
      • Condoms with Climax Delay Lubricant
      • Custom Sized Condoms
      • Condom Kits - More than Just Condoms
  • Appendix: Addresses of Selected Marketers
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