Consumer Insights: Natural & Organic Personal Care Products in the UK

Publication Date	January 2008
Publisher	Organic Monitor
Product Type	Report
Pages	53
ISBN Number	not applicable
Product Code	ORM00061

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£499.00
approximately: $744 | €594

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Summary

Report Description:

Organic Monitor's Consumer Insights report is the first-ever study into consumer behaviour towards natural & organic personal care products in the UK. It was prepared by conducting personal interviews with buyers to get insights into consumer attitudes, preferences and expectations of natural & organic personal care products. The report provides detailed insights into consumer behaviour as well as marketing recommendations to new entrants, producers and retailers.

Product Categories

Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, deodorants, etc.

Key Questions Answered:

This Consumer Insights report provides answers to the following questions...

What are consumer attitudes towards natural & organic personal care products?
What are the reasons for consumers to buy these products? What are the initial triggers?
What are the information sources for consumers buying these products?
What specific chemicals do consumers look to avoid?
How important are standards and certified products to consumers?
How much more are consumers willing to pay for certified products?
Where do consumers buy these products? What are the shopping preferences?
What natural personal care brands do consumers buy in each category?
Who buys natural personal care products? What are the socio-demographics in terms of age groups, education levels, social bands, etc.?

Content

Strategic Analysis of the Total Natural & Organic Personal Care Products Market
- Introduction and Product Definitions
- Market Summary and Overview
- Research Methodology
- Forecast Assumptions
- Market Drivers
- Market Restraints
- Revenue Forecasts
- Market Trends
- Distribution Analysis
- Competitive Analysis
- Sales Analysis
- Retailer Analysis
- Consumer Analysis
- Executive Summary
- Introduction
- Research Approach
- Research Objectives
- Research Methodology
- Project Scope and Timing
- Sample Size
- Limitations of Study
- Attitudes Towards Natural Personal Care Products
- General Attitudes
- Reasons for Buying
- Triggers for Buying Natural Personal Care Products
- Reasons for Using Natural Personal Care Products
- Buying Behaviour
- Snapshot of Purchases
- Brands Bought
- Brand Awareness
Brand Leaders by Product Category
- I. Body Skin Care
- II. Hair Care
- III. Facial Skin Care
- IV. Adult Care
- V. Oral Care
- VI. Cosmetics
Purchasing History
- Attitudes Towards Synthetic Ingredients in Personal Care Products
- Avoidance of Synthetic Chemicals
- Awareness of Synthetic Chemicals
- Attitudes Towards Certification
- Importance of Symbols and Logos
- Awareness of Certification Bodies
- Price Premium for Certification
- Shopping Channels
- Information Sources
- Prime Information Source
- Retailers Knowledge
- Marketing Recommendations
- Product Categories
- Certification
- Product Labelling
- Product Packaging
- Education & Training
- Marketing NPCP: Product Attributes
- Marketing NPCP: Communication Channels
- Public Relations