Cosmetics and Personal Care Market in Brazil

Brazil has placed itself as one of the fastest growing and emerging markets on cosmetics and personal care industry landscape. Being the largest market in Latin America and one of the top five cosmetics & personal care markets in the world, Brazil offers immense investment opportunities for companies around the world. With rising cosmetic consumption, coupled with increasing income level, demand of cosmetics & personal care products will further shoot in Brazil.

Brazil offers low cost manufacturing facilities and has well developed infrastructure with government support that is making the country an idle destination to establishing cosmetic and toiletries production base and target export market. Also, as the country has a large consumer base, manufacturers can easily tap the domestic market.

"Cosmetics and Personal Care Market in Brazil" provides an in-depth analysis of the present and future prospects of the Brazilian cosmetic and toiletries industry. It looks into the industry in detail with focus on major players, distribution network, driving forces, and opportunities critical to the success of the industry at micro level.

Key Findings

• Per capita consumption of cosmetics and personal care products in Brazil is expected to increase at a CAGR of 15.49% during 2008-2011.
• Skin care market, one of the major segments in the cosmetics & personal care industry, is projected to clock in a CAGR growth of 22% during 2008-2011.
• Sales growth of hair care products is anticipated to attain a CAGR of 19% during 2008-2011.
• Color cosmetics sale in Brazil is likely to move up at a CAGR of 18% from 2008 to 2011.
• Rising cosmetic consumption in Brazil will stimulate the demand for chemicals in the cosmetics & personal care industry to US$ 12.83 Billion by 2011.
• Pharmacy sales of male cosmetics in Brazil are expected to rise to 20% by 2010.
• Hair care products accounted for more than 25% (expected) of the total cosmetics & personal care market in 2007.

Key Issues & Facts Analyzed

• What are the future growth areas in Brazil cosmetics & toiletries industry?
• Which factors are driving the industry?
• What are the issues that can hinder the future progress of the industry and what RNCOS recommends to tackle these problem areas?
• What is the segment-wise future scenario of the market?
• Which distribution channels (segment-wise) are prevailing in the cosmetic and toiletries industry?
• What is the scenario of trade in cosmetics and toiletries products?

Key Players Analyzed

This section covers the business overview about the major players in the Brazilian cosmetic market, including Natura, Mundial SA, Avon, etc.

Research Methodology Used

The information has been compiled from authentic and reliable sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Methods like historical trend, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis have been used in the report for rational analysis.

• 1. Analyst View
• 2. Global Cosmetics & Personal Care Industry
• 3. Driving Forces for Brazilian Cosmetics & Personal Care Industry
  • 3.1 Rising Per Capita Cosmetic Spending
  • 3.2 Increasing Ageing Population
  • 3.3 Growing Publicity Expenditure
  • 3.4 Efficient Supply Network
  • 3.5 Rich Biodiversity
  • 3.6 Booming Retail Industry
• 4. Brazil Cosmetics & Personal Care Industry Performance
  • 4.1 Cosmetics
    • 4.1.1 Sun Care
    • 4.1.2 Color Cosmetics
    • 4.1.3 Fragrances
    • 4.1.4 Deodorants
  • 4.2 Personal Care
    • 4.2.1 Hair Care
    • 4.2.2 Oral Care
    • 4.2.3 Skin Care
    • 4.2.4 Bath Products
    • 4.2.5 Disposable Products
    • 4.2.6 Shaving Products
  • 4.3 Trade
• 5. Future Growth Areas
  • 5.1 Cosmetics & Personal Care Consumption
  • 5.2 Changing Demographics
  • 5.3 Male Cosmetics
  • 5.4 Chemical Industry
  • 5.5 Organic Cosmetics
  • 5.6 Online Retailing
  • 5.7 Rising Income Levels
• 6. Roadblocks & Recommendations
  • 6.1 Strengthening of Real
    • 6.1.1 Effect on Exports
  • 6.2 Counterfeit Products
• 7. Key Players
  • 7.1 Natura
  • 7.2 Beiersdorf
  • 7.3 Mundial SA
  • 7.4 O Boticario
  • 7.5 Avon
• List of Figures:
  • Figure 2-1: Global - Cosmetics & Personal Care Industry (in Billion US$), 2002-2007E
  • Figure 2-2: Global - Breakup of Cosmetics & Personal Care Industry by Region (%), 2006
  • Figure 2-3: Global - Forecast for Cosmetics & Personal Care Industry (in Billion US$), 2008-2011
  • Figure 3-1: Brazil - Per Capita Spending on Cosmetics & Personal Care Products (in US$), 2001-2007E
  • Figure 3-2: Brazil - Retail Sales of Cosmetics & Personal Care Industry (in Billion US$), 2001-2007E
  • Figure 3-3: Brazil - Population of Age above 50 Years (in Million), 2001-2007E
  • Figure 3-4: Brazil - Growth of Skin Care Market (%), 2002-2007E
  • Figure 3-5: Brazil - Publicity Expenditure by Cosmetics & Personal Care Industry (in Million US$), 2005 & 2006
  • Figure 3-6: Brazil - Volume Sales of Cosmetics & Personal Care Industry by Distribution Channel (%), 2006
  • Figure 3-7: Brazil - Value Sales of Cosmetics & Personal Care Industry by Distribution Channel (%), 2006
  • Figure 3-8: Brazil - Share of Cosmetics & Personal Care Retail Sales in Retail Industry (%), 2001-2006
  • Figure 4-1: Brazil - Net Sales* of Cosmetics & Personal Care Industry (in Million BRL), 2001-2007E
  • Figure 4-2: Brazil - Breakup of Cosmetics & Personal Care Industry by Segment (%), 2007E
  • Figure 4-3: Brazil - Forecast for Net Sales* of Cosmetics & Personal Care Industry (in Million BRL), 2008-2011
  • Figure 4-4: Brazil - Net Sales* of Sun Care Market (in Million BRL), 2001-2007E
  • Figure 4-5: Brazil - Forecast for Net Sales* of Sun Care Market (in Million BRL), 2008-2011
  • Figure 4-6: Brazil - Breakup of Sun Care Market by Product (%), 2006
  • Figure 4-7: Brazil - Breakup of Sun Care Market by Distribution Channel (%), 2006
  • Figure 4-8: Brazil - Net Sales* of Color Cosmetics Market (in Million BRL), 2001-2007E
  • Figure 4-9: Brazil - Forecast for Net Sales* of Color Cosmetics Market (in Million BRL), 2008-2011
  • Figure 4-10: Brazil - Breakup of Color Cosmetics Market by Product (%), 2006
  • Figure 4-11: Brazil - Breakup of Color Cosmetics Market by Distribution Channel (%), 2006
  • Figure 4-12: Brazil - Net Sales* of Fragrance Market (in Million BRL), 2001-2007E
  • Figure 4-13: Brazil - Forecast for Net Sales* of Fragrance Market (in Million BRL), 2008-2011
  • Figure 4-14: Brazil - Breakup of Male, Female & Child Fragrances Market (%), 2005
  • Figure 4-15: Brazil - Breakup of Fragrance Market by Distribution Channel (%), 2005
  • Figure 4-16: Brazil - Net Sales* of Deodorant Market (in Million BRL), 2001-2007E
  • Figure 4-17: Brazil - Forecast for Net Sales* of Deodorant Market (in Million BRL), 2008-2011
  • Figure 4-18: Brazil - Breakup of Deodorant Market by Product (%), 2005
  • Figure 4-19: Brazil - Breakup of Deodorant Market by Distribution Channel (%), 2005
  • Figure 4-20: Brazil - Net Sales* of Hair Care Market (in Million BRL), 2001-2007E
  • Figure 4-21: Brazil - Forecast for Net Sales* of Hair Care Market (in Million BRL), 2008-2011
  • Figure 4-22: Brazil - Breakup of Hair Care Market by Product (%), 2006
  • Figure 4-23: Brazil - Breakup of Hair Care Market by Distribution Channel (%), 2006
  • Figure 4-24: Brazil - Net Sales* of Oral Care Market (in Million BRL), 2001-2007E
  • Figure 4-25: Brazil - Forecast for Net Sales* of Oral Care Market (in Million BRL), 2008-2011
  • Figure 4-26: Brazil - Breakup of Oral Care Market by Product (%), 2006
  • Figure 4-27: Brazil - Breakup of Oral Care Market by Distribution Channel (%), 2006
  • Figure 4-28: Brazil - Net Sales* of Skin Care Market (in Million BRL), 2001-2007E
  • Figure 4-29: Brazil - Forecast for Net Sales* of Skin Care Market (in Million BRL), 2008-2011
  • Figure 4-30: Brazil - Breakup of Skin Care Market by Product (%), 2006
  • Figure 4-31: Brazil - Breakup of Skin Care Market by Distribution Channel (%), 2006
  • Figure 4-32: Brazil - Net Sales* of Bath Products Market (in Million BRL), 2001-2007E
  • Figure 4-33: Brazil - Forecast for Net Sales* of Bath Products Market (in Million BRL), 2008-2011
  • Figure 4-34: Brazil - Breakup of Bath Products Market (%), 2006
  • Figure 4-35: Brazil - Breakup of Bath Products Market by Distribution Channel (%), 2006
  • Figure 4-36: Brazil - Net Sales* of Disposable Products Market (in Million BRL), 2001-2007E
  • Figure 4-37: Brazil - Forecast for Net Sales* of Disposable Products Market (in Million BRL), 2008-2011
  • Figure 4-38: Brazil - Breakup of Disposable Products Market (%), 2006
  • Figure 4-39: Brazil - Net Sales* of Shaving Products Market (in Million BRL), 2001-2007E
  • Figure 4-40: Brazil - Forecast for Net Sales* of Shaving Products Market (in Million BRL), 2008-2011
  • Figure 4-41: Brazil - Breakup of Shaving Products Market (%), 2006
  • Figure 4-42: Brazil - Breakup of Shaving Products Market by Distribution Channel (%), 2006
  • Figure 4-43: Brazil - Import & Export of Cosmetics, Toiletries & Fragrances (in Million US$), 2002-2006
  • Figure 4-44: Brazil - Share of Cosmetics, Toiletries & Fragrances Export to South America (%), 2006
  • Figure 4-45: Brazil - Export of Cosmetics, Toiletries & Fragrances by Segment (%), 2006
  • Figure 5-1: Brazil - Forecast for Per Capita Consumption of Cosmetics & Personal Care Products (in US$), 2008-2011
  • Figure 5-2: Brazil - Forecast for Population in Age Group 50-79 Years (in Million), 2008-2012
  • Figure 5-3: Brazil - Forecast for Net Sales* of Male Cosmetics Market (in Billion BRL), 2008-2011
  • Figure 5-4: Brazil - Forecast for Chemical Consumption in Cosmetics & Personal Care Industry (in Billion US$), 2008-2011
  • Figure 5-5: Brazil - Forecast for Number of Internet Users (in Million), 2008-2012
  • Figure 5-6: Brazil - Forecast for Personal Disposable Income (in US$ per Head), 2008-2011
  • Figure 5-7: Brazil - Forecast for Median Household Income (in US$), 2008-2011
  • Figure 6-1: Exchange Rate of Dollar & Brazilian Real (Jan 2006 to Jan 2008)*
  • Figure 6-2: Currency Appreciation - Yuan, Brazilian Real & Ruble vs Dollar (%) Jan 2006 to Jan 2008
• List of Tables:
  • Table 2-1: Global - Retail Sales of Top 10 Cosmetics & Personal Care Markets (in Billion US$), 2006
  • Table 4-1: Brazil - Global Ranking in Cosmetics & Personal Care Products (2006)
  • Table 5-1: Brazil - Forecast for Breakup of Population by Age Group (in Million), 2008-2012