Fragrances in Romania

Publication Date	July 2009
Publisher	Euromonitor
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	EUR02854

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Summary

Euromonitor International's Fragrances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage:

premium fragrances (women's, men's, unisex) and mass fragrances (women's, men's and unisex).

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market's major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Fragrances in Romania
Euromonitor International
Executive Summary
Cosmetics and Toiletries Registers Higher Sales Each Year
Consumers Demand Value Added Products
Multinationals Dominate the Market
Direct Selling Remains the Most Popular Distribution Channel
Cosmetics and Toiletries Is Expected To Approach Maturity
Key Trends and Developments
Purchasing Habits Are Set To Change Within the Coming Years
Multinationals Control the Market
Intensified Retail Activity
Advertising Drives Sales
Direct Selling Remains the Dominant Distribution Channel
- Appendix
Gift Sets
- Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
- Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
- Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
- Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
- Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
- Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
- Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
- Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
- Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
- Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
- Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
- Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
- Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Definitions
- Summary 1 Research Sources
Dr Soleil Prod Cosmetice SRL
Strategic Direction
Key Facts
- Summary 2 Dr Soleil Prod Cosmetice SRL: Key Facts
- Summary 3 Dr Soleil Prod Cosmetice SRL: Operational Indicators
Company Background
Competitive Positioning
- Summary 4 Dr Soleil Prod Cosmetice SRL: Competitive Position 2008
Elmi Prodfarm SRL
Strategic Direction
Key Facts
- Summary 5 Elmi Prodfarm SRL: Key Facts
- Summary 6 Elmi Prodfarm SRL: Operational Indicators
Company Background
Competitive Positioning
- Summary 7 Elmi Prodfarm SRL: Competitive Position 2008
Farmec SA
Strategic Direction
Key Facts
- Summary 8 Farmec SA: Key Facts
- Summary 9 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 10 Farmec SA: Competitive Position 2008
Gerocossen SRL
Strategic Direction
Key Facts
- Summary 11 Gerocossen SRL: Key Facts
- Summary 12 Gerocossen SRL: Operational Indicators
Company Background
Competitive Positioning
- Summary 13 Gerocossen SRL: Competitive Position 2008
Gerovital Cosmetics SA
Strategic Direction
Key Facts
- Summary 14 Gerovital Cosmetics SA: Key Facts
- Summary 15 Gerovital Cosmetics SA: Operational Indicators
Company Background
Competitive Positioning
- Summary 16 Gerovital Cosmetics SA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
- Table 14 Sales of Fragrances by Subsector: Value 2003-2008
- Table 15 Sales of Fragrances by Subsector: % Value Growth 2003-2008
- Table 16 Fragrances Premium Vs Mass % Analysis 2003-2008
- Table 17 Fragrances Company Shares by Retail Value 2004-2008
- Table 18 Fragrances Brand Shares by Retail Value 2005-2008
- Table 19 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
- Table 20 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
- Table 21 Forecast Sales of Fragrances by Subsector: Value 2008-2013
- Table 22 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
- Table 23 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013