Hair care in Nigeria to 2012

This databook provides key data and information on the hair care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on five categories: shampoo, conditioner, styling agents, hair colorants and perms & relaxers
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
• Category level company and brand share as well as distribution share information for 2006 and 2007
• Review of the top two companies within the hair care market, including company overview, key facts and business description

Highlights

The market for hair care in Nigeria increased at a compound annual growth rate of 15.2% between 2002 and 2007.

The shampoo category led the hair care market in Nigeria, accounting for a share of 37.6%.

The leading players in Nigerian hair care market include L'Oreal S.A., Procter & Gamble Company, The and Unilever.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the hair care market in Nigeria
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements