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Insights into Tomorrow's Cosmeceutical Consumers

  • Publication Date:September 2005
  • Publisher:Datamonitor
  • Product Type: Report
  • Pages:80

Insights into Tomorrow's Cosmeceutical Consumers

Introduction

The desire of consumers to look good and the ageing of the population mean that cosmeceuticals market will grow quickly over the next five years. Older consumers will drive growth in this area through their adoption of anti-ageing products. In order to capitalize on this trend, manufacturers must understand the specific needs and expectations of increasingly savvy and demanding consumers.

Scope

  • Comprehensive market data covering the value of cosmeceuticals by product market (skincare and haircare) and country, to category level.
  • In-depth analysis of the consumer trends, needs and expectations that drive the cosmeceuticals market.
  • Insights into the consumer attitudes, motivations and barriers that affect cosmeceuticals uptake or lack thereof.
  • Detailed actionable recommendations enabling personal care players to capitalize on these trends through NPD, communication and partnerships.

Highlights

The US cosmeceuticals market will grow from a value of US$2,655m in 2004 to US$3,604m in 2009, with a CAGR of 6.3%. During the same period, the European cosmeceuticals market will grow by only 4.8% a year.

56.1% of all American and European consumers claim that solving specific beauty problems is their main reason for using cosmeceuticals.

75.9% of consumers have some degree of scepticism regarding the validity of manufacturers' claims, making this the main reason for which they hesitate to try new products.

Reasons to Purchase

  • Provides a complete map of the cosmeceuticals market, split by product market, category and country.
  • Understand the changing needs that will encourage cosmeceuticals uptake among different consumer groups over the next five years.
  • Learn how to successfully target specific needs and expectations through building trust and focused NPD.
  • Chapter 1 Executive Summary
    • Introduction
    • The future decoded
    • Action points
  • Chapter 2 The Future Decoded
    • The cosmeceuticals market in context
    • Definition and data coverage
    • TREND: The cosmeceuticals market is growing rapidly
    • Growth in US cosmeceuticals will outstrip Europe's
    • Skincare will drive the UK cosmeceuticals market
    • Spanish and American consumers drive cosmeceutical haircare
    • TREND: Cosmeceuticals' share of the overall market is growing
    • Cosmeceuticals are growing faster in the US
    • There are important differences between skincare categories
    • Cosmeceutical haircare will remain a much smaller market
    • TREND: Consumers are increasingly turning to specific body-part- products
    • Consumers prefer specific body-part skincare products
    • Misgivings about effectiveness hamper uptake of certain products
    • Whitening toothpaste benefits from having a very clear purpose
    • INSIGHT: Women aged over 50 years are the most willing to pay for cosmeceuticals
    • Age, not gender, defines attitudes to cosmeceuticals
    • INSIGHT: Consumers use cosmeceuticals to satisfy certain key needs
    • Specific beauty problem resolution is the main need
    • Fear of the effects of ageing is the second most important driver
    • INSIGHT: Consumers prefer to use cosmeceuticals preventatively
    • Consumers use cosmeceuticals as a form of insurance
    • Seniors wish to look good for their age
    • INSIGHT: There remain important barriers to cosmeceuticals' popularity
    • A lack of trust slows growth in cosmeceutical usage
    • Many consumers simply cannot be bothered
    • INSIGHT: Some consumers are turning to cosmetic surgery alternatives
    • A fear of surgery drives Botox replacement creams
    • The success of Botox replacement creams has a knock-on effect on other segments
    • INSIGHT: Consumers are increasingly amenable to the idea of beauty from within
    • Affluent, ageing females are the core target
    • French and Japanese consumers pioneer the OBPs market
    • Most Oral Beauty Products target the skin
    • Consumers prefer OBPs that target specific areas
    • Conclusions
  • Chapter 3 Action Points
    • Introduction
    • Develop products that target specific needs
    • Develop skincare products targeted at specific body parts
    • Anti-ageing products are the most important
    • New delivery systems allow personalization of skincare
    • Communicate the benefits of products clearly to build trust
    • Build trust by informing consumers effectively
    • Leverage the use of natural ingredients
    • Seek the endorsements of reputable scientific institutions
    • Highlight medical connections of high-end brands
    • Develop more convenient formats
    • Infrequent application and convenient formats are key
    • Target the need for convenience with Oral Beauty Products
    • Target Seniors by promoting realistic expectations
    • Seniors are particularly sensitive to product effectiveness
    • Avoid patronizing Seniors in communications
    • Highlight the use of innovative active ingredients
    • New "wonder" ingredients can give your product a competitive edge
    • Seek to exploit R&D joint ventures
    • Develop products to suit men's attitudes
    • Focus marketing on functionality
  • Chapter 4 Appendix
    • Supplementary data
    • Cosmeceuticals sales by market by country
    • Skincare cosmeceuticals market values by segment by country
    • Haircare cosmeceuticals market values by category by country
    • Definitions
    • Research methodology
    • How to contact experts in your industry
  • List of Tables
    • Table 1: Total cosmeceuticals market value by country, 1999-2009 (US$m)
    • Table 2: Consumer survey: percentage of consumers who are willing to buy cosmeceuticals
    • Table 3: Total cosmeceuticals market value by country, 1999-2009 (US$m)
    • Table 4: Total skincare cosmeceuticals market value by country, 1999-2009 (US$m)
    • Table 5: Total haircare cosmeceuticals market value by country, 1999-2009 (US$m)
    • Table 6: Cosmeceuticals market value by product market, Europe and US, 1999-2009 (US$m)
    • Table 7: Cosmeceuticals penetration of the European skincare market by category, 1999-2009 (US$m)
    • Table 8: Cosmeceuticals penetration of the US skincare market by category, 1999-2009 (US$m)
    • Table 9: Cosmeceuticals penetration of the European haircare market by category, 1999-2009 (US$m)
    • Table 10: Cosmeceuticals penetration of the US haircare market by category, 1999-2009 (US$m)
    • Table 11: Consumer survey: "How much more or less have you used the following types of cosmeceuticals over the past year?"
    • Table 12: Consumer survey: percentage of consumers who would be willing to pay more for cosmetics and toiletries with active ingredients for their specific requirements by gender and lifestage
    • Table 13: Consumer survey: "How important are the following considerations in deciding to use cosmeceuticals?"
    • Table 14: Consumer survey: "How important to you are active ingredients in cosmetics and toiletries designed for your specific requirements?"
    • Table 15: Consumer survey: "To what extent do you agree with the following statements regarding cosmeceuticals?"
    • Table 16: Consumer survey: "What is your opinion of manufacturers' claims regarding their cosmeceutical products in the following product markets?"
    • Table 17: Oral Beauty Products market value by country, 1999-2009 (US$m)
    • Table 18: Industry opinion survey: "How much more or less important do you think that the following types of cosmeceuticals will become over the next five years?"
    • Table 19: Industry opinion survey: "How important do you think that the following considerations' influence on consumers' use of cosmeceuticals will be over the next five years?"
    • Table 20: Consumer survey: "Which of the following factors are most likely to encourage you to use cosmeceuticals?"
    • Table 21: Industry opinion survey: "How likely will the following factors be to encourage consumers' use of cosmeceuticals over the next five years?"
    • Table 22: Cosmeceuticals sales by market by country, 1999-2009 (US$m)
    • Table 23: France: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 24: Germany: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 25: Italy: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 26: Netherlands: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 27: Spain: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 28: Sweden: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 29: UK: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 30: US: skincare cosmeceuticals market profile, (US$m), 1999- 2009
    • Table 31: Haircare cosmeceuticals market values by category and by country, 1999- 2009 (US$m)
    • Table 32: Definition of terms
  • List of Figures
    • Figure 1: The popularity of whitening toothpaste is growing faster than any other cosmeceutical
    • Figure 2: 56% of consumers use cosmeceuticals to address a specific beauty problem
    • Figure 3: RoC Retinol Multi-Correxion Multi-Corrective Anti-Ageing Cream is designed to prevent the appearance of wrinkles rather than to combat them
    • Figure 4: Three-quarters of consumers have misgivings about the benefits of cosmeceuticals
    • Figure 5: Consumers are most wary of manufacturers' claims regarding the effectiveness of skincare cosmeceuticals
    • Figure 6: There are now over a dozen Botox substitutes available on the market
    • Figure 7: La Prairie Cellular Microdermabrasion Kit enables consumers to undergo dermatological treatments at home
    • Figure 8: Consumers aged 35-64 spend the most time on personal appearance and are the least happy with their age
    • Figure 9: The US has taken over from Japan as the largest market for Oral Beauty Products
    • Figure 10: Skincare cosmeceuticals aimed at specific body parts will be more important over the next five years
    • Figure 11: Garnier Skin Naturals Anti-Wrinkle Eye Cream claims to deliver specific benefits to a particular part of the face, in line with consumer expectations
    • Figure 12: Specify what part of the body will benefit, how it will improve and in what timeframe
    • Figure 13: Fear of the visible signs of ageing will have the greatest influence on consumers' use of cosmeceuticals
    • Figure 14: Make clear and specific claims regarding the benefits of anti-ageing cosmeceuticals
    • Figure 15: Use natural active ingredients to capitalize on the fact that consumers trust them more readily
    • Figure 16: Consumers are much more likely to use a cosmeceutical if it is backed up by reliable scientific evidence of its' effectiveness
    • Figure 17: Oral Beauty Products are ideal for consumers seeking convenient cosmeceuticals
    • Figure 18: Industry experts believe that new high-performance ingredients will influence nine out of ten consumers over the next five years
    • Figure 19: Billy Jealousy Hair Raiser Follicle Restorer targets men by focusing on functionality
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