Italian Market for Natural & Organic Personal Care Products, The

The natural & organic sector is the fastest growing in the Italian personal care products market, with sales increasing by over 20% a year. High market growth rates are because of strengthening consumer demand and broadening sales channels.

Consumers are turning to natural & organic cosmetics because of concern about synthetic substances in personal care products. Media reports about the possible dangers of parabens, petrochemicals, silicones and petrochemicals is stimulating consumer demand. Retailers are responding by giving greater shelf-space to natural and organic products.

Although most sales are from specialist retailers like herbalist shops, demand is increasing from other channels. Mainstream retailers like department stores as well as beauty centres, hotels, spas and salons are showing high interest in natural cosmetics. High growth rates are also attracting interest from large cosmetic companies, which are looking at launching organic and natural products.

This report gives detailed market & competitive information on each product category. Market information for each product category includes market size, revenue forecasts, pricing & distribution analysis and sales channel breakdown. Market shares and profiles are given of the leading producers and retailers.

Product Categories
Skin care products: facial care, body care, sun care products
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, deodorants, etc.