Oral Hygiene in Italy to 2011

Publication Date	May 2008
Publisher	Datamonitor
Product Type	Report
Pages	164
ISBN Number	not applicable
Product Code	DAT12011

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Summary

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Oral Hygiene in Italy increased between 2001-2006, growing at an average annual rate of 1.4%. The leading company in the market in 2006 was Unilever. The second-largest player was Procter & Gamble Company, The with Colgate-Palmolive Company in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Oral Hygiene markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting.

Content

Chapter 1 Executive Summary
- Summary Market Level - Oral Hygiene
- Summary Category Level - Dental Floss
- Summary Category Level - Denture Care
- Summary Category Level - Mouthwash
- Summary Category Level - Toothbrushes
- Summary Category Level - Toothpaste
Chapter 2 Introduction
- What Is This Report About?
- How To Use This Report
- Market Definition
Chapter 3 Market Overview
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Value Analysis, Us$ 2001-2006
- Value Analysis, Us$ 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company And Brand Share Analysis
- Distribution Analysis
- Expenditure & Consumption Per Capita
Chapter 4 Leading Company Profiles
- Unilever
- Procter & Gamble
Chapter 5 Category Analysis - Dental Floss
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Value Analysis, Us$ 2001-2006
- Value Analysis, Us$ 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company And Brand Share Analysis
- Distribution Analysis
- Expenditure & Consumption Per Capita
Chapter 6 Category Analysis - Denture Care
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Value Analysis, Us$ 2001-2006
- Value Analysis, Us$ 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company And Brand Share Analysis
- Distribution Analysis
- Expenditure & Consumption Per Capita
Chapter 7 Category Analysis - Mouthwash
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Value Analysis, Us$ 2001-2006
- Value Analysis, Us$ 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company And Brand Share Analysis
- Distribution Analysis
- Expenditure & Consumption Per Capita
Chapter 8 Category Analysis - Toothbrushes
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Value Analysis, Us$ 2001-2006
- Value Analysis, Us$ 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company And Brand Share Analysis
- Distribution Analysis
- Expenditure & Consumption Per Capita
Chapter 9 Category Analysis - Toothpaste
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Value Analysis, Us$ 2001-2006
- Value Analysis, Us$ 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company And Brand Share Analysis
- Distribution Analysis
- Expenditure & Consumption Per Capita
Chapter 10 Country Comparison
- Value
- Volume
- Market Share
Chapter 11 New Product Development
- Product Launches Over Time
- Recent Product Launches
Chapter 12 Italy Socioeconomic Profile
- Country Overview
- Key Facts
- Political Overview
- Italy Economic Overview
Chapter 13 Italy Macroeconomic Profile
- Macroeconomic Indicators
Chapter 14 Research Methodology
- Methodology Overview
- Secondary Research
- Market Modelling
- Primary Research
- Data Finalisation
- Ongoing Research
Chapter 15 Appendix
- Future Readings
- How To Contact Experts In Your Industry
List Of Figures
- Figure 1: Italy Oral Hygiene Value & Value Forecast, 2001-2011 (€ M, Nominal Prices)
- Figure 2: Italy Oral Hygiene Category Growth Comparison, By Value, 2001-2011
- Figure 3: Italy Oral Hygiene Volume & Volume Forecast, 2001-2011 (Units M)
- Figure 4: Italy Oral Hygiene Category Growth Comparison, By Volume, 2001-2011
- Figure 5: Italy Oral Hygiene Company Share, By Value, 2005-2006 (%)
- Figure 6: Italy Oral Hygiene Distribution Channels, By Value, 2005-2006(%)
- Figure 7: Italy Dental Floss Value & Value Forecast, 2001-2011 (€ M, Nominal Prices)
- Figure 8: Italy Dental Floss Category Growth Comparison, By Value, 2001-2011
- Figure 9: Italy Dental Floss Volume & Volume Forecast, 2001-2011 (Units M)
- Figure 10: Italy Dental Floss Category Growth Comparison, By Volume, 2001-2011
- Figure 11: Italy Dental Floss Company Share, By Value, 2005-2006 (%)
- Figure 12: Italy Dental Floss Distribution Channels, By Value, 2005-2006(%)
- Figure 13: Italy Denture Care Value & Value Forecast, 2001-2011 (€ M, Nominal Prices)
- Figure 14: Italy Denture Care Category Growth Comparison, By Value, 2001-2011
- Figure 15: Italy Denture Care Volume & Volume Forecast, 2001-2011 (Units M)
- Figure 16: Italy Denture Care Category Growth Comparison, By Volume, 2001-2011
- Figure 17: Italy Denture Care Company Share, By Value, 2005-2006 (%)
- Figure 18: Italy Denture Care Distribution Channels, By Value, 2005-2006(%)
- Figure 19: Italy Mouthwash Value & Value Forecast, 2001-2011 (€ M, Nominal Prices)
- Figure 20: Italy Mouthwash Category Growth Comparison, By Value, 2001-2011
- Figure 21: Italy Mouthwash Volume & Volume Forecast, 2001-2011 (Units M)
- Figure 22: Italy Mouthwash Category Growth Comparison, By Volume, 2001-2011
- Figure 23: Italy Mouthwash Company Share, By Value, 2005-2006 (%)
- Figure 24: Italy Mouthwash Distribution Channels, By Value, 2005-2006(%)
- Figure 25: Italy Toothbrushes Value & Value Forecast, 2001-2011 (€ M, Nominal Prices)
- Figure 26: Italy Toothbrushes Category Growth Comparison, By Value, 2001-2011
- Figure 27: Italy Toothbrushes Volume & Volume Forecast, 2001-2011 (Units M)
- Figure 28: Italy Toothbrushes Category Growth Comparison, By Volume, 2001-2011
- Figure 29: Italy Toothbrushes Company Share, By Value, 2005-2006 (%)
- Figure 30: Italy Toothbrushes Distribution Channels, By Value, 2005-2006(%)
- Figure 31: Italy Toothpaste Value & Value Forecast, 2001-2011 (€ M, Nominal Prices)
- Figure 32: Italy Toothpaste Category Growth Comparison, By Value, 2001-2011
- Figure 33: Italy Toothpaste Volume & Volume Forecast, 2001-2011 (Units M)
- Figure 34: Italy Toothpaste Category Growth Comparison, By Volume, 2001-2011
- Figure 35: Italy Toothpaste Company Share, By Value, 2005-2006 (%)
- Figure 36: Italy Toothpaste Distribution Channels, By Value, 2005-2006(%)
- Figure 37: Global Oral Hygiene Market Split (Value Terms, 2006) - Top 5 Countries
- Figure 38: Global Oral Hygiene Market Value, 2001 - 2006 (Top 5 Countries)
- Figure 39: Global Oral Hygiene Market Split (Volume Terms, 2006) - Top 5 Countries
- Figure 40: Global Oral Hygiene Market Volume, 2001 - 2006 (Top 5 Countries)
- Figure 41: Map Of Italy
- Figure 42: Annual Data Review Process
List Of Tables
- Table 1: Oral Hygiene Category Definitions
- Table 2: Oral Hygiene Distribution Channels
- Table 3: Italy Oral Hygiene Value, 2001-2006 (€ M, Nominal Prices)
- Table 4: Italy Oral Hygiene Value Forecast, 2006-2011 (€ M, Nominal Prices)
- Table 5: Italy Oral Hygiene Value, 2001-2006 (Us$ M Nominal Prices)
- Table 6: Italy Oral Hygiene Value Forecast, 2006-2011 (Us$ M Nominal Prices)
- Table 7: Italy Oral Hygiene Volume, 2001-2006 (Units M)
- Table 8: Italy Oral Hygiene Volume Forecast, 2006-2011 (Units M)
- Table 9: Italy Oral Hygiene Brand Share, By Value, 2005-2006 (%)
- Table 10: Italy Oral Hygiene Value, By Brand 2005-2006 (€ M Nominal Prices)
- Table 11: Italy Oral Hygiene Company Share By Value, 2005-2006 (%)
- Table 12: Italy Oral Hygiene Value, By Company, 2005-2006 (€ M Nominal Prices)
- Table 13: Italy Oral Hygiene Distribution Channels, By Value, 2005-2006 (%)
- Table 14: Italy Oral Hygiene Value, By Distribution Channel, 2005-2006 (€ M Nominal Prices)
- Table 15: Italy Oral Hygiene Expenditure Per Capita, 2001-2006 (€, Nominal Prices)
- Table 16: Italy Oral Hygiene Forecast Expenditure Per Capita, 2006-2011 (€, Nominal Prices)
- Table 17: Italy Oral Hygiene Expenditure Per Capita, 2001-2006 (Us$ Nominal Prices)
- Table 18: Italy Oral Hygiene Forecast Expenditure Per Capita, 2006-2011 (Us$ Nominal Prices)
- Table 19: Italy Oral Hygiene Consumption Per Capita, 2001-2006 (Units)
- Table 20: Italy Oral Hygiene Forecast Consumption Per Capita, 2006-2011 (Units)
- Table 21: Unilever Key Facts
- Table 22: Procter & Gamble Key Facts
- Table 23: Italy Dental Floss Value, 2001-2006 (€ M, Nominal Prices)
- Table 24: Italy Dental Floss Value Forecast, 2006-2011 (€ M, Nominal Prices)
- Table 25: Italy Dental Floss Value, 2001-2006 (Us$ M Nominal Prices)
- Table 26: Italy Dental Floss Value Forecast, 2006-2011 (Us$ M Nominal Prices)
- Table 27: Italy Dental Floss Volume, 2001-2006 (Units M)
- Table 28: Italy Dental Floss Volume Forecast, 2006-2011 (Units M)
- Table 29: Italy Dental Floss Brand Share, By Value, 2005-2006 (%)
- Table 30: Italy Dental Floss Value, By Brand 2005-2006 (€ M Nominal Prices)
- Table 31: Italy Dental Floss Company Share By Value, 2005-2006 (%)
- Table 32: Italy Dental Floss Value, By Company, 2005-2006 (€ M Nominal Prices)
- Table 33: Italy Dental Floss Distribution Channels, By Value, 2005-2006 (%)
- Table 34: Italy Dental Floss Value, By Distribution Channel, 2005-2006 (€ M Nominal Prices)
- Table 35: Italy Dental Floss Expenditure Per Capita, 2001-2006 (€, Nominal Prices)
- Table 36: Italy Dental Floss Forecast Expenditure Per Capita, 2006-2011 (€, Nominal Prices)
- Table 37: Italy Dental Floss Expenditure Per Capita, 2001-2006 (Us$ Nominal Prices)
- Table 38: Italy Dental Floss Forecast Expenditure Per Capita, 2006-2011 (Us$ Nominal Prices)
- Table 39: Italy Dental Floss Consumption Per Capita, 2001-2006 (Units)
- Table 40: Italy Dental Floss Forecast Consumption Per Capita, 2006-2011 (Units)
- Table 41: Italy Denture Care Value, 2001-2006 (€ M, Nominal Prices)
- Table 42: Italy Denture Care Value Forecast, 2006-2011 (€ M, Nominal Prices)
- Table 43: Italy Denture Care Value, 2001-2006 (Us$ M Nominal Prices)
- Table 44: Italy Denture Care Value Forecast, 2006-2011 (Us$ M Nominal Prices)
- Table 45: Italy Denture Care Volume, 2001-2006 (Units M)
- Table 46: Italy Denture Care Volume Forecast, 2006-2011 (Units M)
- Table 47: Italy Denture Care Brand Share, By Value, 2005-2006 (%)
- Table 48: Italy Denture Care Value, By Brand 2005-2006 (€ M Nominal Prices)
- Table 49: Italy Denture Care Company Share By Value, 2005-2006 (%)
- Table 50: Italy Denture Care Value, By Company, 2005-2006 (€ M Nominal Prices)
- Table 51: Italy Denture Care Distribution Channels, By Value, 2005-2006 (%)
- Table 52: Italy Denture Care Value, By Distribution Channel, 2005-2006 (€ M Nominal Prices)
- Table 53: Italy Denture Care Expenditure Per Capita, 2001-2006 (€, Nominal Prices)
- Table 54: Italy Denture Care Forecast Expenditure Per Capita, 2006-2011 (€, Nominal Prices)
- Table 55: Italy Denture Care Expenditure Per Capita, 2001-2006 (Us$ Nominal Prices)
- Table 56: Italy Denture Care Forecast Expenditure Per Capita, 2006-2011 (Us$ Nominal Prices)
- Table 57: Italy Denture Care Consumption Per Capita, 2001-2006 (Units)
- Table 58: Italy Denture Care Forecast Consumption Per Capita, 2006-2011 (Units)
- Table 59: Italy Mouthwash Value, 2001-2006 (€ M, Nominal Prices)
- Table 60: Italy Mouthwash Value Forecast, 2006-2011 (€ M, Nominal Prices)
- Table 61: Italy Mouthwash Value, 2001-2006 (Us$ M Nominal Prices)
- Table 62: Italy Mouthwash Value Forecast, 2006-2011 (Us$ M Nominal Prices)
- Table 63: Italy Mouthwash Volume, 2001-2006 (Units M)
- Table 64: Italy Mouthwash Volume Forecast, 2006-2011 (Units M)
- Table 65: Italy Mouthwash Brand Share, By Value, 2005-2006 (%)
- Table 66: Italy Mouthwash Value, By Brand 2005-2006 (€ M Nominal Prices)
- Table 67: Italy Mouthwash Company Share By Value, 2005-2006 (%)
- Table 68: Italy Mouthwash Value, By Company, 2005-2006 (€ M Nominal Prices)
- Table 69: Italy Mouthwash Distribution Channels, By Value, 2005-2006 (%)
- Table 70: Italy Mouthwash Value, By Distribution Channel, 2005-2006 (€ M Nominal Prices)
- Table 71: Italy Mouthwash Expenditure Per Capita, 2001-2006 (€, Nominal Prices)
- Table 72: Italy Mouthwash Forecast Expenditure Per Capita, 2006-2011 (€, Nominal Prices)
- Table 73: Italy Mouthwash Expenditure Per Capita, 2001-2006 (Us$ Nominal Prices)
- Table 74: Italy Mouthwash Forecast Expenditure Per Capita, 2006-2011 (Us$ Nominal Prices)
- Table 75: Italy Mouthwash Consumption Per Capita, 2001-2006 (Units)
- Table 76: Italy Mouthwash Forecast Consumption Per Capita, 2006-2011 (Units)
- Table 77: Italy Toothbrushes Value, 2001-2006 (€ M, Nominal Prices)
- Table 78: Italy Toothbrushes Value Forecast, 2006-2011 (€ M, Nominal Prices)
- Table 79: Italy Toothbrushes Value, 2001-2006 (Us$ M Nominal Prices)
- Table 80: Italy Toothbrushes Value Forecast, 2006-2011 (Us$ M Nominal Prices)
- Table 81: Italy Toothbrushes Volume, 2001-2006 (Units M)
- Table 82: Italy Toothbrushes Volume Forecast, 2006-2011 (Units M)
- Table 83: Italy Toothbrushes Brand Share, By Value, 2005-2006 (%)
- Table 84: Italy Toothbrushes Value, By Brand 2005-2006 (€ M Nominal Prices)
- Table 85: Italy Toothbrushes Company Share By Value, 2005-2006 (%)
- Table 86: Italy Toothbrushes Value, By Company, 2005-2006 (€ M Nominal Prices)
- Table 87: Italy Toothbrushes Distribution Channels, By Value, 2005-2006 (%)
- Table 88: Italy Toothbrushes Value, By Distribution Channel, 2005-2006 (€ M Nominal Prices)
- Table 89: Italy Toothbrushes Expenditure Per Capita, 2001-2006 (€, Nominal Prices)
- Table 90: Italy Toothbrushes Forecast Expenditure Per Capita, 2006-2011 (€, Nominal Prices)
- Table 91: Italy Toothbrushes Expenditure Per Capita, 2001-2006 (Us$ Nominal Prices)
- Table 92: Italy Toothbrushes Forecast Expenditure Per Capita, 2006-2011 (Us$ Nominal Prices)
- Table 93: Italy Toothbrushes Consumption Per Capita, 2001-2006 (Units)
- Table 94: Italy Toothbrushes Forecast Consumption Per Capita, 2006-2011 (Units)
- Table 95: Italy Toothpaste Value, 2001-2006 (€ M, Nominal Prices)
- Table 96: Italy Toothpaste Value Forecast, 2006-2011 (€ M, Nominal Prices)
- Table 97: Italy Toothpaste Value, 2001-2006 (Us$ M Nominal Prices)
- Table 98: Italy Toothpaste Value Forecast, 2006-2011 (Us$ M Nominal Prices)
- Table 99: Italy Toothpaste Volume, 2001-2006 (Units M)
- Table 100: Italy Toothpaste Volume Forecast, 2006-2011 (Units M)
- Table 101: Italy Toothpaste Brand Share, By Value, 2005-2006 (%)
- Table 102: Italy Toothpaste Value, By Brand 2005-2006 (€ M Nominal Prices)
- Table 103: Italy Toothpaste Company Share By Value, 2005-2006 (%)
- Table 104: Italy Toothpaste Value, By Company, 2005-2006 (€ M Nominal Prices)
- Table 105: Italy Toothpaste Distribution Channels, By Value, 2005-2006 (%)
- Table 106: Italy Toothpaste Value, By Distribution Channel, 2005-2006 (€ M Nominal Prices)
- Table 107: Italy Toothpaste Expenditure Per Capita, 2001-2006 (€, Nominal Prices)
- Table 108: Italy Toothpaste Forecast Expenditure Per Capita, 2006-2011 (€, Nominal Prices)
- Table 109: Italy Toothpaste Expenditure Per Capita, 2001-2006 (Us$ Nominal Prices)
- Table 110: Italy Toothpaste Forecast Expenditure Per Capita, 2006-2011 (Us$ Nominal Prices)
- Table 111: Italy Toothpaste Consumption Per Capita, 2001-2006 (Units)
- Table 112: Italy Toothpaste Forecast Consumption Per Capita, 2006-2011 (Units)
- Table 113: Global Oral Hygiene Market Value, 2006
- Table 114: Global Oral Hygiene Market Split (Value Terms (Us$ M), 2006) - Top 5 Countries
- Table 115: Global Oral Hygiene Market Volume, 2006
- Table 116: Global Oral Hygiene Market Split (Volume Terms, 2006) - Top 5 Countries
- Table 117: Leading Players - Top 5 Countries
- Table 118: Italy Oral Hygiene New Product Launches (Reports) And Skus, By Company (Top 5 Companies), 2006
- Table 119: Italy Oral Hygiene New Product Launches (Reports), By Flavor And Fragrances (Top 10 Flavors), 2006
- Table 120: Italy Oral Hygiene New Product Launches (Reports), By Ingredients (Top 10 Ingredients), 2006
- Table 121: Italy Oral Hygiene New Product Launches (Reports), By Package Tags Or Claims (Top 10 Claims), 2006
- Table 122: Italy Oral Hygiene New Product Launches (Reports) - Recent 5 Launches
- Table 123: Italy Key Facts
- Table 124: Italy Population, By Age Group, 2000-2005 (Millions)
- Table 125: Italy Population Forecast, By Age Group, 2005-2010 (Millions)
- Table 126: Italy Population, By Gender, 2000-2005 (Millions)
- Table 127: Italy Population Forecast, By Gender, 2005-2010 (Millions)
- Table 128: Italy Real Gdp, 2000-2005 (Eur Bn, 2005 Prices)
- Table 129: Italy Real Gdp Forecast, 2005-2010 (Eur Bn, 2005 Prices)
- Table 130: Italy Nominal Gdp, 2000-2005 (Eur Bn, Nominal Prices)
- Table 131: Italy Real Gdp, 2000-2005 (Us$ Bn, 2005 Prices)
- Table 132: Italy Real Gdp Forecast, 2005-2010 (Us$ Bn, 2005 Prices)
- Table 133: Italy Consumer Price Index, 2000-2005 (2000=100)
- Table 134: Italy Consumer Price Index, 2005-2010 (2000=100)
- Table 135: Italy Exchange Rate, 2000-2005