Oral hygiene in New Zealand to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Oral hygiene in New Zealand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

• Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Highlights

The market for Oral hygiene in New Zealand increased between 2002-2007,at an average annual rate of 2.3%.

The leading company in the market in 2007 was Colgate-Palmolive Company. The second-largest player was Procter & Gamble Company, The with Johnson & Johnson in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Oral hygiene markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting

• Chapter 1 Executive Summary
  • Summary Market Level - Oral hygiene
  • Summary category level - Dental floss
  • Summary category level - Denture care
  • Summary category level - Mouthwash
  • Summary category level - Toothbrushes
  • Summary category level - Toothpaste
• Chapter 2 Introduction
  • What is this report about?
  • How to use this report
  • Market Definition
• Chapter 3 Market Overview
  • Value Analysis, 2002-2007
  • Value Analysis, 2007-2012
  • Value Analysis, US$ 2002-2007
  • Value Analysis, US$ 2007-2012
  • Volume Analysis, 2002-2007
  • Volume Analysis, 2007-2012
  • Company and Brand Share Analysis
  • Distribution Analysis
  • Expenditure & consumption per capita
• Chapter 4 Leading Company Profiles
  • Colgate-Palmolive Company
  • Procter & Gamble Company, The
• Chapter 5 Category Analysis - Dental Floss
  • Value Analysis, 2002-2007
  • Value Analysis, 2007-2012
  • Value Analysis, US$ 2002-2007
  • Value Analysis, US$ 2007-2012
  • Volume Analysis, 2002-2007
  • Volume Analysis, 2007-2012
  • Company and Brand Share Analysis
  • Distribution Analysis
  • Expenditure & consumption per capita
• Chapter 6 Category Analysis - Denture Care
  • Value Analysis, 2002-2007
  • Value Analysis, 2007-2012
  • Value Analysis, US$ 2002-2007
  • Value Analysis, US$ 2007-2012
  • Volume Analysis, 2002-2007
  • Volume Analysis, 2007-2012
  • Company and Brand Share Analysis
  • Distribution Analysis
  • Expenditure & consumption per capita
• Chapter 7 Category Analysis - Mouthwash
  • Value Analysis, 2002-2007
  • Value Analysis, 2007-2012
  • Value Analysis, US$ 2002-2007
  • Value Analysis, US$ 2007-2012
  • Volume Analysis, 2002-2007
  • Volume Analysis, 2007-2012
  • Company and Brand Share Analysis
  • Distribution Analysis
  • Expenditure & consumption per capita
• Chapter 8 Category Analysis - Toothbrushes
  • Value Analysis, 2002-2007
  • Value Analysis, 2007-2012
  • Value Analysis, US$ 2002-2007
  • Value Analysis, US$ 2007-2012
  • Volume Analysis, 2002-2007
  • Volume Analysis, 2007-2012
  • Company and Brand Share Analysis
  • Distribution Analysis
  • Expenditure & consumption per capita
• Chapter 9 Category Analysis - Toothpaste
  • Value Analysis, 2002-2007
  • Value Analysis, 2007-2012
  • Value Analysis, US$ 2002-2007
  • Value Analysis, US$ 2007-2012
  • Volume Analysis, 2002-2007
  • Volume Analysis, 2007-2012
  • Company and Brand Share Analysis
  • Distribution Analysis
  • Expenditure & consumption per capita
• Chapter 10 Country Comparison
  • Value
  • Volume
  • Market Share
• Chapter 11 New Product Development
  • Product launches over time
  • Recent product launches
• Chapter 12 New Zealand Socioeconomic Profile
  • Country Overview
  • Key Facts
  • Political Overview
  • New Zealand Economic Overview
• Chapter 13 New Zealand Macroeconomic Profile
  • Macroeconomic Indicators
• Chapter 14 Research Methodology
  • Methodology overview
  • Secondary research
  • Market modeling
  • Primary research
  • Data finalization
  • Ongoing research
• Chapter 15 Appendix
  • Future readings
  • How to contact experts in your industry
  • Disclaimer
• List of Figures
  • Figure 1: New Zealand oral hygiene value and value forecast, 2002-2012 (NZD m, nominal prices)
  • Figure 2: New Zealand oral hygiene category growth comparison, by value, 2002-2012
  • Figure 3: New Zealand oral hygiene volume and volume forecast, 2002-2012 (Units m)
  • Figure 4: New Zealand oral hygiene category growth comparison, by volume, 2002-2012
  • Figure 5: New Zealand oral hygiene company share, by value, 2006-2007 (%)
  • Figure 6: New Zealand oral hygiene distribution channels, by value, 2006-2007 (%)
  • Figure 7: New Zealand dental floss value and value forecast, 2002-2012 (NZD m, nominal prices)
  • Figure 8: New Zealand dental floss category growth comparison, by value, 2002-2012
  • Figure 9: New Zealand dental floss volume and volume forecast, 2002-2012 (Units m)
  • Figure 10: New Zealand dental floss category growth comparison, by volume, 2002-2012
  • Figure 11: New Zealand dental floss company share, by value, 2006-2007 (%)
  • Figure 12: New Zealand dental floss distribution channels, by value, 2006-2007 (%)
  • Figure 13: New Zealand denture care value and value forecast, 2002-2012 (NZD m, nominal prices)
  • Figure 14: New Zealand denture care category growth comparison, by value, 2002-2012
  • Figure 15: New Zealand denture care volume and volume forecast, 2002-2012 (Units m)
  • Figure 16: New Zealand denture care category growth comparison, by volume, 2002-2012
  • Figure 17: New Zealand denture care company share, by value, 2006-2007 (%)
  • Figure 18: New Zealand denture care distribution channels, by value, 2006-2007 (%)
  • Figure 19: New Zealand mouthwash value and value forecast, 2002-2012 (NZD m, nominal prices)
  • Figure 20: New Zealand mouthwash category growth comparison, by value, 2002-2012
  • Figure 21: New Zealand mouthwash volume and volume forecast, 2002-2012 (Units m)
  • Figure 22: New Zealand mouthwash category growth comparison, by volume, 2002-2012
  • Figure 23: New Zealand mouthwash company share, by value, 2006-2007 (%)
  • Figure 24: New Zealand mouthwash distribution channels, by value, 2006-2007 (%)
  • Figure 25: New Zealand toothbrushes value and value forecast, 2002-2012 (NZD m, nominal prices)
  • Figure 26: New Zealand toothbrushes category growth comparison, by value, 2002-2012
  • Figure 27: New Zealand toothbrushes volume and volume forecast, 2002-2012 (Units m)
  • Figure 28: New Zealand toothbrushes category growth comparison, by volume, 2002-2012
  • Figure 29: New Zealand toothbrushes company share, by value, 2006-2007 (%)
  • Figure 30: New Zealand toothbrushes distribution channels, by value, 2006-2007 (%)
  • Figure 31: New Zealand toothpaste value and value forecast, 2002-2012 (NZD m, nominal prices)
  • Figure 32: New Zealand toothpaste category growth comparison, by value, 2002-2012
  • Figure 33: New Zealand toothpaste volume and volume forecast, 2002-2012 (Units m)
  • Figure 34: New Zealand toothpaste category growth comparison, by volume, 2002-2012
  • Figure 35: New Zealand toothpaste company share, by value, 2006-2007 (%)
  • Figure 36: New Zealand toothpaste distribution channels, by value, 2006-2007 (%)
  • Figure 37: Global oral hygiene market split (value terms, 2007) ??