Oral Hygiene in Vietnam to 2014

Oral Hygiene in Vietnam to 2014

This databook provides key data and information on the oral hygiene market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The market for oral hygiene in Vietnam increased at a compound annual growth rate of 3.5% between 2004 and 2009.

The toothpaste category led the oral hygiene market in Vietnam, accounting for a share of 52.8%.

Leading players in Vietnamese oral hygiene market include Unilever, Colgate-Palmolive Company and Procter & Gamble Company, The.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the oral hygiene market in Vietnam
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

• Chapter 1 Executive Summary
  • Summary market level: oral hygiene
  • Summary category level: dental floss
  • Summary category level: denture care
  • Summary category level: mouthwash
  • Summary category level: toothbrushes
  • Summary category level: toothpaste
• Chapter 2 Introduction
  • What is this report about?
  • How to use this report
  • Market definition
• Chapter 3 Market Overview
  • Value analysis (Vietnamese Dong), 2004-09
  • Value analysis (Vietnamese Dong), 2009-14
  • Value analysis (US dollars), 2004-09
  • Value analysis (US dollars), 2009-14
  • Volume analysis, 2004-09
  • Volume analysis, 2009-14
  • Company and brand share analysis
  • Distribution analysis
  • Expenditure and consumption per capita
• Chapter 4 Leading Company Profiles
  • Unilever
  • Colgate-Palmolive Company
• Chapter 5 Category Analysis: Dental Floss
  • Value analysis (Vietnamese Dong), 2004-09
  • Value analysis (Vietnamese Dong), 2009-14
  • Value analysis (US dollars), 2004-09
  • Value analysis (US dollars), 2009-14
  • Volume analysis, 2004-09
  • Volume analysis, 2009-14
  • Company and brand share analysis
  • Distribution analysis
  • Expenditure and consumption per capita
• Chapter 6 Category Analysis: Denture Care
  • Value analysis (Vietnamese Dong), 2004-09
  • Value analysis (Vietnamese Dong), 2009-14
  • Value analysis (US dollars), 2004-09
  • Value analysis (US dollars), 2009-14
  • Volume analysis, 2004-09
  • Volume analysis, 2009-14
  • Company and brand share analysis
  • Distribution analysis
  • Expenditure and consumption per capita
• Chapter 7 Category Analysis: Mouthwash
  • Value analysis (Vietnamese Dong), 2004-09
  • Value analysis (Vietnamese Dong), 2009-14
  • Value analysis (US dollars), 2004-09
  • Value analysis (US dollars), 2009-14
  • Volume analysis, 2004-09
  • Volume analysis, 2009-14
  • Company and brand share analysis
  • Distribution analysis
  • Expenditure and consumption per capita
• Chapter 8 Category Analysis: Toothbrushes
  • Value analysis (Vietnamese Dong), 2004-09
  • Value analysis (Vietnamese Dong), 2009-14
  • Value analysis (US dollars), 2004-09
  • Value analysis (US dollars), 2009-14
  • Volume analysis, 2004-09
  • Volume analysis, 2009-14
  • Company and brand share analysis
  • Distribution analysis
  • Expenditure and consumption per capita
• Chapter 9 Category Analysis: Toothpaste
  • Value analysis (Vietnamese Dong), 2004-09
  • Value analysis (Vietnamese Dong), 2009-14
  • Value analysis (US dollars), 2004-09
  • Value analysis (US dollars), 2009-14
  • Volume analysis, 2004-09
  • Volume analysis, 2009-14
  • Company and brand share analysis
  • Distribution analysis
  • Expenditure and consumption per capita
• Chapter 10 Country Comparison
  • Value
  • Volume
  • Market share
• Chapter 11 New Product Development
  • Product launches over time
  • Recent product launches
• Chapter 12 Macroeconomic Profile
  • Macroeconomic Indicators
• Chapter 13 Research Methodology
  • Methodology overview
  • Secondary research
  • Market modeling
  • Creating an initial data model
  • Revising the initial data model
  • Creating a final estimate
  • Creating demographic value splits
  • Primary research
  • Data finalization
  • Ongoing research
• Chapter 14 Appendix
  • Future readings
  • How to contact experts in your industry
  • Disclaimer
• LIST OF FIGURES
  • Figure 1: Oral hygiene, Vietnam, value by category (VNDm), 2004-14
  • Figure 2: Oral hygiene, Vietnam, category growth comparison, by value, 2004-14
  • Figure 3: Oral hygiene, Vietnam, volume by category (units, million), 2004-14
  • Figure 4: Oral hygiene, Vietnam, category growth comparison, by volume, 2004-14
  • Figure 5: Oral hygiene, Vietnam, company share by value (%), 2008-09
  • Figure 6: Oral hygiene, Vietnam, distribution channels by value (%), 2008-09
  • Figure 7: Dental floss, Vietnam, value by segment (VNDm), 2004-14
  • Figure 8: Dental floss, Vietnam, category growth comparison, by value, 2004-14
  • Figure 9: Dental floss, Vietnam, volume by segment (units, million), 2004-14
  • Figure 10: Dental floss, Vietnam, category growth comparison, by volume, 2004-14
  • Figure 11: Dental floss, Vietnam, company share by value (%), 2008-09
  • Figure 12: Dental floss, Vietnam, distribution channels by value (%), 2008-09
  • Figure 13: Denture care, Vietnam, value by segment (VNDm), 2004-14
  • Figure 14: Denture care, Vietnam, category growth comparison, by value, 2004-14
  • Figure 15: Denture care, Vietnam, volume by segment (units, million), 2004-14
  • Figure 16: Denture care, Vietnam, category growth comparison, by volume, 2004-14
  • Figure 17: Denture care, Vietnam, company share by value (%), 2008-09
  • Figure 18: Denture care, Vietnam, distribution channels by value (%), 2008-09
  • Figure 19: Mouthwash, Vietnam, value by segment (VNDm), 2004-14
  • Figure 20: Mouthwash, Vietnam, category growth comparison, by value, 2004-14
  • Figure 21: Mouthwash, Vietnam, volume by segment (units, million), 2004-14
  • Figure 22: Mouthwash, Vietnam, category growth comparison, by volume, 2004-14
  • Figure 23: Mouthwash, Vietnam, company share by value (%), 2008-09
  • Figure 24: Mouthwash, Vietnam, distribution channels by value (%), 2008-09
  • Figure 25: Toothbrushes, Vietnam, value by segment (VNDm), 2004-14
  • Figure 26: Toothbrushes, Vietnam, category growth comparison, by value, 2004-14
  • Figure 27: Toothbrushes, Vietnam, volume by segment (units, million), 2004-14
  • Figure 28: Toothbrushes, Vietnam, category growth comparison, by volume, 2004-14
  • Figure 29: Toothbrushes, Vietnam, company share by value (%), 2008-09
  • Figure 30: Toothbrushes, Vietnam, distribution channels by value (%), 2008-09
  • Figure 31: Toothpaste, Vietnam, value by segment (VNDm), 2004-14
  • Figure 32: Toothpaste, Vietnam, category growth comparison, by value, 2004-14
  • Figure 33: Toothpaste, Vietnam, volume by segment (units, million), 2004-14
  • Figure 34: Toothpaste, Vietnam, category growth comparison, by volume, 2004-14
  • Figure 35: Toothpaste, Vietnam, company share by value (%), 2008-09
  • Figure 36: Toothpaste, Vietnam, distribution channels by value (%), 2008-09
  • Figure 37: Global oral hygiene market split (value terms, 2009), top five countries
  • Figure 38: Global oral hygiene market value, 2004-09, top five countries
  • Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries
  • Figure 40: Global oral hygiene market volume, 2004-09, top five countries
  • Figure 41: Annual data review process
• LIST OF TABLES
  • Table 1: Oral hygiene category definitions
  • Table 2: Oral hygiene distribution channels
  • Table 3: Oral hygiene, Vietnam, value by category (VNDm), 2004-09
  • Table 4: Oral hygiene, Vietnam, value forecast by category (VNDm), 2009-14
  • Table 5: Oral hygiene, Vietnam, value by category ($m), 2004-09
  • Table 6: Oral hygiene, Vietnam, value forecast by category ($m), 2009-14
  • Table 7: Oral hygiene, Vietnam, volume by category (units, million), 2004-09
  • Table 8: Oral hygiene, Vietnam, volume forecast by category (units, million), 2009-14
  • Table 9: Oral hygiene, Vietnam, brand share by value (%), 2008-09
  • Table 10: Oral hygiene, Vietnam, value by brand (VNDm), 2008-09
  • Table 11: Oral hygiene, Vietnam, company share by value (%), 2008-09
  • Table 12: Oral hygiene, Vietnam, value by company (VNDm), 2008-09
  • Table 13: Oral hygiene, Vietnam, distribution channels by value (%), 2008-09
  • Table 14: Oral hygiene, Vietnam, value by distribution channel (VNDm), 2008-09
  • Table 15: Oral hygiene, Vietnam, expenditure per capita (VND), 2004-09
  • Table 16: Oral hygiene, Vietnam, forecast expenditure per capita (VND), 2009-14
  • Table 17: Oral hygiene, Vietnam, expenditure per capita ($), 2004-09
  • Table 18: Oral hygiene, Vietnam, forecast expenditure per capita ($), 2009-14
  • Table 19: Oral hygiene, Vietnam, consumption per capita (units), 2004-09
  • Table 20: Oral hygiene, Vietnam, forecast consumption per capita (units), 2009-14
  • Table 21: Unilever key facts
  • Table 22: Colgate-Palmolive Company key facts
  • Table 23: Dental floss, Vietnam, value by segment (VNDm), 2004-09
  • Table 24: Dental floss, Vietnam, value forecast by segment (VNDm), 2009-14
  • Table 25: Dental floss, Vietnam, value by segment ($m), 2004-09
  • Table 26: Dental floss, Vietnam, value forecast by segment ($m), 2009-14
  • Table 27: Dental floss, Vietnam, volume by segment (units, million), 2004-09
  • Table 28: Dental floss, Vietnam, volume forecast by segment (units, million), 2009-14
  • Table 29: Dental floss, Vietnam, brand share by value (%), 2008-09
  • Table 30: Dental floss, Vietnam, value by brand (VNDm), 2008-09
  • Table 31: Dental floss, Vietnam, company share by value (%), 2008-09
  • Table 32: Dental floss, Vietnam, value by company (VNDm), 2008-09
  • Table 33: Dental floss, Vietnam, distribution channels by value (%), 2008-09
  • Table 34: Dental floss, Vietnam, value by distribution channel (VNDm), 2008-09
  • Table 35: Dental floss, Vietnam, expenditure per capita (VND), 2004-09
  • Table 36: Dental floss, Vietnam, forecast expenditure per capita (VND), 2009-14
  • Table 37: Dental floss, Vietnam, expenditure per capita ($), 2004-09
  • Table 38: Dental floss, Vietnam, forecast expenditure per capita ($), 2009-14
  • Table 39: Dental floss, Vietnam, consumption per capita (units), 2004-09
  • Table 40: Dental floss, Vietnam, forecast consumption per capita (units), 2009-14
  • Table 41: Denture care, Vietnam, value by segment (VNDm), 2004-09
  • Table 42: Denture care, Vietnam, value forecast by segment (VNDm), 2009-14
  • Table 43: Denture care, Vietnam, value by segment ($m), 2004-09
  • Table 44: Denture care, Vietnam, value forecast by segment ($m), 2009-14
  • Table 45: Denture care, Vietnam, volume by segment (units, million), 2004-09
  • Table 46: Denture care, Vietnam, volume forecast by segment (units, million), 2009-14
  • Table 47: Denture care, Vietnam, brand share by value (%), 2008-09
  • Table 48: Denture care, Vietnam, value by brand (VNDm), 2008-09
  • Table 49: Denture care, Vietnam, company share by value (%), 2008-09
  • Table 50: Denture care, Vietnam, value by company (VNDm), 2008-09
  • Table 51: Denture care, Vietnam, distribution channels by value (%), 2008-09
  • Table 52: Denture care, Vietnam, value by distribution channel (VNDm), 2008-09
  • Table 53: Denture care, Vietnam, expenditure per capita (VND), 2004-09
  • Table 54: Denture care, Vietnam, forecast expenditure per capita (VND), 2009-14
  • Table 55: Denture care, Vietnam, expenditure per capita ($), 2004-09
  • Table 56: Denture care, Vietnam, forecast expenditure per capita ($), 2009-14
  • Table 57: Denture care, Vietnam, consumption per capita (units), 2004-09
  • Table 58: Denture care, Vietnam, forecast consumption per capita (units), 2009-14
  • Table 59: Mouthwash, Vietnam, value by segment (VNDm), 2004-09
  • Table 60: Mouthwash, Vietnam, value forecast by segment (VNDm), 2009-14
  • Table 61: Mouthwash, Vietnam, value by segment ($m), 2004-09
  • Table 62: Mouthwash, Vietnam, value forecast by segment ($m), 2009-14
  • Table 63: Mouthwash, Vietnam, volume by segment (units, million), 2004-09
  • Table 64: Mouthwash, Vietnam, volume forecast by segment (units, million), 2009-14
  • Table 65: Mouthwash, Vietnam, brand share by value (%), 2008-09
  • Table 66: Mouthwash, Vietnam, value by brand (VNDm), 2008-09
  • Table 67: Mouthwash, Vietnam, company share by value (%), 2008-09
  • Table 68: Mouthwash, Vietnam, value by company (VNDm), 2008-09
  • Table 69: Mouthwash, Vietnam, distribution channels by value (%), 2008-09
  • Table 70: Mouthwash, Vietnam, value by distribution channel (VNDm), 2008-09
  • Table 71: Mouthwash, Vietnam, expenditure per capita (VND), 2004-09
  • Table 72: Mouthwash, Vietnam, forecast expenditure per capita (VND), 2009-14
  • Table 73: Mouthwash, Vietnam, expenditure per capita ($), 2004-09
  • Table 74: Mouthwash, Vietnam, forecast expenditure per capita ($), 2009-14
  • Table 75: Mouthwash, Vietnam, consumption per capita (units), 2004-09
  • Table 76: Mouthwash, Vietnam, forecast consumption per capita (units), 2009-14
  • Table 77: Toothbrushes, Vietnam, value by segment (VNDm), 2004-09
  • Table 78: Toothbrushes, Vietnam, value forecast by segment (VNDm), 2009-14
  • Table 79: Toothbrushes, Vietnam, value by segment ($m), 2004-09
  • Table 80: Toothbrushes, Vietnam, value forecast by segment ($m), 2009-14
  • Table 81: Toothbrushes, Vietnam, volume by segment (units, million), 2004-09
  • Table 82: Toothbrushes, Vietnam, volume forecast by segment (units, million), 2009-14
  • Table 83: Toothbrushes, Vietnam, brand share by value (%), 2008-09
  • Table 84: Toothbrushes, Vietnam, value by brand (VNDm), 2008-09
  • Table 85: Toothbrushes, Vietnam, company share by value (%), 2008-09
  • Table 86: Toothbrushes, Vietnam, value by company (VNDm), 2008-09
  • Table 87: Toothbrushes, Vietnam, distribution channels by value (%), 2008-09
  • Table 88: Toothbrushes, Vietnam, value by distribution channel (VNDm), 2008-09
  • Table 89: Toothbrushes, Vietnam, expenditure per capita (VND), 2004-09
  • Table 90: Toothbrushes, Vietnam, forecast expenditure per capita (VND), 2009-14
  • Table 91: Toothbrushes, Vietnam, expenditure per capita ($), 2004-09
  • Table 92: Toothbrushes, Vietnam, forecast expenditure per capita ($), 2009-14
  • Table 93: Toothbrushes, Vietnam, consumption per capita (units), 2004-09
  • Table 94: Toothbrushes, Vietnam, forecast consumption per capita (units), 2009-14
  • Table 95: Toothpaste, Vietnam, value by segment (VNDm), 2004-09
  • Table 96: Toothpaste, Vietnam, value forecast by segment (VNDm), 2009-14
  • Table 97: Toothpaste, Vietnam, value by segment ($m), 2004-09
  • Table 98: Toothpaste, Vietnam, value forecast by segment ($m), 2009-14
  • Table 99: Toothpaste, Vietnam, volume by segment (units, million), 2004-09
  • Table 100: Toothpaste, Vietnam, volume forecast by segment (units, million), 2009-14
  • Table 101: Toothpaste, Vietnam, brand share by value (%), 2008-09
  • Table 102: Toothpaste, Vietnam, value by brand (VNDm), 2008-09
  • Table 103: Toothpaste, Vietnam, company share by value (%), 2008-09
  • Table 104: Toothpaste, Vietnam, value by company (VNDm), 2008-09
  • Table 105: Toothpaste, Vietnam, distribution channels by value (%), 2008-09
  • Table 106: Toothpaste, Vietnam, value by distribution channel (VNDm), 2008-09
  • Table 107: Toothpaste, Vietnam, expenditure per capita (VND), 2004-09
  • Table 108: Toothpaste, Vietnam, forecast expenditure per capita (VND), 2009-14
  • Table 109: Toothpaste, Vietnam, expenditure per capita ($), 2004-09
  • Table 110: Toothpaste, Vietnam, forecast expenditure per capita ($), 2009-14
  • Table 111: Toothpaste, Vietnam, consumption per capita (units), 2004-09
  • Table 112: Toothpaste, Vietnam, forecast consumption per capita (units), 2009-14
  • Table 113: Global oral hygiene market value, 2009
  • Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries
  • Table 115: Global oral hygiene market volume, 2009
  • Table 116: Global oral hygiene market split (volume terms, 2009), top five countries
  • Table 117: Leading players, top five countries
  • Table 118: Vietnam oral hygiene new product launches reports, by company, 2009
  • Table 119: Vietnam oral hygiene new product launches SKUs, by company, 2009
  • Table 120: Vietnam oral hygiene new product launches (reports), by flavor and fragrances, 2009
  • Table 121: Vietnam oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009
  • Table 122: Vietnam oral hygiene new product launches (reports), by package tags or claims, 2009
  • Table 123: Vietnam oral hygiene new product launches - recent five launches (2009)
  • Table 124: Vietnam population, by age group, 2004-09 (millions)
  • Table 125: Vietnam population forecast, by age group, 2009-14 (millions)
  • Table 126: Vietnam population, by gender, 2004-09 (millions)
  • Table 127: Vietnam population forecast, by gender, 2009-14 (millions)
  • Table 128: Vietnam nominal GDP, 2004-09 (VNDbn, nominal prices)
  • Table 129: Vietnam nominal GDP forecast, 2009-14 (VNDbn, nominal prices)z
  • Table 130: Vietnam real GDP, 2004-09 (VNDbn, 2000 prices)
  • Table 131: Vietnam real GDP forecast, 2009-14 (VNDbn, 2000 prices)
  • Table 132: Vietnam real GDP, 2004-09 ($bn, 2000 prices)
  • Table 133: Vietnam real GDP forecast, 2009-14 ($bn, 2000 prices)
  • Table 134: Vietnam consumer price index, 2004-09 (2000=100)
  • Table 135: Vietnam consumer price index, 2009-14 (2000=100)