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Procter & Gamble Shampoo Case Study

  • Publication Date:June 2008
  • Publisher:Datamonitor
  • Product Type: Report
  • Pages:10

Procter & Gamble Shampoo Case Study


This report on Procter & Gamble shampoos forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company's brands have evolved and diversified in order to drive growth in the mature US haircare market.

Reasons to Purchase

  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market
  • Datamonitor View
  • Catalyst
  • Summary
  • Analysis
  • Consumers Demand More From Haircare Products
  • Shampoos Have Diversified To Meet Consumer Needs
  • Shampoos Are Often Positioned To Assist Hairstyles And Repair Damage
  • Mass-Market Shampoo Brands Have Continued To Increase Sales In The Us
  • Procter & Gamble Has Adapted To Consumer Demands
  • Procter & Gamble Has Turned Pantene Into One Of The Most Successful Cpg Brands In The World
  • Pantene Looks To Retain Its Premium Positioning
  • Ethnic-Specific Ranges Prove Popular In The Us
  • Head And Shoulders Has Been Repositioned As An Everyday Shampoo Brand
  • Head And Shoulders Was Originally Designed As An Anti-Dandruff Shampoo
  • New Variants Of Head And Shoulders Have Helped To Move The Brand Away From Its Traditional Image
  • Herbal Essences Has Become A Popular Haircare Brand With Women
  • The Brand Retains A Natural And Ethical Image Despite The Inclusion Of Several Chemical Ingredients
  • Herbal Essences Continues To Position Its Products To Females
  • The Aussie Brand Has Gained Mass-Market Success Through New Formulations
  • Procter & Gamble Promotes The Heritage Of Its Aussie Brand
  • Aussie Was Relaunched To Cater For More Specific Hair Types
  • Aussie Variants Are Designed To Be Suitable For African American Consumers
  • Appendix
    • Case Study Series
    • Methodology
    • Secondary Sources
    • Further Reading
    • Ask The Analyst
    • Datamonitor Consulting
    • Disclaimer
    • List Of Figures
    • Figure 1: The Diversification Of The Haircare Market
    • Figure 2: The Unveiling Of The New Pantene Logo
    • Figure 3: The Updated Head And Shoulders Range Of Products
    • Figure 4: Herbal Essences Npd Continues To Focus On Natural Ingredients And Products Suitable For Women
    • Figure 5: Updated Packaging Provides More Convenience For Consumers
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