Sanitary Protection in Hong Kong, China

Sanitary Protection in Hong Kong, China

With the positive economic conditions in 2011, female consumers were facing increasingly hectic lifestyles as they juggled packed work schedules as well as social lives. As such, they were demanding more convenience in the products they used. This in turn spurred development and demand of sanitary protection towards ultra-thin towels with wings that can provide comfort for females in their active lifestyles.

Euromonitor International's Sanitary Protection in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sanitary Protection market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • As Watson Group in Tissue and Hygiene (hong Kong, China)
  • Strategic Direction
  • Key Facts
• Summary 1 AS Watson Group: Key Facts
  • Company Background
  • Production
  • Private Label
• Summary 2 AS Watson Group: Private Label Portfolio
  • Executive Summary
  • Stronger Performance for Tissue and Hygiene in 2011
  • Changing Demographics Spurred Performance of Tissue and Hygiene
  • International Players Dominated Tissue and Hygiene
  • Supermarkets Retained Its Leadership in Distribution
  • Positive Performance Expected for Tissue and Hygiene
  • Key Trends and Developments
  • Positive Economic Conditions Boosted Performance
  • Changing Demographics Influences Tissue and Hygiene
  • Private Label Wins Some and Loses Some
  • Multinationals Reign in Tissue and Hygiene
  • More Dynamism in Retailing of Tissue and Hygiene
  • Market Indicators
  • Market Data
  • Sources
• Summary 3 Research Sources
• List of Tables
  • Table 1 Sanitary Towels by Type of Use: % value analysis 2006-2011
  • Table 2 Retail Sales of Sanitary Protection by Category: Value 2006-2011
  • Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
  • Table 4 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
  • Table 5 Sanitary Protection Retail Company Shares 2007-2011
  • Table 6 Sanitary Protection Retail Brand Shares 2008-2011
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
  • Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
  • Table 9 Birth Rates 2006-2011
  • Table 10 Infant Population 2006-2011
  • Table 11 Female Population by Age 2006-2011
  • Table 12 Total Population by Age 2006-2011
  • Table 13 Households 2006-2011
  • Table 14 Forecast Infant Population 2011-2016
  • Table 15 Forecast Female Population by Age 2011-2016
  • Table 16 Forecast Total Population by Age 2011-2016
  • Table 17 Forecast Households 2011-2016
  • Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
  • Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
  • Table 20 Tissue and Hygiene Retail Company Shares 2007-2011
  • Table 21 Tissue and Hygiene Retail Brand Shares 2008-2011
  • Table 22 Penetration of Private Label by Category 2006-2011
  • Table 23 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
  • Table 24 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  • Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016