Shiseido Company, Limited - SWOT Analysis

Datamonitor's Shiseido Company, Limited - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Shiseido Company Limited (Shiseido) is one of the world's leading cosmetics companies. It is engaged in the manufacturing and marketing of cosmetics and skin care products for men and women. The company primarily operates in Japan. It is headquartered in Tokyo, Japan and employed 27,460 people as on 31st March 2007. The company recorded revenues of JPY694,594 million (approximately $5,946 million) during the fiscal year ended March 2007, an increase of 3.5% over 2006. The change in revenue was due to an increase in overseas sales, particularly in China. The operating profit of the company was JPY50,005 million (approximately $428 million) during fiscal year 2007, an increase of 28.6% over 2006.The net profit was JPY25,293 million (approximately $217 million) in fiscal year 2007, an increase of 75.2% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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