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Indian Consumer Durables

  • Publication Date:October 2007
  • Publisher:Cygnus Research
  • Product Type: Report
  • Pages:73

Indian Consumer Durables

Introduction

The consumer durables industry can be segregated into consumer electronic goods and consumer appliances (also known as white goods). According to the Department of Information Technology, total production of the consumer electronics segment is estimated over Rs200 billion in 2006-07.

Key Findings & Highlights

  • According to the Department of Information Technology, total production of the Consumer electronics segment is estimated over Rs200 billion in 2006-07.
  • To increase the demand for consumer durables from the rural sector, companies have started spending large amounts in schemes and advertisements towards capturing rural market segment.
  • High demand in this sector - Rising disposable incomes, easy financing schemes making purchasing easier, increased local manufacturing and expanding distribution networks are resulting in high demand in this sector.

Reasons to Purchase

  • Understand the supporting factors for the white goods demand
  • Reveals the challenges facing by the Indian consumer electronics industry
  • Spot the initiatives taken by the companies, schemes towards capturing the rural market segment
  • 1. Overview
    • 1.1 Introduction
    • 1.2 Consumer Durables - Market Overview
      • 1.2.1 Refrigerators
      • 1.3.2 Washing Machines
      • 1.2.3 Room Air Conditioner
      • 1.2.4 Colour Television
      • 1.2.5 Microwave Ovens
      • 1.2.6 Dvd Players
    • 1.3 Market Share And Major Players
    • 1.4 Market Size And Growth Trend
    • 1.5 Major Foreign Players And Strategies
      • 1.5.1 Samsung India Electronics Ltd (Siel)
      • 1.5.2 Lg Electronics India (Lgei)
      • 1.5.3 Whirlpool Of India Limited (Wil)
      • 1.5.4 Electrolux India
      • 1.5.5 Sony India Private Limited
  • 2. Growth Drivers
    • 2.1 Growth In Per Capita Income And Disposable Income Of Households
    • 2.2 Growth In The Entertainment Sector Helping Better Advertisement Reach For Products To Customers
    • 2.3 Sales Driven By Sponsored Sports Events
    • 2.4 Emerging Growth In Demand In Small Towns And Rural Markets
    • 2.5 Consumer Durables Retailing
  • 3. Issues And Challenges
    • 3.1 Increasing Bargaining Power Of Buyers Lead To Price War
    • 3.2 Better Production Management Is Increasingly Becoming A Critical Issue
    • 3.3 Increasing Cost Of Raw Materials Against Price Competition
    • 3.4 Private Labels - Bringing New Challenges For Pricing And Marketing
  • 4. Critical Success Factors
    • 4.1 Product Positioning And Branding
    • 4.2 Wide Product Range To Address Various Segmental Needs
    • 4.3 Presence In Rural Markets
    • 4.4 Competitive Strategy
  • 5. Major Players
    • 5.1 Videocon Industries Limited
    • 5.2 Whirlpool India
    • 5.3 Mirc
    • 5.4 Panasonic
    • 5.5 Voltas
    • 5.6 Bpl Limited
  • 6. Regulations
    • 6.1 Customs Duty
    • 6.2 Excise Duties
      • 6.2.1 Government Plans To Slash Custom Tariffs In Step With Asian Rates
      • 6.2.2 Semiconductor Policy Notified By Government
    • 6.3 Montreal Protocol
  • 7. Mergers And Acquisitions
    • 7.1 Introduction
      • 7.1.1 Maharaja Buys Kelvinator's Gems Brand
  • 8. Outlook Annexure I: Bibliography & Abbreviations List Of Figuresfigure
    • 2.1: Ad Volumes In Consumer Durables On T.V In The Year
  • 2006 Figure
    • 5.1: Videocon Shareholding Pattern Figure
    • 5.2: Opertaional Performance Of Videocon Figure
    • 5.3: Financial Performance Of Videocon Figure
    • 5.4: Whirlpool Shareholding Pattern Figure
    • 5.5: Operational Performance Of Whirlpool Figure
    • 5.6: Financial Performance Of Whirlpool Figure
    • 5.7: Mirc Shareholding Pattern Figure
    • 5.8: Operational Performance Of Mirc Figure
    • 5.9: Financial Performance Of Mirc Figure
    • 5.10: Panasonic Shareholding Pattern Figure
    • 5.11: Operational Performance Of Panasonic Figure
    • 5.12: Financial Performance Of Panasonic Figure
    • 5.13: Voltas Shareholding Pattern Figure
    • 5.14: Operational Performance Of Voltas Figure
    • 5.15: Financial Performance Of Voltas Figure
    • 5.16: Bpl Shareholding Pattern Figure
    • 5.17: Operational Performance Of Bpl Figure
    • 5.18: Financial Performance Of Bpl List Of Tables Table
    • 1.1: Production: Consumer Electronics And Appliances Table
    • 1.2: Market Share And Major Players Table
    • 2.1 Growth Drivers Of Consumer Durables Industry Table
    • 6.1 Tariffs For Consumer Durables Table
    • 6.3 Ozone Depleting Substances Used In India Table
    • 7.1 Mergers And Acquisitions - 2006
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