| Product Code | VDT00429 |
|---|---|
| Publication Date | May 2009 |
| Publisher | Verdict |
| Product Type | Report |
| Pages | 106 |
After years of buoyant growth Russia's retail prospects have worsened as deteriorating macroeconomic conditions and a recessionary environment feed through to weaker demand and declining retail sales. Despite this many retailers and suppliers are continuing with their expansion plans, motivated by the strong and indisputable future growth potential of the market.
The global financial crisis has hit Russian retail hard. In January sales rose modestly by just 2.4% year-on-year marking a continued downward trend in growth rates. Consumers have had to cut back and are increasingly focused on value for money. Since the unfolding of the crisis, there has been a greater uptake in private label goods.
The food and grocery sector will be the least affected by Russia's macroeconomic and financial woes and discounters in all sectors will thrive whilst upmarket retailers will suffer. The period of frivolous Russian spending has come to an end and several luxury retailers have decided to withdraw from the market amid worsening trading conditions.
Though it remains a risky market, the long term gains on successful market entry are abundant. Russia continues to attract major foreign retailers. Carrefour and H&M are set to open in 2009 and Wal-Mart is also exploring opportunities in the Russian market. More retailers are likely to follow suit in the future.
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