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Selling Consumer Goods in China

An Analysis of 41 Chinese Cities as Consumer Goods Markets

Publication Date June 2008
Publisher ISA
Product Type Report
Pages 600
ISBN Number not applicable
Product Code ISA00417
Price

£285.00
approximately: $503 | €361

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Summary

The Selling Consumer Goods in China report covers the 41 cities in China that offer consumer goods companies the best prospects for market penetration and growth on the fast-growing Chinese consumer goods market. Each city is covered in detail, providing insights into local consumer attitudes, patterns and trends as well as the outlook for growth in the consumer goods market in each city. Moreover, each city is compared to the main cities of China, such as Beijing and Shanghai, to give you a perspective on the opportunities presented by each local market. In addition, the Selling Consumer Goods in China report rates the potential of each city to serve as a test market for consumer goods for companies interested introducing new brands or products to the Chinese market. In addition to the detailed coverage of each city, this report provides a wealth of comparative data and information for all of the main cities and regions of China, allowing companies to determine which regions offer them the best prospects for growth.

Content

  • Goals of the Study
  • Overview of China's Consumer Goods Market
  • Household Consumption Levels in Key Regions
  • Overview of China's Key Economic Regions
  • Analysis of Key Regions and Cities
    • Beijing and the Huang He Plain
    • Beijing
    • Tianjin
    • Jinan
    • Qingdao
    • Zhengzhou
    • Shijiazhuang
    • Northeast
    • Shenyang
    • Harbin
    • Changchun
    • Dalian
    • Southwest
    • Chongqing
    • Xian
    • Chengdu
    • Kunming
    • Changsha
    • Nanning
    • Guiyang
    • Shanghai and the Lower Yangtze River Valley
    • Shanghai
    • Wuhan
    • Nanjing
    • Hangzhou
    • Wuxi
    • Suzhou
    • Ningbo
    • Nanchang
    • Pearl River Delta and the South
    • Guangdong
    • Foshan
    • Shenzhen
    • Zhuhai
    • Haikou
    • Dongguan
    • Shunde
    • Huizhou
    • Zhongshan
    • Jiangman
    • Kaiping
    • Southeast Coast
    • Fuzhou
    • Xiamen
    • Wenzhou
    • Quanzhou
    • Shantou
  • Summary