Vietnam Retail Analysis (2008-2012)

Publication Date	August 2009
Publisher	RNCOS
Product Type	Report
Pages	60
ISBN Number	not applicable
Product Code	RCS00414

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Summary

The rapid growth in Vietnam's retail market in the recent past has made the country an attractive destination for multinational retailers. Vietnam has continued its dominance in the top 10 emerging retail markets across the globe, as per Global Retail Development Index. However, Vietnam has moved down five places to sixth position in 2009 index from the topmost slot in 2008, but despite this Vietnam remains attractive destination for retail investment due to its strong GDP growth, changes in the country's regulatory structure favoring foreign investors, and increasing consumer demand for modern retail concepts, says "Vietnam Retail Analysis (2008-2012)", a research report from RNCOS.

The retail sector market in Vietnam is much smaller as compared to other developing economies in Asia, but it has shown strong fundamentals and buoyant expansion in comparison of its neighbors like India and China. The value of retail sales in Vietnam has expanded rapidly over the past few years. It reached nearly US$ 39 Billion in 2008 from around US$ 23.7 Billion in 2005 on account of rising consumer expenditure and changing market dynamics.

We expect that despite the 2008 financial turmoil, the retail industry turnover in Vietnam will continue growing. Government support and favorable consumer confidence will result in positive outlook for retailers in Vietnam. Traditional retail channels will continue to dominate the market, but government decision to allow 100% entry to foreign retailers under WTO commitment will lead modern retail to realize unrealistic growth.

With such strong fundamentals, we anticipate the retail industry to surpass US$ 85 Billion in revenues by 2012. Modern retail channels are expected to play crucial role in the future growth of the industry, improving their position in the market. We also expect a short wave of consolidation in the next four years as foreign retailers will try to consolidate their position and deepen their market penetration.

Our research report will help consultants, industry analysts and vendors to get in-depth knowledge on the current, past and future performance of the Vietnam retail industry. The future outlook mentioned in report has been derived by interacting with various industry veterans, developers, analyzing information from research papers, journals and our industry-specific in-house developed models.

Content

1. Analyst View
2. Vietnam - An Attractive Retail Market
3. Changing Market Dynamics
- 3.1 No Entry Barrier
- 3.2 Purchasing Power and Consumer Spending
- 3.3 Economic Liberalization
- 3.4 Developing Trend of Modern Retailing
- 3.5 Online Retailing
- 3.6 Non-food Retailers
- 3.7 International Brands and Luxury Goods
4. Retail Market Performance
- 4.1 Retail Sales
  - 4.1.1 Food
  - 4.1.2 Non-food
    - 4.1.2.1 Clothing
    - 4.1.2.2 Footwear
    - 4.1.2.3 Cosmetics and Toiletries
    - 4.1.2.4 Perfumes and Fragrances
    - 4.1.2.5 Furniture
    - 4.1.2.6 Household Cleaning Products
    - 4.1.2.7 Consumer Electronics
    - 4.1.2.7.1 TV Sets
    - 4.1.2.7.2 Mobile Handsets
    - 4.1.2.7.3 Personal Computers
    - 4.1.2.7.4 Washing Machines
    - 4.1.2.7.5 Others
- 4.2 By Province
  - 4.2.1 South East
  - 4.2.2 Red River Delta
  - 4.2.3 Mekong River Delta
  - 4.2.4 South Central Coast
  - 4.2.5 North Central Coast
  - 4.2.6 North East
  - 4.2.7 Central Highlands
  - 4.2.8 North West
- 4.3 By Ownership
  - 4.3.1 State-owned Companies
  - 4.3.2 Non-state-owned Companies
  - 4.3.3 Foreign-owned Companies
- 4.4 By Retail Format
  - 4.4.1 Traditional Market
  - 4.4.2 Supermarket
  - 4.4.3 Hypermarket and Warehouse Clubs
  - 4.4.4 Convenience Stores
5. Consumer Behavior Pattern
6. Product Affordability Analysis
7. Key Industry Hurdles
- 7.1 Skilled Staff
- 7.2 Retail Space and Cost
- 7.3 Trade Barriers and State Subsidiaries
- 7.4 Infrastructure
8. Competitive Landscape
List of Figures
- Figure 3-1: Per Head Personal Disposable Income (US$), 2004-2012
- Figure 3-2: Consumer Spending (Billion US$), 2004-2012
- Figure 3-3: Nominal GDP (Billion US$) and Real GDP Growth (%), 2004-2008
- Figure 3-4: Share of Modern Retailing in Retail Sales (2007 & 2017)
- Figure 3-5: Internet Users and Subscriptions (Million), 2008-2012
- Figure 4-1: Retail Sales (Million US$), 2005-2008
- Figure 4-2: Forecast for Retail Sales (Billion US$), 2009-2012
- Figure 4-3: Food Retail Sales (Million US$), 2005-2008
- Figure 4-4: Forecast for Food Retail Sales (Billion US$), 2009-2012
- Figure 4-5: Non-food Retail Sales (Million US$), 2005-2008
- Figure 4-6: Share of Non-food Retail Sales by Segment (2008)
- Figure 4-7: Clothing Sales (Million US$), 2005-2008
- Figure 4-8: Forecast for Clothing Sales (Million US$), 2009-2012
- Figure 4-9: Footwear Sales (Million US$), 2005-2008
- Figure 4-10: Forecast for Footwear Sales (Million US$), 2009-2012
- Figure 4-11: Cosmetics and Toiletries Sales (Million US$), 2005-2008
- Figure 4-12: Forecast for Cosmetics and Toiletries Sales (Million US$), 2009-2012
- Figure 4-13: Perfumes and Fragrances Sales (Million US$), 2005-2008
- Figure 4-14: Forecast for Perfumes and Fragrances Sales (Million US$), 2009-2012
- Figure 4-15: Household Furniture Demand (Million US$), 2005-2008
- Figure 4-16: Forecast for Household Furniture Demand (Million US$), 2009-2012
- Figure 4-17: Soaps and Cleaners Demand (Million US$), 2005-2008
- Figure 4-18: Forecast for Soaps and Cleaners Demand (Million US$), 2009-2012
- Figure 4-19: TV Set Sales ('000 Units), 2005-2008
- Figure 4-20: Forecast for TV Set Sales ('000 Units), 2009-2012
- Figure 4-21: Mobile Handset Sales (Million Units), 2006-2008
- Figure 4-22: Personal Computer Sales (Million Units), 2006-2008
- Figure 4-23: Washing Machine Sales ('000 Units), 2005-2008
- Figure 4-24: Forecast for Washing Machine Sales ('000 Units), 2009-2012
- Figure 4-25: South East - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-26: Red River Delta - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-27: Mekong River Delta - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-28: South Central Coast - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-29: North Central Coast - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-30: North East - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-31: Central Highlands - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-32: North West - Goods and Services Retail Sales (Trillion VND), 2004-2008
- Figure 4-33: Goods and Services Retail Sales by State-owned Companies (Trillion VND), 2004-2008
- Figure 4-34: Goods and Services Retail Sales by Non-state-owned Companies (Trillion VND), 2004-2008
- Figure 4-35: Goods and Services Retail Sales by Foreign-owned Companies (Trillion VND), 2004-2008
- Figure 4-36: Share of Traditional and Modern Retail Format in Retail Sales (2007)
- Figure 4-37: Ho Chi Minh & Hanoi - Share of Traditional and Modern Trade (2005-2007)
- Figure 4-38: Forecast for Share of Hypermarkets and Supermarkets in Food Retail Sales (2009 & 2012)
List of Tables
- Table 2-1: Top 10 Retail Markets by GRDI (2009)
- Table 4-1: Number of Traditional Stores by Format (2004-2007)
- Table 4-2: Number of Supermarkets (2004-2007)
- Table 4-3: Number of Hypermarkets and Warehouse Clubs (2004-2007)
- Table 4-4: Number of Convenience Stores (2004-2007)
- Table 6-1: Price and Affordability Rank by Product (2008)