Vietnam Retail Analysis (2008-2012)

Publication Date	May 2008
Publisher	RNCOS
Product Type	Report
Pages	65
ISBN Number	not applicable
Product Code	RCS00414

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Summary

Vietnam is the fourth most attractive retail market in the world in terms of potential growth owing to both increasing demand for consumer goods and rising disposable incomes, behind India, Russia and China. The retail market of the country has expanded rapidly over the past few years and will accelerate further on the back of rising disposable income, growing consumer spending and sector's liberalization in the coming years, according to new market research report, "Vietnam Retail Analysis (2008-2012)", by RNCOS.

The detailed data and analysis given in the report will help the client to evaluate the leading-edge opportunities critical to the success of the retail market in Vietnam. The report gives rational forecast and estimations that are intended as a rough guide to the direction in which the Vietnamese retail market is likely to move.

Key Findings

Retail sales in Vietnam are forecasted to grow at a CAGR of about 13.6% during 2008-2012.
Food is the most important component of Vietnam's retail sector and accounts for nearly two-third of total retail sales.
Non-food sector is expected to grow at a faster pace than food, because of the rise in income and consumer spending on non-essential items such as clothing, electrical and DIY goods.
Demand for international brands and luxury products will rise as income level move upwards in the country.
Modern retailing formats like air-conditioned mini-marts, supermarkets and small shopping complexes will become more prevalent in the coming years and will lure consumers away from traditional outdoor markets.

Key Issues & Facts Analyzed

Where Vietnam stands in terms of products affordability index?
What is the consumer behavior?
Which are the fastest growing products?
What are the key driving factors to the market?
How the market is likely to move in future?
What are the key challenges for the market?
Who are the key players in the market?

Research Methodology Used

Information Sources

Information has been sourced from books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods

The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

Content

1. Analyst View
2. Vietnam - An Attractive Retail Market
3. Growing Retail Market - An Analysis
- 3.1 Purchasing Power & Consumer Spending
- 3.2 Population
- 3.3 Urbanization
- 3.4 Employment
- 3.5 Tourism
- 3.6 Consumer Financing
- 3.7 Economic Liberalization
- 3.8 Economic Stability
4. Retail Market Performance
- 4.1 Retail Sales
  - 4.1.1 Food
  - 4.1.2 Non-food
    - 4.1.2.1 Clothing
    - 4.1.2.2 Footwear
    - 4.1.2.3 Cosmetics & Toiletries
    - 4.1.2.4 Perfumes & Fragrances
    - 4.1.2.5 Furniture
    - 4.1.2.6 Household Cleaning Products
    - 4.1.2.7 Consumer Electronics
    - 4.1.2.7.1 TV Sets
    - 4.1.2.7.2 Mobile Handsets
    - 4.1.2.7.3 Personal Computers
    - 4.1.2.7.4 Video Recorders
    - 4.1.2.7.5 Washing Machines
    - 4.1.2.7.6 Others
- 4.2 By Province
  - 4.2.1 South East
  - 4.2.2 Red River Delta
  - 4.2.3 Mekong River Delta
  - 4.2.4 South Central Coast
  - 4.2.5 North Central Coast
  - 4.2.6 North East
  - 4.2.7 Central Highlands
  - 4.2.8 North West
- 4.3 By Ownership
  - 4.3.1 State-owned Companies
  - 4.3.2 Non-state-owned Companies
  - 4.3.3 Foreign-owned Companies
- 4.4 By Retail Format
  - 4.4.1 Traditional Market
  - 4.4.2 Supermarket
  - 4.4.3 Hypermarket & Warehouse Clubs
  - 4.4.4 Convenience Stores
5. Consumer Behavior Pattern
6. Product Affordability Analysis
7. Future Growth Prospects
- 7.1 Developing Trend of Modern Retailing
- 7.2 Online Retailing
- 7.3 Non-food Retailers
- 7.4 POS Terminal
- 7.5 International Brands & Luxury Goods
- 7.6 IT in Retailing
- 7.7 High-tech Retailers
- 7.8 Hotel & Restaurants
8. Key Industry Hurdles
- 8.1 Skilled Staff
- 8.2 Consumer Price Index
- 8.3 Retail Space & Cost
- 8.4 Trade Barriers & State Subsidiaries
- 8.5 Infrastructure
9. Competitive Landscape
List of Figures:
- Figure 3-1: Vietnam - Per Head Personal Disposable Income (in US$), 2002-2007E
- Figure 3-2: Vietnam - Forecast for Per Head Personal Disposable Income (in US$), 2008-2012
- Figure 3-3: Vietnam - Consumer Spending (in Million US$), 2002-2007E
- Figure 3-4: Vietnam - Forecast for Consumer Spending (in Million US$), 2008-2012
- Figure 3-5: Vietnam - Population (in Million), 2002-2007E
- Figure 3-6: Vietnam - Forecast for Population (in Million), 2008-2012
- Figure 3-7: Vietnam - Urban Population (in Million), 2001-2006P
- Figure 3-8: Vietnam - Employment (in Million), 2002-2007E
- Figure 3-9: Vietnam - Forecast for Employment (in Million), 2008-2012
- Figure 3-10: Vietnam - Tourist Arrivals (in '000), 2003-2007E
- Figure 3-11: Vietnam - Forecast for Tourist Arrivals (in '000), 2008-2012
- Figure 3-12: Vietnam - Credit/Debit Cards (in Million Units), 2004-2006
- Figure 3-13: Vietnam - Nominal GDP (in Million US$), 2002-2007E
- Figure 3-14: Vietnam - Forecast for Nominal GDP (in Million US$), 2008-2012
- Figure 4-1: Vietnam - Retail Sales (in Million US$), 2002-2007E
- Figure 4-2: Vietnam - Forecast for Retail Sales (in Million US$), 2008-2012
- Figure 4-3: Vietnam, China & Thailand - Share of Retail Sales in Nominal GDP (%), 2007
- Figure 4-4: Vietnam - Food Retail Sales (in Million US$), 2002-2007E
- Figure 4-5: Vietnam - Non-food Retail Sales (in Million US$), 2002-2007E
- Figure 4-6: Vietnam - Non-food Retail Sales by Segment (%), 2007E
- Figure 4-7: Vietnam - Clothing Sales (in Million US$), 2002-2007E
- Figure 4-8: Vietnam - Forecast for Clothing Sales (in Million US$), 2008-2012
- Figure 4-9: Vietnam - Footwear Sales* (in Million US$), 2002-2007
- Figure 4-10: Vietnam - Forecast for Footwear Sales (in Million US$), 2008-2012
- Figure 4-11: Vietnam - Cosmetics & Toiletries Sales (in Million US$), 2002-2007E
- Figure 4-12: Vietnam - Forecast for Cosmetics & Toiletries Sales (in Million US$), 2008-2012
- Figure 4-13: Vietnam - Perfumes & Fragrances Sales (in Million US$), 2002-2007E
- Figure 4-14: Vietnam - Forecast for Perfumes & Fragrances Sales (in Million US$), 2008-2012
- Figure 4-15: Vietnam - Furniture Sales (in Million US$), 2002-2007E
- Figure 4-16: Vietnam - Forecast for Furniture Sales (in Million US$), 2008-2012
- Figure 4-17: Vietnam - Household Cleaning Product Sales (in Million US$), 2002-2007E
- Figure 4-18: Vietnam - Forecast for Household Cleaning Product Sales (in Million US$), 2008-2012
- Figure 4-19: Vietnam - TV Set Sales (in '000 Units), 2002-2007E
- Figure 4-20: Vietnam - Forecast for TV Set Sales (in '000 Units), 2008-2012
- Figure 4-21: Vietnam - Mobile Handset Sales* (in Million Units), 2006 & 2007
- Figure 4-22: Vietnam - Personal Computer Sales (in Million Units), 2006*-2008F
- Figure 4-23: Vietnam - Video Recorder Sales (in '000 Units), 2002-2005
- Figure 4-24: Vietnam - Washing Machine Sales (in '000 Units), 2002-2007E
- Figure 4-25: Vietnam - Forecast for Washing Machine Sales (in '000 Units), 2008-2012
- Figure 4-26: South East - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-27: Red River Delta - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-28: Mekong River Delta - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-29: South Central Coast - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-30: North Central Coast - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-31: North East - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-32: Central Highlands - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-33: North West - Goods & Services Retail Sales (in Trillion VND), 2002-2006P
- Figure 4-34: Vietnam - Goods & Services Retail Sales by State-owned Companies (in Trillion VND), 2002-2006P
- Figure 4-35: Vietnam - Goods & Services Retail Sales by Non-state-owned Companies (in Trillion VND), 2002-2006P
- Figure 4-36: Vietnam - Goods & Services Retail Sales by Foreign-owned Companies (in Trillion VND), 2002-2006P
- Figure 4-37: Vietnam - Share of Sales by Traditional & Modern Retail Format (%), 2007
- Figure 4-38: Ho Chi Minh & Hanoi - Share of Traditional & Modern Trade (%), 2004-2006
- Figure 4-39: Vietnam - Share of Hypermarkets & Supermarkets in Food Retail Sales (%), 2007E & 2020F
- Figure 5-1: Vietnam - Main Shoppers* & Key Influencers** (%), 2005
- Figure 7-1: Vietnam - Share of Modern Retailing in Retail Sales (%), 2007 & 2017F
- Figure 7-2: Vietnam - Forecast for Internet Users (in '000), 2008-2012
- Figure 7-3: Vietnam - Forecast for Consumer Expenditure on Hotel & Restaurants (in Million US$), 2008-2012
- Figure 8-1: Vietnam - Consumer Price Inflation (%), Sep 2007 to Mar 2008
List of Tables:
- Table 2-1: Top 10 Retail Markets by Global Retail Development Index, 2007
- Table 4-1: Vietnam* - Number of Modern Retail Outlets by Brand (2004-2006)
- Table 4-2: Vietnam* - Number of Traditional Stores by Format (2004-2006)
- Table 4-3: Vietnam* - Number of Supermarkets (2004-2006)
- Table 4-4: Vietnam* - Number of Hypermarkets & Warehouse Clubs (2004-2006)
- Table 4-5: Vietnam* - Number of Convenience Stores (2004-2006)
- Table 6-1: Vietnam - Price & Affordability Rank by Product, 2007

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