Vietnam Retail Industry Analysis

Publication Date	April 2007
Publisher	RNCOS
Product Type	Report
Pages	90
ISBN Number	not applicable
Product Code	RCS00170

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Summary

"Vietnam Retail Industry Analysis" report provides extensive research and rational analysis on Vietnam Retail Industry. This report helps clients to analyze the opportunities and factors critical to the success of retail industry in Vietnam.

Key Findings

Per head disposable income in Vietnam is the core driver for consumer spending and it is expected that it will grow with a moderate rate in next five years (2007-2011).
The greatest opportunities for retail sales growths are likely to be in the food and groceries sector, although demand for durable goods (furniture and appliances) and semi-durable goods should also remain buoyant over the forecasted period.
It is expected that the main consumer group (in the age group of 15-64) will be around 68.8% of total population by 2011 and this will provide great opportunity to the retail companies.
It is expected that the structure of retailing in Vietnam will see a significant transformation during the forecasted period, with air-conditioned mini-marts, supermarkets and small shopping complexes becoming more prevalent and attracting consumers away from traditional outdoor markets.

Key Issues and Facts Analyzed

The research report also addresses the issues and facts that are critical to success of Vietnam retail industry in general

What is the market size and scope of the retail industry in Vietnam?
What are the growth prospects and issues related to the industry?
What are the factors driving growth in this sector?
What is the size of segment-wise organized market & what are its growth prospects?
Who are the major players in the Vietnam retail industry, their presence, and the strategies being employed by them with analysis on their market positioning?
What are the opportunities, emerging trends, & challenges faced by retailers in Vietnam?

Key Players Analyzed

This section covers the key facts about players currently operating in the Vietnam retail industry including Metro AG, Lotte Shopping Company Ltd., Espace Bourbon and Lion Diversified Holdings.

Research Methodology Used

Information Sources

Information has been sourced from various sources namely, books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to access to more than 3000 paid databases.

Analysis Method

The analysis methods includes the following: Ratio Analysis, Historical Trend Analysis, Linear Regression Analysis using software tools, Judgmental Forecasting and Cause and Effect Analysis.

Content

1. Analyst View
2. Research Overview
3. Industry Overview
- 3.1 Global Retail Sales
- 3.2 Retail Sales by Geographical Regions
- 3.3 Emerging Retail Markets
- 3.4 Asia-Pacific Retail Market
- 3.5 Vietnam Retail Industry
4. Industry Performance
- 4.1 Vietnam Retail Sales by Composition
  - 4.1.1 Food Retail Sales
  - 4.1.2 Non-Food Retail Sales
- 4.2 Vietnam Retail Sales by Product
  - 4.2.1 Apparel
  - 4.2.2 Footwear
  - 4.2.3 Cosmetics & Toiletries
  - 4.2.4 Furniture
  - 4.2.5 Household Cleansing Products
  - 4.2.6 Television Sets
- 4.3 Vietnam Retail Sales by Retail Format
  - 4.3.1 Supermarket
  - 4.3.2 Hypermarket & Warehouse Club
  - 4.3.3 Convenience Stores
  - 4.3.4 Traditional Market
5. Consumer Behavior
- 5.1 Income/Buying Power
- 5.2 Average Household Spending Patterns
- 5.3 Lifestyles/Shopping Habits
- 5.4 Brand/Price Sensitivity
- 5.5 Emerging Middle & Upper Class
- 5.6 Consumer Purchasing Behavior
- 5.7 Significant Trends in Consumer Behavior
- 5.8 Main Shopper & Key Influencer
6. Industry Analysis
- 6.1 Drivers
  - 6.1.1 Vietnam & US Bilateral Trade Agreement
  - 6.1.2 GDP Growth
  - 6.1.3 Employment
  - 6.1.4 Population
  - 6.1.5 Favourable Population Breakup
  - 6.1.6 Rural & Urban Split
  - 6.1.7 Personal Disposable Income
- 6.2 Opportunities
  - 6.2.1 WTO Accession
  - 6.2.2 Textile Industry
  - 6.2.3 Supermarket & Trade Centers
  - 6.2.4 Tourism & Western Food Outlet
  - 6.2.5 Consumer Durables
  - 6.2.6 Rural-Urban Split & Modern Retailing
  - 6.2.7 Internet Retailing
  - 6.2.8 Growing Population
  - 6.2.9 Rising GDP
  - 6.2.10 Favourable Population Breakup
  - 6.2.11 Consumer Goods & Disposable Income
  - 6.2.12 United Force
- 6.3 Challenges
  - 6.3.1 High Import & WTO Accession
  - 6.3.2 Weak Legal Framework
  - 6.3.3 Restrictive Environment
  - 6.3.4 Outdated & Poor Infrastructure
  - 6.3.5 Weak Intellectual Property Protection Laws
  - 6.3.6 Media remains Regulated
  - 6.3.7 Labour
  - 6.3.8 High Rents
  - 6.3.9 Declining Footwear Industry
- 6.4 Future Outlook (2007-2011)
  - 6.4.1 Vietnam Retail Sales Forecast (2007-2011)
  - 6.4.2 Apparel - Retail Sales Forecast (2007-2011)
  - 6.4.3 Footwear - Retail Sales Forecast (2007-2011)
  - 6.4.4 Cosmetics & Toiletries - Retail Sales Forecast (2007-2011)
  - 6.4.5 Furniture - Retail Sales Forecast (2007-2011)
  - 6.4.6 Household Cleansing Products - Retail Sales Forecast (2007-2011)
  - 6.4.7 Television Sets - Retail Sales Forecast (2007-2011)
7. Key Players
- 7.1 Metro AG
- 7.2 Lotte Shopping Company Ltd.
- 7.3 Espace Bourbon
- 7.4 Lion Diversified Holdings
8. Appendices
- 8.1 Retail Property - Ho Chi Minh City
- 8.2 Retail Property - Hanoi
- 8.3 Setting-up Representative Offices & Branches of Foreign Companies in Vietnam
- 8.4 Regulation on Establishment of Associations of Foreign Businesses in Vietnam
- 8.5 Law on Foreign Investment in Vietnam (1996)
- 8.6 Rules on Management of Exports & Imports in 2001-2005 Period (Decision No. 46/2001/QD-TTg dated April 4, 2001)
List of Figures:
- Figure 3-1: Worldwide - Retail Sales (in Trillion US$), 2001-2006E
- Figure 3-2: Worldwide - Retail Sales by Geographical Regions (in Trillion US$), 2006E
- Figure 3-3: Vietnam - Retail Sales (in Billion US$), 2001-2006E
- Figure 4-1: Vietnam - Food Retail Sales (in Billion US$), 2001-2006E
- Figure 4-2: Vietnam - Non-Food Retail Sales (in Billion US$), 2001-2006E
- Figure 4-3: Vietnam - Retail Sales of Apparel (in Billion US$), 2001-2006E
- Figure 4-4: Vietnam - Retail Sales of Footwear (in Billion US$), 2001-2006E
- Figure 4-5: Vietnam - Retail Sales of Cosmetics & Toiletries (in Billion US$), 2001-2006E
- Figure 4-6: Vietnam - Retail Sales of Furniture (in Million US$), 2001-2006E
- Figure 4-7: Vietnam - Retail Sales of Household Cleansing Products (in Billion US$), 2001-2006E
- Figure 4-8: Vietnam - Retail Sales of Television Sets (in Million), 2001-2006E
- Figure 4-9: Vietnam - Organized/Unorganized Retail Sales (%), 2005-06
- Figure 5-1: Vietnam - Main Shoppers & Key Influencers (%), 2005
- Figure 6-1: Vietnam - Garment & Textile Export to US (in Billion US$), 2001 & 2005
- Figure 6-2: Vietnam - Employment (in Million), 2001-2006E
- Figure 6-3: Vietnam - Population (in Million), 2001-2006E
- Figure 6-4: Vietnam - Personal Disposable Income (in US$/Head), 2001-2006E
- Figure 6-5: Vietnam - Forecast for International Tourist Arrival (in Thousand), 2007-2011
- Figure 6-6: Vietnam - Internet Penetration (%), 2005 & 2010F
- Figure 6-7: Vietnam - Forecast of Population (in Million), 2007-2011
- Figure 6-8: Vietnam - Forecast for Disposable Income (in US$/Head), 2007-2011
- Figure 6-9: Vietnam - Forecast for Retail Sales (in Billion US$), 2007-2011
- Figure 6-10: Vietnam - Forecast for Retail Sales of Apparel (in Billion US$), 2007-2011
- Figure 6-11: Vietnam - Forecast for Retail Sales of Footwear (in Billion US$), 2007-2011
- Figure 6-12: Vietnam - Forecast for Retail Sales of Cosmetics & Toiletries (in Billion US$), 2007-2011
- Figure 6-13: Vietnam - Forecast for Retail Sales of Furniture (in Million US$), 2007-2011
- Figure 6-14: Vietnam - Forecast for Retail Sales of Household Cleansing Products (in Billion US$), 2007-2011
- Figure 6-15: Vietnam - Forecast for Retail Sales of Television Sets (in Million), 2007-2011
List of Tables:
- Table 3-1: Worldwide - Top 10 Retailers by Net Sales (in Billion US$), 2005
- Table 3-2: Vietnam - Position in the Tally of Top 10 Emerging Retail Markets (2005 & 2006)
- Table 3-3: Asia-Pacific - Top 10 Retailers by Retail Sales (in Billion US$), 2005
- Table 4-1: Vietnam - Modern Trade Retailers by Banner Names & Numbers (2003-2005)
- Table 4-2: Vietnam - Number of Supermarkets (2003-2006)
- Table 4-3: Vietnam - Number of Hypermarkets & Warehouse Clubs (2003-2005)
- Table 4-4: Vietnam - Number of Convenience Stores (2003-2005)
- Table 4-5: Vietnam - Number of Traditional Stores (2003-2005)
- Table 6-1: Vietnam - GDP & Consumer Prices (%), 2001-2006E
- Table 6-2: Vietnam - Population Break-up by Age (%), 2001-2006E
- Table 6-3: Vietnam - Urban & Rural Split (%), 1998, 2003 & 2008F
- Table 6-4: Vietnam - FDI Projects & Capital Investment (2003-2007)
- Table 6-5: Vietnam - Forecast for GDP (%), 2007-2011
- Table 6-6: Vietnam - Forecast for Population Breakup by Age (%), 2007-2011
- Table 6-7: Vietnam - Prime Retail Rents (in US$/Sq. Ft/Month), 2006
- Table 7-1: Metro AG - Key Financials (in Million US$), 2005
- Table 7-2: Lotte Shopping Company Ltd. - Key Financials (in US$), 2005
- Table 7-3: Espace Bourbon - Key Financials (in US$), 2005