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Adult Mouth Care in Greece

  • Publication Date:April 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:23
  • ISBN:190142

Adult Mouth Care in Greece

Adult mouth care volume and value sales declined by 2% in 2012 as the category was hit by the economic recession and shrinking disposable incomes in Greece. The category comprises different types of products: products like Hexalen and Betadine on the one hand, and dental care products on the other. The dental care products are widely considered to be non-essential purchases by the majority of Greeks and therefore financially strained consumers reduced consumption in 2012 as expenditure on...

Euromonitor International's Adult Mouth Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
April 2013


Competitive Landscape
Category Data
Table 1 Sales of Adult Mouth Care: Value 2007-2012
Table 2 Sales of Adult Mouth Care: % Value Growth 2007-2012
Table 3 Adult Mouth Care Company Shares by Value 2008-2012
Table 4 Adult Mouth Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Adult Mouth Care: Value 2012-2017
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2012-2017
Executive Summary
Consumer Health Declines Amidst Recession
Dysfunction in the Pharmacy Channel Influences the Market
Rearrangements in Market Shares for Vitamins and Dietary Supplements
Chemists/pharmacists Dominate Value Sales in Consumer Health
Price Liberation and Switches To Shape Future Performance
Key Trends and Developments
Pharmacies Severely Hit in 2012
Liberation of OTC Prices: A Long-standing Demand of the Industry Under Discussion
Rise in Self-medication and Increasing Importance of Pharmacists Amidst Recession
Vitamins and Dietary Supplements: From General Lifestyle Towards More Direct Needs
Recession Slows Down Development of Herbal/traditional Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 OTC: Switches 2010-2012
Summary 2 Research Sources

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