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Adult Mouth Care in Portugal

  • Publication Date:August 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:22
  • ISBN:190146

Adult Mouth Care in Portugal

Although difficult economic conditions continued to discourage many Portuguese consumers from expensive dental visits, which can cost from €50 for a standard check-up, and to practice better dental hygiene, it also had the effect of encouraging consumers to purchase less expensive products which were perceived to be better value for money. Many of these products fell outside the scope of adult mouth care in consumer health, such as mouthwashes.

Euromonitor International's Adult Mouth Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
August 2013


Competitive Landscape
Category Data
Table 1 Sales of Adult Mouth Care: Value 2007-2012
Table 2 Sales of Adult Mouth Care: % Value Growth 2007-2012
Table 3 Adult Mouth Care Company Shares by Value 2008-2012
Table 4 Adult Mouth Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Adult Mouth Care: Value 2012-2017
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2012-2017
Executive Summary
Negative Economic Environment Affects Sales
Consumers Economise in Order To Reduce Their Expenses
Consumer Health Is Increasingly Fragmented
Grocery Retailers Consolidate Trends
the Forecast for Consumer Health Remains Uncertain
Key Trends and Developments
Difficult Economic Conditions Persist
Private Label Products Remain Limited
Demographic Changes Become A Focus for Manufacturers
Distribution Gradually Changing
Lifestyle, Growing Interest in Self-medication, Prevention and Rising Health Awareness Are the Main Sales Drivers of Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 OTC: Switches 2010-2012
Summary 2 Research Sources

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