The CHILDWISE Monitor Report 2008-09

Publication Date	January 2009
Publisher	Childwise
Product Type	Report
Pages	207
ISBN Number	not applicable
Product Code	CDW00001

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Summary

The ChildWise Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its fifteenth year. This year, almost 1800 children aged 5-16 across Great Britain were interviewed in depth on a range of topics.

The 2008/2009 Monitor Survey covers:

Internet: access and usage, websites, time spent on-line, social networking, downloading, blogging
Computers: PCs at home, own PC
Games consoles: ownership and usage, favourite games
TV: channels watched, ownership of TV, DVD, ways of watching TV, favourite programmes
Music and Radio: downloading music, music self purchase, own MP3, radio stations, favourite groups and singers
Mobile phones: ownership and usage, payment methods
Magazines/reading: favourites, self-purchase, reading for pleasure
Money: how is it earned, weekly income, handouts, attitudes to money
Self purchase: of selected product fields
Sports and activities: sports and other out of school activities, time spent playing, parental involvement, impact of the Olympics

Content

OVERVIEW AND SUMMARY
INTRODUCTION
- Background to the report
- Sample
- Interview
- Report Contents
- About the children
CHILDREN AND THEIR MEDIA
COMPUTERS AND THE INTERNET SUMMARY
- 1.1 Computers in home
- 1.2 Going online
- 1.3 Internet usage Frequency and time spent
- 1.4 Use of the Internet
- 1.5 Favourite websites
- 1.6 Online social networking
- 1.7 TV, Gaming and other websites
GAMES CONSOLES SUMMARY
- 2.1 Ownership of games consoles
- 2.2 Games consoles
- 2.3 Time spent playing on games consoles
- 2.4 When and how games consoles are played
- 2.5 Favourite computer games
- 2.6 Other activities carried out on games consoles
MOBILE PHONES SUMMARY
- 3.1 Ownership of mobile phones
- 3.2 Text messaging and other activities
- 3.3 Main reasons for owning a mobile phone
- 3.4 Payment methods and amount spent
- 3.5 Differences between subgroups
TELEVISION VIEWING SUMMARY
- 4.1 Viewing per day
- 4.2 Access to multi-channel TV
- 4.3 Channels watched in the last week
- 4.4 Viewing terrestrial channels
- 4.5 Channels watched in the last week Satellite, Cable & Digital
- 4.6 Variations in viewing between the sexes
- 4.7 TV and DVD in own room
- 4.8 Favourite TV programmes
- 4.9 Watching TV
MUSIC SUMMARY
- 5.1 Equipment ownership
- 5.2 Listening to radio
- 5.3 Radio stations
- 5.4 Favourite group or singer
- 5.5 Downloading music
MAGAZINES AND BOOKS SUMMARY
- 6.1 Favourite magazine or comic
- 6.2 Self purchase of magazines and comics
- 6.3 Self purchase of books
- 6.4 Reading books
- 6.5 Last book read
CINEMA SUMMARY
- 7.1 Cinema
- 7.2 Most popular films
- 7.3 Downloading films
THE CHILD CONSUMER
- MONEY SUMMARY
- 8.1 Pocket money, allowance and jobs
- 8.2 Weekly income
- 8.3 Other money from other sources
- 8.4 Statements about spending money
CHILD SELF-PURCHASE SUMMARY
- 9.1 Overall self-purchasing
- 9.2 Sweets and chocolates
- 9.3 Crisps and snacks
- 9.4 Clothes
- 9.5 Music and CDs
- 9.6 DVDs and Videos
- 9.7 Going out (eg. Cinema, McDonalds)
- 9.8 Soft drinks
- 9.9 Magazines and comics
- 9.10 Toys
- 9.11 Accessories (eg. Jewellery)
- 9.12 Footwear
- 9.13 Sports gear and equipment
- 9.14 Books
- 9.15 Toiletries/Hair products/Make-up
- 9.16 Computer Software
- 9.17 % ever buying (bought in last month) by age and sex
CHILDREN AND THE OUTSIDE WORLD
SPORT & ACTIVITIES SUMMARY
- 10.1 Time spent playing sport
- 10.2 Sports out of school
- 10.3 Non sport activities out of school
- 10.4 Importance of sport
- 10.5 Parental involvement in their childrens sporting interests
- 10.6 Awareness of Olympic Games 2008 and 2012
- 10.7 The Olympics on TV
CHILDRENS ROOMS SUMMARY
- 11.1 Equipment ownership
- 11.2 Equipment children cant live without
LOOKING FORWARD SUMMARY
- 12.1 Looking forward
APPENDIX
- About ChildWise