CHILDWISE Monitor Report 2008-09 - Child Self Purchase

Publication Date	01/01/09
Publisher	Childwise
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	CDW00010

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Summary

The ChildWise Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its fifteenth year. This year, almost 1800 children aged 5-16 across Great Britain were interviewed in depth on a range of topics.

This report focuses on children's spending habits.

Content

OVERVIEW AND SUMMARY
INTRODUCTION
- Background to the report
- Sample
- Interview
- Report Contents
- About the children
THE CHILD CONSUMER
CHILD SELF-PURCHASE SUMMARY
- 9.1 Overall self-purchasing
- 9.2 Sweets and chocolates
- 9.3 Crisps and snacks
- 9.4 Clothes
- 9.5 Music and CDs
- 9.6 DVDs and Videos
- 9.7 Going out (eg. Cinema, McDonalds)
- 9.8 Soft drinks
- 9.9 Magazines and comics
- 9.10 Toys
- 9.11 Accessories (eg. Jewellery)
- 9.12 Footwear
- 9.13 Sports gear and equipment
- 9.14 Books
- 9.15 Toiletries/Hair products/Make-up
- 9.16 Computer Software
- 9.17 % ever buying (bought in last month) by age and sex
APPENDIX
- About ChildWise