The CHILDWISE Trends Report 2008

Publication Date	June 2008
Publisher	Childwise
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	CDW00014

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Summary

The ChildWise Monitor report has been published each year since 1994 - a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.

For the ninth year, trend data from this proven leading industry tracking study is available as a separate, 29 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across Great Britain.

The Trends Report gives tracking data from 1994 to 2007 on media and purchasing behaviour, covering:

Internet access and usage, computers, games consoles
TV viewing, access to TV and channels, favourite TV programmes
Magazines and reading, music and radio, mobile phones
Pocket money and self purchase across key product fields

Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full ChildWise Monitor Report, together with further topic areas and analysis.

Content

1.1 Child Demographics
2.1 PC Ownership
3.1 Internet Access
- 3.2 Internet Usage
4.1 Games Console Ownership
5.1 TV Viewing Habits
- 5.2 Multi Channel TV
- 5.3 TV / DVD / Video Ownership
- 5.4 TV Channels Watched
- 5.5 Favourite TV Programmes
6.1 Music and Radio
- 6.2 Favourite Group or Singer
7.1 Favourite Magazine / Comic
- 7.2 Reading
8.1 Mobile Phone Ownership
9.1 Money
10.1 Self Purchase - Crisps & Snacks
- 10.2 Self Purchase - Soft Drinks
- 10.3 Self Purchase - Sweets & Chocolate
- 10.4 Self Purchase - Magazines & Comics
- 10.5 Self Purchase - Clothing
- 10.6 Self Purchase - Music & CDs
- 10.7 Self Purchase Computer Software
- 10.8 Self Purchase - Videos & DVDs
- 10.9 Self Purchase - Toys
11.1 Brands
12.1 Sport
- 12.2 Individual Sports