Consumer Demographics 2005 - Baby Boomer Consumers

Publication Date	May 2005
Publisher	Verdict
Product Type	Report
Pages	79
ISBN Number	not applicable
Product Code	VDT00093

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Summary

Do you know the shopping patterns of the UK's most valuable customer? Baby boomer consumers have more money at their disposal than any other age group. 35-54 year olds generally earn more money, have accumulated more wealth than those younger than them and are more likely to be in employment still, unlike many older customers who must rely on their pensions. However, there are big variations in wealth and the amount of disposable income available in the age group. Some of the age group will still have young families and must support them financially whereas others will have seen their families move out of the family home and can now spend more of their income on themselves.

Content

Section 1: Executive summary
- At a glance summary
- Retail expenditure
- Shopper base & shopping around
- Loyalty
Section 2: Demographic change
- Long term population change 2004-2024
- Medium term population change 2004-2014
- Medium term population change by gender 2004-2014
- Influences on baby boomer consumers & implications for retailers
Section 3: Market dynamics
- Range & price as drivers of loyalty
- Convenience & quality as drivers of loyalty
- Service & layout as drivers of loyalty
- Facilities & ambience as drivers of loyalty
Section 4: Shopping patterns
- Clothing
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- DIY
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Electricals
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Food & grocery
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Footwear
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Homewares
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Music & video
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Personal care
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
Section 5: Winners and losers
- Clothing
- DIY
- Electricals
- Food & grocery
- Footwear
- Homewares
- Music & video
- Personal care
Appendix
- Basic methodology
- Detailed methodology