Consumer Demographics 2005 - Youth Consumers

Publication Date	May 2005
Publisher	Verdict
Product Type	Report
Pages	79
ISBN Number	not applicable
Product Code	VDT00095

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Summary

16-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children. This means that often young customers shop around more and are consequently less loyal than older customers. Young shoppers are more likely to view shopping as a social event, and will spend more time browsing shops looking for items that appeal most. The spending habits of 15-24 year olds differ greatly from the population as a whole. Youth consumers spend proportionally far less on food & groceries than the general population with a greater emphasis placed on comparison shopping, particularly the clothing, footwear and music & video sub sectors.

Content

About Section 1: Executive summary
- At a glance summary
- Retail expenditure
- Shopper base & shopping around
- Loyalty
Section 2: Demographic change
- Long term population change 2004-2024
- Medium term population change 2004-2014
- Medium term population change by gender 2004-2014
- Influences on youth consumers & implications for retailers
Section 3: Market dynamics
- Range & price as drivers of loyalty
- Convenience & quality as drivers of loyalty
- Service & layout as drivers of loyalty
- Facilities & ambience as drivers of loyalty
Section 4: Shopping patterns
- Clothing
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- DIY
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Electricals
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Food & grocery
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Footwear
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Homewares
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Music & video
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
- Personal care
- Summary
- Key data
- Visited stores
- Main stores
- Conversion and loyalty
- Store compatibility
Section 5: Winners and losers
- Clothing
- DIY
- Electricals
- Food & grocery
- Footwear
- Homewares
- Music & video
- Personal care
Appendix
- Basic methodology
- Detailed methodology