Consumer Lifestyles in Austria

Consumer Lifestyles in Austria

Although their annual disposable incomes continue to rise, the uncertainties of the eurozone debt crisis have led many Austrian consumers-already relatively frugal and debt-adverse-to adopt more cautious attitudes towards spending. On the other hand, recent indicators point to continued economic growth in the country, albeit moderate, and this should boost consumer optimism and, in turn, drive increased demand for myriad products and services

Euromonitor's Consumer Lifestyles in Austria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

• CONSUMER LIFESTYLES IN AUSTRIA
  • Consumer Habits in Context
  • Current Behaviour Within the Broader Economic Climate
  • Consumer Confidence
  • Misery Index
  • Chart 1 Consumer Confidence Index 2007-2012
  • Chart 2 Misery Index 2007-2012
  • Learning
  • School Life
  • University Life
  • Adult Learning
  • Chart 3 Number of Students in Higher Education and Expenditure per Student in PPP Terms 2006-2011
  • Chart 4 Regional Ranking of Number of University Students 2011
  • Working Habits
  • Working Conditions
  • Women in the Workplace
  • Commuting
  • Alternative Work Options
  • Retirement
  • Chart 5 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
  • Chart 6 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
  • Chart 7 Regional Ranking of Female Employment Rate 2011
  • Eating Habits
  • Dining in
  • Dining Out
  • Café Culture
  • Snacking Habits
  • Attitudes Towards Food Trends
  • Chart 8 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
  • Chart 9 Regional Ranking of Availability of Fresh Fruit and Vegetables 2012
  • Drinking Habits
  • Attitudes Towards Drinking
  • Drinking Inside the Home
  • Drinking Outside the Home
  • Chart 10 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2012
  • Chart 11 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011
  • Grooming Habits
  • Attitudes Towards Personal Care
  • Attitudes Towards Beauty
  • Male Grooming
  • Use of Hair Care Salons, Spas, Nail and Beauty Parlours
  • Chart 12 Value Sales of Beauty and Personal Care Key Categories 2007-2012
  • Chart 13 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011
  • Fashion Habits
  • Attitudes Towards Clothing
  • Attitudes Towards Footwear
  • Attitudes Towards Personal Adornment
  • Attitudes Towards Accessories/luxury Goods
  • Chart 14 Consumer Expenditure on Clothing and Footwear 2007-2012
  • Chart 15 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011
  • Health and Wellness Habits
  • Public Versus Private Healthcare
  • Attitudes To Health and Well-being
  • Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
  • Sport and Fitness
  • Obesity
  • Chart 16 Growth and OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2007-2012
  • Chart 17 Regional Ranking of Obese and Overweight Population 2011
  • Smoking Habits
  • Smoking Prevalence
  • Attitudes To Smoking
  • Chart 18 Smoking Prevalence amongst Men and Women 2007-2012
  • Chart 19 Regional Ranking of Smoking Prevalence 2011
  • Shopping Habits
  • Attitudes To Shopping
  • Main Household Food and Non-food Consumables Shop
  • Top-up Food Shopping
  • Shopping for Big-ticket Items
  • Personal Shopping
  • E-commerce and M-commerce
  • Chart 20 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2012
  • Chart 21 Regional Ranking of Sales through Internet Retailing 2011
  • Leisure Habits
  • Staying in
  • Going Out
  • Public Holidays, Celebrations and Gift-giving
  • Culture
  • Chart 22 Cinema Attendances 2007-2012
  • Chart 23 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011
  • DIY and Gardening Habits
  • Attitudes To DIY
  • Attitudes To Gardening
  • Chart 24 Number of Home Owners and New Dwellings Completed 2007-2012
  • Chart 25 Regional Ranking of Home Owners as a Proportion of Total Households 2011
  • Pet Ownership Habits
  • Attitudes To Pet Ownership
  • Chart 26 Pet Population and Sales of Pet Food 2007-2012
  • Chart 27 Regional Ranking of Pet Ownership 2011
  • Travel Habits
  • Getting Around
  • Use of Public Transport
  • Air Travel
  • Chart 28 Kilometres Travelled by Road, Rail and Air Compared with Motorway Intensity, Petrol Prices and Number of Scheduled Airline Passengers Carried 2006-2011
  • Chart 29 Regional Ranking of Possession of Passenger Cars 2011
  • Vacation Habits
  • Attitudes To Taking Holidays
  • Main Holiday-taking Trends
  • Domestic Versus Foreign Holidays
  • Preferred Travel Methods
  • Chart 30 Domestic and Outgoing Tourist Expenditure by Sector 2007-2012
  • Chart 31 Regional Ranking of Holiday Takers 2011
  • Financial Habits
  • Attitudes Toward Payment Methods
  • Savings
  • Loans and Mortgages
  • Chart 32 Consumer Lending Compared with Savings and Savings Ratio 2007-2012
  • Chart 33 Regional Ranking of Financial Cards in Circulation 2011