Consumer Lifestyles in Japan

Consumer Lifestyles in Japan

Already wracked by deflation and slow growth, Japan and Japanese consumers suffered another economic blow in 2011 as a result of the Fukushima incident. Generally, the disaster led to many consumers to examine their consumption habits and, in some cases, to readjust them to reflect a more austere and sustainable approach. In the coming short term, it is expected that increased consumer confidence will depend on Japan's ability to reinvigorate its exports sector.

Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

• CONSUMER LIFESTYLES IN JAPAN
  • Consumer Habits in Context
  • Current Behaviour Within the Broader Economic Climate
  • Consumer Confidence
  • Misery Index
  • Chart 1 Consumer Confidence Index 2006-2011
  • Chart 2 Misery Index 2006-2011
  • Learning
  • School Life
  • University Life
  • Adult Learning
  • Chart 3 Number of Students in Higher Education and Expenditure per Student in PPP Terms 2006-2011
  • Chart 4 Regional Ranking of Number of University Students 2011
  • Working Habits
  • Working Conditions
  • Women in the Workplace
  • Commuting
  • Alternative Work Options
  • Retirement
  • Chart 5 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
  • Chart 6 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
  • Chart 7 Regional Ranking of Female Employment Rate 2011
  • Eating Habits
  • Dining in
  • Dining Out
  • Café Culture
  • Snacking Habits
  • Attitudes Towards Food Trends
  • Chart 8 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
  • Chart 9 Regional Ranking of Average Supply of Food Calories per Day 2011
  • Drinking Habits
  • Attitudes Towards Drinking
  • Drinking Inside the Home
  • Drinking Outside the Home
  • Chart 10 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
  • Chart 11 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011
  • Grooming Habits
  • Attitudes Towards Personal Care
  • Attitudes Towards Beauty
  • Male Grooming
  • Use of Hair Care Salons, Spas, Nail and Beauty Parlours
  • Chart 12 Value Sales of Beauty and Personal Care Key Categories 2006-2011
  • Chart 13 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011
  • Fashion Habits
  • Attitudes Towards Clothing
  • Attitudes Towards Footwear
  • Attitudes Towards Personal Adornment
  • Attitudes Towards Accessories/luxury Goods
  • Chart 14 Consumer Expenditure on Clothing and Footwear 2006-2011
  • Chart 15 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011
  • Health and Wellness Habits
  • Public Versus Private Healthcare
  • Attitudes To Health and Well-being
  • Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)
  • Sport and Fitness
  • Obesity
  • Chart 16 Growth in Public and OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2006-2011
  • Chart 17 Regional Ranking of Obese and Overweight Population 2011
  • Smoking Habits
  • Smoking Prevalence
  • Attitudes To Smoking
  • Chart 18 Smoking Prevalence amongst Men and Women 2006-2011
  • Chart 19 Regional Ranking of Smoking Prevalence 2011
  • Shopping Habits
  • Attitudes To Shopping
  • Main Household Food and Non-food Consumables Shop
  • Top-up Food Shopping
  • Shopping for Big-ticket Items
  • Personal Shopping
  • E-commerce and M-commerce
  • Chart 20 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
  • Chart 21 Regional Ranking of Sales through Internet Retailing 2011
  • Leisure Habits
  • Staying in
  • Going Out
  • Public Holidays, Celebrations and Gift-giving
  • Culture
  • Chart 22 Chart 22: Cinema Attendances 2006-2011
  • Chart 23 Chart 23: Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011
  • DIY and Gardening Habits
  • Attitudes To DIY
  • Attitudes To Gardening
  • Chart 24 Number of Home Owners and New Dwellings Completed 2006-2011
  • Chart 25 Regional Ranking of Home Owners as a Proportion of Total Households 2011
  • Pet Ownership Habits
  • Attitudes To Pet Ownership
  • Chart 26 Pet Population and Sales of Pet Food 2006-2011
  • Chart 27 Regional Ranking of Pet Ownership 2011
  • Travel Habits
  • Getting Around
  • Use of Public Transport
  • Air Travel
  • Chart 28 Kilometres Travelled by Road, Rail and Air Compared with Motorway Intensity, Consumer Expenditure on Transport Services and Number of Scheduled Airline Passengers Carried 2006-2011
  • Chart 29 Regional Ranking of Possession of Passenger Cars 2011
  • Vacation Habits
  • Attitudes To Taking Holidays
  • Main Holiday-taking Trends
  • Domestic Versus Foreign Holidays
  • Preferred Travel Methods
  • Chart 30 Domestic and Outgoing Tourist Expenditure by Sector 2006-2011
  • Chart 31 Regional Ranking of Holiday Departures 2011
  • Financial Habits
  • Attitudes Toward Payment Methods
  • Savings
  • Loans and Mortgages
  • Chart 32 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
  • Chart 33 Regional Ranking of Financial Cards in Circulation 2011