Environmental Choices â„¢ study 2008

This free summary is taken from the eighth in a series of 14 section reports from our Environmental Choices™ 2008 survey. In this section report we focus on how much people fly and an assessment of the telepresence market. The term “telepresence” refers “to a set of technologies (such as video‐phone/video‐conferencing) which allow a person to feel as if they were present, to give the appearance that they were present, or to have an effect, at a location other than their true location”.

It seems extremely unlikely that aviation can become “low‐carbon” over the next decades, and this presents a number of alternative opportunities. These include:

• Telepresence , which can be marketed as an alternative to flying, especially to business flyers (see Wachovia article, on a following slide). This technology is emerging as a major growth sector, and many telepresence companies are positioning their services, at least in part, on their green potential.
• The marketing of low‐carbon leisure travel (see description of a Royal Geographical Society talk, on a following slide)
• Selling carbon offsets when people do fly (see Environmental Choices report 3g)
• The analysis will build on the core three‐fold segmentation described in the first report ‐ between Climate Citizens, Mild Greens and Sceptics & Uninvolved.