2008 U.S. Consumer Online Behavior Survey Report

Social Networking Behaviors

Publication Date	May 2009
Publisher	IDC
Product Type	Report
Pages	20
ISBN Number	not applicable
Product Code	IDC07665

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Summary

This IDC study demonstrates that U.S. online consumers who use social networking services (SNSs) such as Facebook and MySpace are generally more connected to both the stationary and mobile Internet than those who do not use SNS. U.S. SNS users are also more active in online media and entertainment activities such as streaming music or video.

"The use of social networking services on the go emerged as the most compelling story from this survey," says Caroline Dangson, research analyst with IDC's Digital Marketplace team. "We observed that the number of U.S. online consumers who accessed an SNS such as Facebook, LinkedIn, and MySpace from a mobile device more than doubled from June 2008 to December 2008."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Introduction
- Social Networkers on the Go
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis
List of Tables
- Table: Respondents Using Social Networking Services by Gender and Age Group (% of Respondents)
- Table: Average Time Spent Using the Stationary Internet: SNS Users and Nonusers
- Table: Type of Internet Connection: SNS Users and Nonusers (% of Respondents)
- Table: Connected Device Usage: SNS Users and Nonusers (% of Respondents)
- Table: SNS Used in Past 30 Days by Gender and Age Group (% of Respondents)
- Table: Average Hours Spent During a Typical Week on the Mobile Internet: SNS Users and Nonusers
- Table: SNS Use Via the Mobile Internet by Gender and Age Group (% of Respondents)
List of Figures
- Figure: SNS Usage, June 2008 and December 2008
- Figure: SNS Usage by Age Group, June 2008 and December 2008
- Figure: SNS Usage by Networking Site
- Figure: Online Communication Platform Usage: SNS Users and Nonusers
- Figure: Online Behavior: SNS Users and Nonusers
- Figure: Online Entertainment Behavior: SNS Users and Nonusers
- Figure: Online Purchasing Behavior: SNS Users and Nonusers
- Figure: Average Time Spent with Media in a Typical Week: SNS Users and Nonusers
- Figure: Mobile Internet Usage: SNS Users and Nonusers
- Figure: SNS Usage by Age Group and Type of Internet Access
- Figure: Mobile SNS Usage in the Past 30 Days