2008 U.S. Consumer Online Behavior Survey Report: Connecting with Music on the Internet

Publication Date	April 2009
Publisher	IDC
Product Type	Report
Pages	22
ISBN Number	not applicable
Product Code	IDC07200

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Summary

This IDC study presents data and analysis from IDC's U.S. Consumer Online Behavior Survey Results 2008, fielded in December 2008. The study provides an examination of survey responses related to usage of online music, online music sources, music genres, playback devices, and related products.

"The availability of digital music on the Internet coupled with the ever-growing popularity of social networking services is making it easier for Americans to share music with friends," says Caroline Dangson, IDC research analyst for IDC's Digital Marketplace team. "Already one-third of Americans accessing music online are sharing music files with peers today. We also learned that social networking services prevail as the third most popular way consumers say they are experiencing music online."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Introduction
- Figure: Personal Internet Usage Preferences in the Past 12 Months: General Audience Versus Digital Music Users
- Figure: Social Networking Services Used in the Past Month: General Audience Versus Digital Music Users
- Table: Media Types Purchased Via the Internet in the Past 12 Months by Gender and Age Group (% of Respondents)
- Figure: Digital Music Download Spending in the Past 12 Months
- Music and Social Networks
- Figure: Methods Used to Learn About New Music on the Internet
- Table: Methods Used to Obtain Digital Music on Social Networking Sites in the Past Six Months by Gender and Age Group (% of Respondents)
- Online Music Sources
- Table: Methods Used to Obtain Digital Music Online in the Past Six Months by Gender and Age Group (% of Respondents)
- Confidence in Online Music Sources
- Table: Confidence in Online Music Sources
- Favorite Music Genres
- Table: Favorite Music Genres by Gender and Age Group (% of Respondents)
- Devices Used to Play Downloaded Music
- Table: Music Download Playback Preferences by Gender and Age Group (% of Respondents)
- Online Music Sharing
- Table: Usage of Online Music Sharing by Gender and Age Group (% of Respondents)
- "Leaked" Tracks
- Table: Downloading of Leaked Tracks by Gender and Age Group (% of Respondents)
- Interest in and Purchases of Concert Recording Downloads
- Table: Usage of Online Music Service to Purchase Concert Recordings in the Past Six Months by Gender and Age Group (% of Respondents)
- Table: Level of Interest in Purchasing Concert Recordings Online by Gender and Age Group (% of Respondents)
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis