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Direct Selling in South Korea

  • Publication Date:July 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:37
  • ISBN:468882

Direct Selling in South Korea

Direct selling in South Korea increased in value by less than 5% during 2012, rising to Won6.6 trillion. In South Korea, direct selling is generally divided into two separate formats. One format involves companies hiring agents as contract employees who then visit consumers directly, and this format is pursued by players such as AmorePacific Corp. The other format involves companies selling products to third-party agents, which then sell the products on to end consumers at a mark-up, a strategy...

Euromonitor International's Direct Selling in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Furniture and Homewares Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DIRECT SELLING IN SOUTH KOREA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2010-2012
Channel Data
Table 2 Direct Selling by Channel: Value 2007-2012
Table 3 Direct Selling by Channel: % Value Growth 2007-2012
Table 4 Direct Selling Company Shares: % Value 2008-2012
Table 5 Direct Selling Brand Shares: % Value 2009-2012
Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Executive Summary
Retailing Maintains Positive Growth in 2012, But at A Lower Rate Than in 2011
'experience' Retail Outlets Become More Popular Among Young Consumers
the Ratio of Value Sales From Non-grocery Products Increases in Hypermarkets
the Gap Between Leading Players and Independent Retailers Become Larger
Slower Growth Is Set To Continue in Retailing During the Forecast Period
Key Trends and Developments
Under Economic Uncertainty, Retailing Shows Weak Performance
Internet Retailing Shows Strong Performance Thanks To Smartphones
Hypermarkets Players Object To Restrictions on Their Opening Hours
Private Label Is Matured in Grocery Retailers With Lower Growth Rate
the Mergers and Acquisitions Activity of the Leading Players Defines Retailing
New Retailing Concepts Which Promise A Complete Shopping Experience Become More Popular
Market Indicators
Table 8 Employment in Retailing 2007-2012
Market Data
Table 9 Sales in Retailing by Channel: Value 2007-2012
Table 10 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 11 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 12 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 15 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 18 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 22 Retailing Company Shares: % Value 2008-2012
Table 23 Retailing Brand Shares: % Value 2009-2012
Table 24 Store-Based Retailing Company Shares: % Value 2008-2012
Table 25 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 26 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 27 Non-store Retailing Company Shares: % Value 2008-2012
Table 28 Non-store Retailing Brand Shares: % Value 2009-2012
Table 29 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 30 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 31 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 32 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 33 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 39 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources












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