What does the Irish Consumer do when they are on-line?

Publication Date	March 2007
Publisher	iReach
Product Type	Report
Pages	20
ISBN Number	not applicable
Product Code	ICH00120

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Summary

There has been a rapid increase in internet use as people start to diversify and use the internet in various ways. This has provided individuals with many advantages as well as disadvantages. Different consumer groups have different habits when online and this report identifies the main purpose of internet use among these groups.

Content

1. Introduction
- Changes in Consumer life style
2. Importance/Advantages of Internet for consumer
3. Disadvantages of Internet
4. Different Consumer Group
- Gender (Male/ Female)
- Occupation
- Age group
5. Purpose of Internet use
- Email
- Shopping
- Information Search
- Blog
- Chatting etc.
6. Conclusion