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U.S. Mobile Video and Television 2009–2013 Forecast

  • Publication Date:May 2009
  • Publisher:IDC
  • Product Type: Report
  • Pages:41

U.S. Mobile Video and Television 2009–2013 Forecast

This IDC study explores the likely evolutionary path for U.S. mobile television and video content and services for 2009-2013. Fresh survey data, mobile network operator (MNO) and mobile virtual network operator (MVNO) strategies, key technology providers, market drivers and barriers, and the outlook for premium fee-based and ad-oriented business models are included.

"Despite the economic downturn, the outlook for mobile video and TV services remains relatively bright due to a confluence of factors," says Lewis Ward, research manager of IDC's Digital Marketplace: Mobile Media and Entertainment service. "Although ad-based revenue appears unlikely to emerge as a major contributor to revenue growth in the forecast period, innovation in the premium-billed third-party application and direct-to-consumer service space should contribute to the doubling of the total base of mobile video/TV subscribers and customers from 2008 to 2013."

  • IDC Opinion
  • In This Study
    • Methodology
  • Situation Overview
    • 3Q08 Wireless Consumer Survey Results
    • MNO Strategies and Platform Provider Overview
      • Self-Branded MNO and MVNO Platforms
        • Verizon Wireless
        • AT&T Mobility
        • Sprint Nextel
        • T-Mobile
        • Other MNOs and MVNOs
      • Platform Provider and Service Enabler Summary
  • Future Outlook
    • Forecast and Assumptions
      • Handset Developments
      • Content Provider Trends
      • Mobile Broadcast and Multicast Market Outlook
      • Additional Forecast Qualifications
      • Market Forecast
    • Market Context
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
  • List of Tables
    • Table: Key Forecast Assumptions for the U.S. Mobile Video and Television Market, 2009-2013
    • Table: U.S. Wireless Subscribers and Mobile Video/TV Customers and Subscribers by Segment, 2005-2013 (M)
    • Table: U.S. Wireless Video/TV Revenue by Segment, 2005-2013
    • Table: U.S. Mobile Video and Television Revenue, 2005-2013: Comparison of May 2008 and May 2009 Forecasts ($M)
  • List of Figures
    • Figure: U.S. Mobile Video/TV Supply Chain
    • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Gender
    • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Age
    • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Plan Type
    • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Education Level
    • Figure: Broadcast/Multicast Service Examples, 2009
    • Figure: Interactive Mobile TV Examples
    • Figure: U.S. Mobile Video and Television Revenue, 2005-2013: Comparison of May 2008 and May 2009 Forecasts
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