U.S. Mobile Video and Television 2009–2013 Forecast

U.S. Mobile Video and Television 2009–2013 Forecast

This IDC study explores the likely evolutionary path for U.S. mobile television and video content and services for 2009-2013. Fresh survey data, mobile network operator (MNO) and mobile virtual network operator (MVNO) strategies, key technology providers, market drivers and barriers, and the outlook for premium fee-based and ad-oriented business models are included.

"Despite the economic downturn, the outlook for mobile video and TV services remains relatively bright due to a confluence of factors," says Lewis Ward, research manager of IDC's Digital Marketplace: Mobile Media and Entertainment service. "Although ad-based revenue appears unlikely to emerge as a major contributor to revenue growth in the forecast period, innovation in the premium-billed third-party application and direct-to-consumer service space should contribute to the doubling of the total base of mobile video/TV subscribers and customers from 2008 to 2013."

• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • 3Q08 Wireless Consumer Survey Results
  • MNO Strategies and Platform Provider Overview
    • Self-Branded MNO and MVNO Platforms
      • Verizon Wireless
      • AT&T Mobility
      • Sprint Nextel
      • T-Mobile
      • Other MNOs and MVNOs
    • Platform Provider and Service Enabler Summary
• Future Outlook
  • Forecast and Assumptions
    • Handset Developments
    • Content Provider Trends
    • Mobile Broadcast and Multicast Market Outlook
    • Additional Forecast Qualifications
    • Market Forecast
  • Market Context
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis
• List of Tables
  • Table: Key Forecast Assumptions for the U.S. Mobile Video and Television Market, 2009-2013
  • Table: U.S. Wireless Subscribers and Mobile Video/TV Customers and Subscribers by Segment, 2005-2013 (M)
  • Table: U.S. Wireless Video/TV Revenue by Segment, 2005-2013
  • Table: U.S. Mobile Video and Television Revenue, 2005-2013: Comparison of May 2008 and May 2009 Forecasts ($M)
• List of Figures
  • Figure: U.S. Mobile Video/TV Supply Chain
  • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Gender
  • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Age
  • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Plan Type
  • Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Education Level
  • Figure: Broadcast/Multicast Service Examples, 2009
  • Figure: Interactive Mobile TV Examples
  • Figure: U.S. Mobile Video and Television Revenue, 2005-2013: Comparison of May 2008 and May 2009 Forecasts