How Britain Shops 2005: Food & Groceries

Publication Date	March 2005
Publisher	Verdict
Product Type	Report
Pages	118
ISBN Number	not applicable
Product Code	VDT00128

Price

£2,280.00
approximately: $3,400 | €2,716

PDF

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Summary

Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success and that's mostly thanks to one thing: the consumer. How Britain Shops: Food & Grocery examines shifts in consumer shopping patterns against a backdrop of a market increasingly dominated by a handful of large players, rampant price deflation and expansion into the arena of neighbourhood retailing by the big supermarket groups.

Content

Executive Summary
About the cDNA programme
Drivers of loyalty/disloyalty Loyalty
Iceland
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Kwik Save
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
M&S
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Morrison
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Netto
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Sainsbury
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
A Safeway
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Tesco
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Somerfield
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Waitrose
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users