Food Retail Industry In Spain - PEST Framework Analysis

The pace of consolidation of Spain's retail food sector seems to be quickening. Medium- sized supermarkets in center city locations are taking market share from both traditional shops and suburban hypermarkets. The top three retail groups now account for just under half of total sales. This competition, combined with the fall of the dollar against the euro, is creating good conditions for U.S. food exporters. Many supermarket chains are looking for new sources for their private label brands and U.S. products are more price competitive than at any time during the past five years.

Aruvian Research analyzes the Food Retail Industry in Spain in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.