Fruit & Vegetable Markets in the US

Industry having a growth spurt

An industry in it's mature phase of its life cycle could be split in two. Both GM and Organic foods are gaining momentum and popularity, any prospects for growth will come from either of these, ironic that they could be considered opposites. Another driver for growth and an opportunity will be the continuing trend towards a healthier life style, with the biggest rewards being for those who make it easier to be healthier.

This industry comprises establishments primarily engaged in retailing fresh fruits and vegetables. This includes fruit and vegetable stands and produce markets at which fresh fruits and vegetables are sold directly to the public. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.