UK Consumer Insights 2009: Morrison - Food & Grocery

Publication Date	July 2009
Publisher	Verdict
Product Type	Report
Pages	35
ISBN Number	not applicable
Product Code	VDT00349

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Summary

Introduction

Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Content

About the cDNA programme
Section 1: at a glance summary
- at a glance summary
Section 2: Share of shoppers
- Morrisons share of shoppers
- Morrisons share of shoppers by demographics
- Morrisons share of shoppers by television region
- Morrisons share of shoppers by household characteristics
- Morrisons share of shoppers by other characteristics and ACORN classification
Section 3: Conversion and non-conversion
- Morrisons conversion of visitors to main users
- Morrisons conversion of visitors to main users by demographics and region
- Morrisons conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Morrisons non-converting customers by demographics and region
Section 4: Shopper profiles
- Morrisons profile of shoppers by demographics
- Morrisons profile of shoppers by television region
- Morrisons profile of shoppers by household characteristics
- Morrisons profile of shoppers by other characteristics and ACORN classification
Section 5: Loyalty
- Morrisons loyalty of main users
- Morrisons loyalty of main users by demographics and region
- Morrisons loyalty of main users by household characteristics
- Morrisons basic drivers of loyalty and disloyalty
- Morrisons detailed drivers of loyalty
Section 6: Competition
- Competition in food & grocery
- Cross sector competitor dynamics
Appendix
Basic Methodology
Detailed Methodology