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Retailing in Kenya

  • Publication Date:July 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:42
  • ISBN:190395

Retailing in Kenya

Retail outlets experienced a positive performance despite the high inflation rate in the country at the end of the review period. Grocery retailers have been expanding in terms of outlet numbers across the country. This was also seen through the National Economic Survey, which also identified the retail and wholesale trade as key growth drivers of Kenya's economy.

Euromonitor International's Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RETAILING IN KENYA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Positive Growth Despite Inflation Rate
Modern Grocery Retailers Make Gains Over the Review Period
Consumer Focus Remains on Grocery
Supermarkets Improve Their Offer
Retail Industry Is Expected To Grow Further in the Forecast Period
Key Trends and Developments
Economic Conditions
Government Regulation
Foreign Direct Investment
Rapid Urbanisation Increases Potential Consumer Base for Many Retailers
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Category: Value 2007-2012
Table 3 Sales in Retailing by Category: % Value Growth 2007-2012
Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 5 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 6 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 9 Retailing Company Shares: % Value 2008-2012
Table 10 Retailing Brand Shares: % Value 2009-2012
Table 11 Store-Based Retailing Company Shares: % Value 2008-2012
Table 12 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 13 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 14 Forecast Sales in Retailing by Category: Value 2012-2017
Table 15 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources
Bata Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 2 Bata Ltd: Key Facts
Summary 3 Bata Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Bata Ltd: Competitive Position 2012
Nakumatt Holdings Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 5 Nakumatt Holdings Ltd: Key Facts
Summary 6 Nakumatt Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 7 Nakumatt Holdings Ltd: Competitive Position 2012
Tile & Carpet Center in Retailing (kenya)
Strategic Direction
Key Facts
Summary 8 Tile & Carpet Centre: Key Facts
Summary 9 Tile & Carpet Centre: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 10 Tile & Carpet Centre: Competitive Position 2012
Tusker Mattresses in Retailing (kenya)
Strategic Direction
Key Facts
Summary 11 Tusker Mattresses: Key Facts
Summary 12 Tusker Mattresses: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 13 Tusker Mattresses: Competitive Position 2012
Uchumi Supermarkets Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 14 Uchumi Supermarkets Ltd: Key Facts
Summary 15 Uchumi Supermarkets Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 16 Uchumi Supermarkets Ltd: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Data
Table 20 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 21 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 24 Grocery Retailers Company Shares: % Value 2008-2012
Table 25 Grocery Retailers Brand Shares: % Value 2009-2012
Table 26 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 27 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 32 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 33 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 34 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 35 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 36 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 37 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 38 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 43 Sales in Non-Store Retailing by Category: Value 2007-2012
Table 44 Sales in Non-Store Retailing by Category: % Value Growth 2007-2012
Table 45 Non-Store Retailing Company Shares: % Value 2008-2012
Table 46 Non-Store Retailing Brand Shares: % Value 2009-2012
Table 47 Forecast Sales in Non-Store Retailing by Category: Value 2012-2017
Table 48 Forecast Sales in Non-Store Retailing by Category: % Value Growth 2012-2017












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