Supermarkets and Other Grocery (except Convenience) Stores in the US

Private Labels Are All Over the Shop

In-house or private label brands in supermarkets have become a significant trend within the industry. Private brands are closing in the gap of national brands in supermarkets, as merchants are using their retail power to outperform name brand manufacturers, by offering a limited shelf space and leasing terms and conditions, while others simply give their own private brands preferential treatment, with prominent shelf space and in store displays.

This industry comprises establishments generally known as supermarkets and grocery stores primarily engaged in retailing a general line of food, such as canned and frozen foods; fresh fruits and vegetables; and fresh and prepared meats, fish, and poultry. Included in this industry are delicatessen-type establishments primarily engaged in retailing a general line of food. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.