How Britain Shops 2007: Sector Summary

Publication Date	April 2007
Publisher	Verdict
Product Type	Report
Pages	96
ISBN Number	not applicable
Product Code	VDT00212

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Summary

Introduction

Verdict Research: How Britain Shops 2007: Sector Summary provides a detailed overview of the shopping habits of consumers. It examines who shops for what, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

Thorough analysis of how customers shop in eight retail sectors: clothing, DIY,electricals, food & grocery, homewares, music & video and personal care.
How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty.
Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Highlights

In 2007 conversion rates in all the profiled retail sectors have improved year-on-year, indicating that retailers have been effective at persuading casual shoppers to become main users. Food & grocery and electricals retailers have recorded the highest increases with conversion rates improving by 3.3 percentage points.

In tandem with conversion rates loyalty scores improved in all sectors in 2007. Retailers in food & grocery and clothing achieved the best results with their loyalty score gaining 3.1 percentage points.

In 2007 retailer concentration has continued apace with the average main user share of the five leading retailers in each sector reaching 59.4%. As scale efficiencies become increasingly important and margin pressure continues, larger players can leverage their scale and are better positioned to deal with a tougher retail climate.

Reasons to Purchase

How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
Use this report to understand what drives the loyalty of your customers and find out where they also shop at.
Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.

Content

Chapter 1 Introduction
- What is cDNA?
- What's Available?
Chapter 2 Executive Summary
- Shopper Numbers Down in Many Sectors
- Retailers Improve Conversion Rates in 2007
- Loyalty Rates Rise
- Consolidation Ongoing as Major Players Tighten Grip
- Drivers of Loyalty
Chapter 3 Sector Snapshots
- Clothing
- DIY
- Electricals
- Food & Grocery
- Footwear
- Homewares
- Music & Video
- Personal Care
Chapter 4 Shopping Patterns
- Summary
- Male
- Female
- 15-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- AB
- C1
- C2
- DE
Chapter 5 Retailer Concentration
- Summary
- Sector Comparison
- Clothing
- DIY
- Electricals
- Food & Grocery
- Footwear
- Homewares
- Music & Video
- Personal Care
Chapter 6 Shopping Around
- Summary
- Clothing
- DIY
- Electricals
- Food & Grocery
- Footwear
- Homewares
- Music & Video
- Personal Care
Chapter 7 Conversion
- Summary
- Sector Comparison
- Clothing
- DIY
- Electricals
- Food & Grocery
- Footwear
- Homewares
- Music & Video
- Personal Care
Chapter 8 Loyalty Summary
- Summary
- Sector Comparisons
- Clothing
- DIY
- Electricals
- Food & Grocery
- Footwear
- Homewares
- Music & Video
- Personal Care
Chapter 9 Loyalty Drivers
- Summary
- Sector Comparison
- Clothing
- DIY
- Electricals
- Food & Grocery
- Footwear
- Homewares
- Music & Video
- Personal Care
Chapter 10 Appendix
- Basic Methodology
- Selection of Parliamentary Constituencies
- Selection of Enumeration Districts
- Selection of Respondents
- Post Survey Weighting
List Of Tables
- Table 1: Summary of clothing shoppers 2003-2007
- Table 2: Summary of DIY shoppers 2003-2007
- Table 3: Summary of electricals shoppers 2003-2007
- Table 4: Summary of food & grocery shoppers 2003-2007
- Table 5: Summary of footwear shoppers 2003-2007
- Table 6: Summary of homewares shoppers 2003-2007
- Table 7: Summary of music & video shoppers 2003-2007
- Table 8: Summary of personal care shoppers 2003-2007
- Table 9: Penetration index: males vs all shoppers 2003-2007
- Table 10: Penetration index: females vs all shoppers 2003-2007
- Table 11: Penetration index: 15-24s vs all shoppers 2003-2007
- Table 12: Penetration index: 25-34s vs all shoppers 2003-2007
- Table 13: Penetration index: 35-44s vs all shoppers 2003-2007
- Table 14: Penetration index: 45-54s vs all shoppers 2003-2007
- Table 15: Penetration index: 55-64s vs all shoppers 2003-2007
- Table 16: Penetration index: 65+s vs all shoppers 2003-2007
- Table 17: Penetration index: ABs vs all shoppers 2003-2007
- Table 18: Penetration index: C1s vs all shoppers 2003-2007
- Table 19: Penetration index: C2s vs all shoppers 2003-2007
- Table 20: Penetration index: DEs vs all shoppers 2003-2007
- Table 21: Combined main user share of Top Five retailers (%) 2007
- Table 22: Combined main user share of Top Five retailers (%) 2007
- Table 23: Main user shares of leading clothing retailers (%) 2003-2007
- Table 24: Main user shares of leading DIY retailers (%) 2003-2007
- Table 25: Main user shares of leading electricals retailers (%) 2003-2007
- Table 26: Main user shares of leading food & grocery retailers (%) 2003-2007
- Table 27: Main user shares of leading footwear retailers (%) 2003-2007
- Table 28: Main user shares of leading homewares retailers (%) 2003-2007
- Table 29: Main user shares of leading music & video retailers (%) 2003-2007
- Table 30: Main user shares of leading personal care retailers (%) 2003-2007
- Table 31: Clothing - other stores used 2007
- Table 32: DIY - other stores used 2007
- Table 33: Electricals - other stores used 2007
- Table 34: Food & grocery - other stores used 2007
- Table 35: Footwear - other stores used 2007
- Table 36: Homewares - other stores used 2007
- Table 37: Music & video - other stores used 2007
- Table 38: Personal care - other stores used 2007
- Table 39: Top 10 retailers for loyalty % 2007
- Table 40: Clothing - loyalty % by retailer 2007
- Table 41: DIY - loyalty % by retailer 2007
- Table 42: Electricals - loyalty % by retailer 2007
- Table 43: Food & grocery - loyalty % by retailer 2007
- Table 44: Footwear - loyalty % by retailer 2007
- Table 45: Homewares - loyalty % by retailer 2007
- Table 46: Music & video - loyalty % by retailer 2007
- Table 47: Personal care - loyalty % by retailer 2007
- Table 48: Drivers of loyalty 2007
- Table 49: Clothing detailed drivers of loyalty 2007
- Table 50: Clothing loyalty scores by socio-economic group 2007
- Table 51: DIY detailed drivers of loyalty 2007
- Table 52: DIY loyalty scores by socio-economic group 2007
- Table 53: Electricals detailed drivers of loyalty 2007
- Table 54: Electricals loyalty scores by socio-economic group 2007
- Table 55: Food & grocery detailed drivers of loyalty 2007
- Table 56: Food & grocery loyalty scores by socio-economic group 2007
- Table 57: Footwear detailed drivers of loyalty 2007
- Table 58: Footwear loyalty scores by socio-economic group 2007
- Table 59: Homewares detailed drivers of loyalty 2007
- Table 60: Homewares loyalty scores by socio-economic group 2007
- Table 61: Music & Video detailed drivers of loyalty 2007
- Table 62: Music & video loyalty scores by socio-economic group 2007
- Table 63: Personal care detailed drivers of loyalty 2007
- Table 64: Personal care loyalty scores by socio-economic group 2007
- Table 65: Sample sizes by sector 2007
List Of Figures
- Figure 1: Shopping patterns - percentage point change in share of consumers active in each sector 2006-2007
- Figure 2: Sector conversion rates (%) 2006 and 2007
- Figure 3: Change in loyalty rates (%) 2007 on 2006
- Figure 4: Retailer concentration - percentage point change in combined main user share of Top Five players - by sector 2007 on 2003
- Figure 5: Loyalty drivers - average percentage of loyal main users mentioning each driver across eight sectors 2007
- Figure 6: Loyalty averages - percentage point change 2007 on 2003
- Figure 7: Share of clothing shoppers (%) 2003-2007
- Figure 8: Key retailers visitor and main user shares (%) 2007
- Figure 9: Share of DIY shoppers (%) 2003-2007
- Figure 10: Key retailers visitor and main user shares (%) 2007
- Figure 11: Share of electricals shoppers (%) 2003-2007
- Figure 12: Key retailers visitor and main user shares (%) 2007
- Figure 13: Share of food & grocery shoppers (%) 2003-2007
- Figure 14: Key retailers visitor and main user shares (%) 2007
- Figure 15: Share of footwear shoppers (%) 2003-2007
- Figure 16: Key retailers visitor and main user shares (%) 2007
- Figure 17: Share of homewares shoppers (%) 2003-2007
- Figure 18: Key retailers visitor and main user shares (%) 2007
- Figure 19: Share of music & video shoppers (%) 2003-2007
- Figure 20: Key retailers visitor and main user shares (%) 2007
- Figure 21: Share of personal care shoppers (%) 2003-2007
- Figure 22: Key retailers visitor and main user shares (%) 2007
- Figure 23: Share of consumers shopping in key retail sectors (%) 2003-2007
- Figure 24: Share of male consumers shopping in key retail sectors (%) 2003-2007
- Figure 25: Share of female consumers shopping in key retail sectors (%) 2003-2007
- Figure 26: Share of 15-24 consumers shopping in key retail sectors (%) 2003-2007
- Figure 27: Share of 25-34 consumers shopping in key retail sectors (%) 2003-2007
- Figure 28: Share of 35-44 consumers shopping in key retail sectors (%) 2003-2007
- Figure 29: Share of 45-54 consumers shopping in key retail sectors (%) 2003-2007
- Figure 30: Share of 55-64 consumers shopping in key retail sectors (%) 2003-2007
- Figure 31: Share of 65+ consumers shopping in key retail sectors (%) 2003-2007
- Figure 32: Share of AB consumers shopping in key retail sectors (%) 2003-2007
- Figure 33: Share of C1 consumers shopping in key retail sectors (%) 2003-2007
- Figure 34: Share of C2 consumers shopping in key retail sectors (%) 2003-2007
- Figure 35: Share of DE consumers shopping in key retail sectors (%) 2003-2007
- Figure 36: Combined main user share of Top Five clothing retailers (%) 2003-2007
- Figure 37: Clothing - regional concentration 2007
- Figure 38: Combined main user share of Top Five DIY retailers (%) 2003-2007
- Figure 39: DIY - regional concentration 2007
- Figure 40: Combined main user share of Top Five electricals retailers (%) 2003-2007
- Figure 41: Electricals - regional concentration 2007
- Figure 42: Combined main user share of Top Five food & grocery retailers (%) 2003-2007
- Figure 43: Food & grocery - regional concentration 2007
- Figure 44: Combined main user share of Top Five footwear retailers (%) 2003-2007
- Figure 45: Footwear - regional concentration 2007
- Figure 46: Combined main user share of Top Five homewares retailers (%) 2003-2007
- Figure 47: Homewares - regional concentration 2007
- Figure 48: Combined main user share of Top Five music & video retailers (%) 2003-2007
- Figure 49: Music & video - regional concentration 2007
- Figure 50: Combined main user share of Top Five personal care retailers (%) 2003-2007
- Figure 51: Personal care - regional concentration 2007
- Figure 52: Clothing - shopping around 2003-2007
- Figure 53: Clothing shopping around - by retailer 2007
- Figure 54: Clothing shopping around - by region 2007
- Figure 55: DIY - shopping around 2003-2007
- Figure 56: DIY shopping around - by retailer 2007
- Figure 57: DIY shopping around - by region 2007
- Figure 58: Electricals - shopping around 2003-2007
- Figure 59: Electricals shopping around - by retailer 2007
- Figure 60: Electricals shopping around - by region 2007
- Figure 61: Food & grocery - shopping around 2003-2007
- Figure 62: Food & grocery shopping around - by retailer 2007
- Figure 63: Food & grocery shopping around - by region 2007
- Figure 64: Footwear - shopping around 2003-2007
- Figure 65: Footwear shopping around - by retailer 2007
- Figure 66: Footwear shopping around - by region 2007
- Figure 67: Homewares - shopping around 2003-2007
- Figure 68: Homewares shopping around - by retailer 2007
- Figure 69: Homewares shopping around - by region 2007
- Figure 70: Music & video - shopping around 2003-2007
- Figure 71: Music & video shopping around - by retailer 2007
- Figure 72: Music & video shopping around - by region 2007
- Figure 73: Personal care - shopping around 2003-2007
- Figure 74: Personal care shopping around - by retailer 2007
- Figure 75: Personal care shopping around - by region 2007
- Figure 76: Conversion of visitors to main users by sector (%) 2007
- Figure 77: Clothing - conversion rate % 2003-2007
- Figure 78: Clothing - conversion rate % by retailer 2007
- Figure 79: Clothing - conversion rate % by region 2007
- Figure 80: DIY - conversion rate % 2003-2007
- Figure 81: DIY - conversion rate % by retailer 2007
- Figure 82: DIY - conversion rate % by region 2007
- Figure 83: Electricals - conversion rate % 2003-2007
- Figure 84: Electricals - conversion rate % by retailer 2007
- Figure 85: Electricals - conversion rate % by region 2007
- Figure 86: Food & grocery - conversion rate % 2003-2007
- Figure 87: Food & grocery - conversion rate % by retailer 2007
- Figure 88: Food & grocery - conversion rate % by region 2007
- Figure 89: Footwear - conversion rate % 2003-2007
- Figure 90: Footwear - conversion rate % by retailer 2007
- Figure 91: Footwear - conversion rate % by region 2007
- Figure 92: Homewares - conversion rate % 2003-2007
- Figure 93: Homewares - conversion rate % by retailer 2007
- Figure 94: Homewares - conversion rate % by region 2007
- Figure 95: Music & video - conversion rate % 2003-2007
- Figure 96: Music & video - conversion rate % by retailer 2007
- Figure 97: Music & video - conversion rate % by region 2007
- Figure 98: Personal care - conversion rate % 2003-2007
- Figure 99: Personal care - conversion rate % by retailer 2007
- Figure 100: Personal care - conversion rate % by region 2007
- Figure 101: Loyalty % by sector 2007
- Figure 102: Clothing - loyalty % 2003-2007
- Figure 103: Clothing - loyalty % by region 2007
- Figure 104: DIY - loyalty % 2003-2007
- Figure 105: DIY - loyalty % by region 2007
- Figure 106: Electricals - loyalty % 2003-2007
- Figure 107: Electricals - loyalty % by region 2007
- Figure 108: Food & grocery - loyalty % 2003-2007
- Figure 109: Food & grocery - loyalty % by region 2007
- Figure 110: Footwear - loyalty % 2003-2007
- Figure 111: Footwear - loyalty % by region 2007
- Figure 112: Homewares - loyalty % 2003-2007
- Figure 113: Homewares - loyalty % by region 2007
- Figure 114: Music & video - loyalty % 2003-2007
- Figure 115: Music & video - loyalty % by region 2007
- Figure 116: Personal care - loyalty % 2003-2007
- Figure 117: Personal care - loyalty % by region 2007
- Figure 118: Proportion of loyal clothing main users identifying drivers of loyalty (%) 2003-2007
- Figure 119: Proportion of loyal DIY main users identifying drivers of loyalty (%) 2003-2007
- Figure 120: Proportion of loyal electricals main users identifying drivers of loyalty (%) 2003-2007
- Figure 121: Proportion of loyal food & grocery main users identifying drivers of loyalty (%) 2003-2007
- Figure 122: Proportion of loyal footwear main users identifying drivers of loyalty (%) 2003-2007
- Figure 123: Proportion of loyal homewares main users identifying drivers of loyalty (%) 2003-2007
- Figure 124: Proportion of loyal music & video main users identifying drivers of loyalty (%) 2003-2007
- Figure 125: Proportion of loyal personal care main users identifying drivers of loyalty (%) 2003-2007