Direct Selling in South Korea

Direct Selling in South Korea

Direct selling increased by 5% in value terms in 2011 thanks to healthy growth in most categories. Beauty and personal care showed 8% growth and consumer healthcare recorded 14% growth. In those categories, direct selling is considered an important and effective distribution channel. Media products also increased by 5% in value terms in 2011 due to good performance of books. Food and drinks recorded almost 6% value growth as consumer healthcare direct selling companies expanded their product...

Euromonitor International's Direct Selling in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Apparel Homeshopping, Apparel Internet Retailing, Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Toys and Games Direct Selling, Toys and Games Homeshopping, Toys and Games Internet Retailing, Toys and Games Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Channel Indicators
  • Channel Data
  • Amorepacific Corp in Retailing (south Korea)
  • Strategic Direction
  • Key Facts
• Summary 1 AmorePacific Corp: Key Facts
• Summary 2 AmorePacific Corp: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
• Summary 3 AmorePacific Corp: Private Label Portfolio
  • Competitive Positioning
• Summary 4 AmorePacific Corp: Competitive Position 2011
• Executive Summary
  • Retailing Continues Positive Growth in 2011
  • Internet Retailing Shows Strong Performance With New Concepts
  • Grocery Presence Expands in Modern Grocery Retailers
  • Shinsegae Co Ltd Splits E-mart Business Unit in 2011
  • Overall Retailing Is Expected To Grow by 2016
  • Key Trends and Developments
  • Retailing Records Healthy Growth Thanks To Both Premium and Mass Channels
  • Social Commerce Creates A Sensation in Internet Retailing Channel
  • New Regulation To Protect Traditional Markets Implemented in 2011
  • Private Label Has Become Stable in Price and Quality
  • Mobile Retailing Changes Internet Retailing Environment
  • Retailing Fluctuates As A Result of Social and Weather Issues in 2011
  • Market Indicators
  • Market Data
  • Operating Environment
  • Definitions
  • Sources
• Summary 5 Research Sources
• List of Tables
  • Table 1 Direct Selling Agents 2009-2011
  • Table 2 Direct Selling by Category: Value 2006-2011
  • Table 3 Direct Selling by Category: % Value Growth 2006-2011
  • Table 4 Direct Selling Company Shares by Value 2007-2011
  • Table 5 Direct Selling Brand Shares by Value 2008-2011
  • Table 6 Direct Selling Forecasts by Category: Value 2011-2016
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2011-2016
  • Table 8 Employment in Retailing 2006-2011
  • Table 9 Sales in Retailing by Category: Value 2006-2011
  • Table 10 Sales in Retailing by Category: % Value Growth 2006-2011
  • Table 11 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
  • Table 12 Sales in Store-Based Retailing by Category: Value 2006-2011
  • Table 13 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
  • Table 14 Sales in Non-Grocery Retailers by Category: Value 2006-2011
  • Table 15 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
  • Table 16 Sales in Non-store Retailing by Category: Value 2006-2011
  • Table 17 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
  • Table 18 Retailing Company Shares: % Value 2007-2011
  • Table 19 Retailing Brand Shares: % Value 2008-2011
  • Table 20 Store-Based Retailing Company Shares: % Value 2007-2011
  • Table 21 Store-Based Retailing Brand Shares: % Value 2008-2011
  • Table 22 Non-Grocery Retailers Company Shares: % Value 2007-2011
  • Table 23 Non-Grocery Retailers Brand Shares: % Value 2008-2011
  • Table 24 Non-store Retailing Company Shares: % Value 2007-2011
  • Table 25 Non-store Retailing Brand Shares: % Value 2008-2011
  • Table 26 Forecast Sales in Retailing by Category: Value 2011-2016
  • Table 27 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
  • Table 28 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
  • Table 29 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
  • Table 30 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
  • Table 31 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
  • Table 32 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
  • Table 33 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016