General Merchandise Retailing (including Department Stores) in China

The IBISWorld General Merchandise Retailing in China industry report (China Industry Code - 6511) refers to large-scale retail activities involving a wide range of merchandise. There are generally two types of operations: general merchandise stores (usually named Department Stores) and shopping malls (also called shopping centers). Activities in general merchandise store refer to the retail of merchandise of many categories, divided into departments and managed centrally within one building. General merchandise stores can also be further divided into Luxury Stores, Fashion Stores, Discount Merchandise Stores, Department Stores (traditional), and Logistic Stores. Shopping malls refers to a group of various shops offering a wide range of products, which often includes restaurants and other businesses. These are developed, managed and operated within a building or a district, with diversified store types and service establishments, such as medical, catering and entertainment, which are not included in this industry. The major products and services retailed within this industry include: Clothing and Footwear; Jewelry; Cosmetics; Home Furnishings and Decor; Electronic Appliances; Food and Beverages; Books and Audio & Video Releases; and Others Miscellaneous Merchandise Products.